ST. LOUIS, MO – Victory Automotive Group has expanded its portfolio with the acquisition of Weiss Toyota of South County, a leading Toyota dealership in St. Louis, Missouri. Haig Partners LLC, a prominent buy-sell advisory firm in the automotive industry, acted as the exclusive sell-side advisor in this significant transaction. The dealership, formerly owned by John Weiss and John Capps, marks Victory Automotive Group’s entry into the Missouri market and adds to their growing network of over 50 dealerships across eleven states.
Weiss Toyota of South County, a fixture in the St. Louis automotive scene since 1985, has long been recognized as the highest volume Toyota dealership in the region. Situated on a six-acre site with a nearly 35,000 square foot facility, the dealership has built a strong reputation for sales and service excellence. For many years, customers have associated quality and reliability with the Weiss Toyota Dealership.
John Weiss, the former dealer principal, reflected on his successful tenure in the automotive industry, stating, “Purchasing this Toyota dealership was the best investment I ever made.” He expressed his satisfaction with representing the Toyota brand and building a dedicated team. Upon deciding to retire and spend more time on leisure activities, Weiss sought the expertise of Haig Partners to facilitate a smooth and confidential sale process. “Alan Haig, John Davis, and Matt DeSantis from Haig Partners were instrumental in guiding us to a successful outcome. Their industry knowledge and network of contacts are unmatched.” Weiss also extended his congratulations to Victory Automotive Group, expressing confidence in their future success with the dealership and its existing team, led by General Manager Casey Krebs.
Victory Automotive Group, ranked 19th in Automotive News’ Top 150 dealership groups for 2023 with revenues of $2.3 billion, continues its strategic expansion with this acquisition. Jeff Cappo of Victory Automotive Group commented, “We are thrilled to welcome Weiss Toyota, now Victory Toyota St. Louis, into our group. This acquisition aligns perfectly with our growth strategy, focusing on premier brands and strong management teams across the nation.” The newly rebranded Victory Toyota St. Louis is poised to continue the legacy of excellent customer service established by the Weiss Toyota dealership.
Alan Haig, President of Haig Partners, highlighted the strength of the Toyota franchise in the current market. “Toyota dealerships are highly sought after due to their robust profitability and diverse business model. The brand’s commitment to quality vehicles, including popular hybrid options, resonates strongly with consumers and translates to dealer success.” Haig Partners has advised on numerous Toyota dealership transactions, underscoring their expertise in this segment of the market. He noted that despite market fluctuations, Toyota dealership values have remained strong, a testament to the brand’s enduring appeal.
John Davis, Managing Director at Haig Partners, further emphasized the attractiveness of the Midwest market for auto retail. “While much attention is often given to acquisitions in states like Florida and Texas, the Midwest presents significant opportunities due to its dense population centers and favorable cost of living. Acquiring dealerships in this region can yield strong returns on investment,” Davis explained. This sale of Weiss Toyota dealership reinforces the Midwest’s importance in the automotive retail landscape.
Haig Partners’ involvement in this transaction further solidifies their position as a leading advisory firm in the automotive buy-sell market. They have been involved in the sale of 36 Toyota dealerships nationwide and 67 dealerships in the Midwest, demonstrating their deep understanding and extensive network within the industry.
About Haig Partners
Haig Partners LLC is the leading buy-sell advisory firm for owners of top-tier auto, heavy truck, RV, and motorsports dealerships. With a track record of advising on over 595 dealership transactions valued at more than $11.7 billion, Haig Partners provides unparalleled expertise and a confidential, customized sales process. The firm is also the author of the Haig Report®, a leading quarterly industry report, and co-authors NADA’s Guide, “Buying and Selling a Dealership.” For more information, visit www.haigpartners.com.
Transaction Contacts:
Alan Haig
Founder and President
Haig Partners
[email protected]
(954) 646-8921
John Davis
Managing Director
Haig Partners
[email protected]
(404) 406-7110
Media Contact:
Aimee Allen
Chief Growth Officer
Haig Partners
[email protected]
(603) 933-2194
