Toyota’s luxury model is the Century, now positioned as an ultra-luxury brand above Lexus, offering supreme luxury and customization. At millertoyota.net, we provide details on this exceptional vehicle, showcasing its features, options, and the elevated experience it offers. Explore the pinnacle of automotive excellence and discover how Toyota is redefining luxury in the automotive world with the Century. Experience the next level of automotive opulence with the Century lineup.
1. What Defines Toyota’s Luxury Model, the Century?
Toyota’s luxury model is the Century, an ultra-luxury brand positioned above Lexus, embodying supreme comfort and exclusivity. Originally conceived in 1967 to commemorate the 100th birthday of Toyota’s founder, Sakichi Toyoda, the Century has long been Japan’s premier chauffeur-driven car, favored by royalty, executives, and dignitaries. With the introduction of the Century SUV in September 2023, Toyota expanded the Century lineup, targeting foreign markets and positioning the brand to rival ultra-luxury marques like Rolls-Royce and Bentley. The Century stands out due to its meticulous craftsmanship, advanced technology, and unparalleled attention to detail, setting it apart as Toyota’s flagship luxury offering. Its unique blend of traditional Japanese aesthetics and modern engineering makes it a symbol of automotive excellence.
2. How Does the Toyota Century Compare to Lexus?
The Toyota Century is positioned above Lexus as an ultra-luxury brand, offering a higher level of exclusivity, craftsmanship, and customization. While Lexus focuses on blending luxury with performance and technology, the Century prioritizes supreme comfort and refined elegance. According to a Toyota executive, the Century aims to compete with ultra-luxury brands like Rolls-Royce and Bentley, whereas Lexus rivals brands like Mercedes-Benz and BMW. The Century offers more bespoke options, allowing buyers to fully customize their vehicles to their preferences. In contrast, Lexus offers a range of models with pre-defined packages and options. Ultimately, the Century caters to those seeking the ultimate in luxury and exclusivity, while Lexus appeals to a broader audience seeking a balance of luxury, performance, and value.
3. What Are the Key Features of the Toyota Century SUV?
The Toyota Century SUV boasts key features such as bespoke paintwork, aeroparts, and a rail-less powered rear slide door for enhanced accessibility and luxury. Its suspension is specially tuned to provide a smooth and stable ride, even at high speeds. The SUV is powered by a 406-hp 3.5-liter V6 hybrid engine with all-wheel drive, ensuring both performance and efficiency. The interior is meticulously crafted with premium materials and offers full customization options to cater to individual preferences.
| Feature | Description |
|---|---|
| Bespoke Paintwork | Allows buyers to choose unique and exclusive colors, enhancing the vehicle’s individuality. |
| Aeroparts | Improve aerodynamics and add a touch of sporty elegance to the SUV’s exterior. |
| Rail-less Rear Door | Enhances accessibility and provides a wider opening for easy entry and exit. |
| Tuned Suspension | Delivers a smooth and stable ride, minimizing body roll even at high speeds. |
| Hybrid Powertrain | Combines a 3.5-liter V6 engine with an electric motor, providing 406 horsepower and all-wheel drive. |
| Customizable Interior | Offers a wide range of premium materials and design options, allowing buyers to create a personalized and luxurious cabin. |
4. What Is the Price Range for the Toyota Century?
The price range for the Toyota Century starts at around $170,000 for the standard model, while the bespoke GRMN version costs approximately $220,000 fully specced. These prices reflect the Century’s positioning as an ultra-luxury vehicle, offering exclusive features, customization options, and unparalleled craftsmanship. The higher price point of the GRMN version is due to its additional bespoke elements, such as unique paintwork, aeroparts, and specially tuned suspension, catering to those seeking the ultimate in luxury and performance.
5. What Is the Significance of the “GRMN” Designation for the Toyota Century?
The “GRMN” designation for the Toyota Century stands for Gazoo Racing Meister of Nürburgring, signifying a performance-oriented version tuned by Toyota’s Gazoo Racing division. This designation highlights the Century GRMN’s enhanced driving dynamics, sportier appearance, and exclusive features, setting it apart from the standard Century model. According to Toyota, the GRMN version represents the pinnacle of Toyota’s engineering and craftsmanship, offering a unique blend of luxury and performance. The GRMN badge signifies a vehicle that has been meticulously developed and tested to deliver an exceptional driving experience.
6. Who Is Akio Toyoda and What Is His Connection to the Toyota Century GRMN?
Akio Toyoda is the former president and current chairman of Toyota Motor Corporation, known for his passion for motorsports and his influence on Toyota’s performance models. He personally specced the Toyota Century GRMN for his ‘Morizo Garage,’ a testament to his involvement in the vehicle’s development and his vision for Toyota’s luxury offerings. The Century GRMN reflects Toyoda’s desire to push the boundaries of automotive excellence and create a vehicle that embodies both luxury and performance. His involvement underscores the significance of the Century GRMN as a showcase of Toyota’s capabilities and a symbol of the company’s commitment to innovation.
7. What Customization Options Are Available for the Toyota Century?
The Toyota Century offers extensive customization options, including bespoke paintwork, interior trim, and unique features tailored to individual preferences. Buyers can choose from a wide range of premium materials, colors, and design elements to create a truly personalized vehicle. According to Toyota, the customization options are designed to cater to the discerning tastes of ultra-luxury buyers, allowing them to express their individuality and create a vehicle that reflects their personal style. The ability to fully customize the Century sets it apart from other luxury vehicles and enhances its exclusivity.
8. In Which Markets Will the Toyota Century Be Available?
The Toyota Century SUV is planned to be offered in right- and left-hand-drive versions to cater to markets in Europe, the Middle East, Asia, and the Americas. This global strategy reflects Toyota’s ambition to establish the Century as a premier ultra-luxury brand worldwide. According to Toyota, the decision to offer the Century in multiple markets is based on the growing demand for high-end luxury vehicles and the company’s confidence in the Century’s ability to compete with established luxury brands. By expanding its reach, Toyota aims to elevate the Century’s status and appeal to a wider audience of discerning buyers.
9. What Engine and Performance Features Does the Toyota Century Offer?
The Toyota Century is equipped with a 406-hp 3.5-liter V6 hybrid engine with all-wheel drive, providing a balance of power and efficiency. The hybrid powertrain delivers smooth acceleration and responsive performance, while the all-wheel-drive system ensures optimal traction and stability in various driving conditions. According to Toyota, the Century’s performance features are designed to provide a refined and comfortable driving experience, prioritizing smoothness and quietness over outright sportiness. The hybrid system also contributes to improved fuel economy and reduced emissions, making the Century a more environmentally friendly choice compared to traditional luxury vehicles.
10. What Makes the Interior of the Toyota Century So Luxurious?
The interior of the Toyota Century is meticulously crafted with premium materials, advanced technology, and unparalleled attention to detail, creating a supremely luxurious and comfortable environment. Key features include:
- Premium Leather: The seats and interior trim are upholstered in the finest quality leather, providing a soft and supple feel.
- Wood Trim: Exquisite wood accents adorn the dashboard, door panels, and center console, adding a touch of elegance and warmth.
- Advanced Technology: The Century is equipped with the latest infotainment and connectivity features, ensuring a seamless and enjoyable driving experience.
- Comfort Features: Features like reclining rear seats, massage function, and a premium audio system enhance passenger comfort and relaxation.
| Interior Feature | Description |
|---|---|
| Premium Leather | Provides a luxurious and comfortable feel to the seats and interior surfaces. |
| Exquisite Wood Trim | Adds a touch of elegance and sophistication to the cabin. |
| Advanced Technology | Includes a high-resolution display, navigation system, and smartphone integration. |
| Comfort Features | Offers features like reclining seats, massage function, and a premium sound system for ultimate relaxation. |
These elements combine to create an interior that is both opulent and functional, providing a sanctuary for passengers to enjoy the journey in utmost comfort and style.
11. How Does the Toyota Century Embody Japanese Craftsmanship?
The Toyota Century embodies Japanese craftsmanship through its meticulous attention to detail, use of high-quality materials, and dedication to traditional techniques. Each Century is carefully assembled by skilled craftsmen who take pride in their work, ensuring that every vehicle meets the highest standards of quality and refinement. According to Toyota, the Century represents the pinnacle of Japanese automotive craftsmanship, showcasing the company’s commitment to excellence and its respect for tradition. The use of hand-selected materials, such as premium leather and wood, further enhances the Century’s luxurious appeal and reflects the artistry of its creators.
12. What Is the “Morizo Edition” of the Toyota Century?
The “Morizo Edition” is a fully customized version of the Toyota Century GRMN, named after Akio Toyoda’s nickname used in motorsport circles. This edition features unique design elements, performance enhancements, and exclusive features, reflecting Toyoda’s personal vision for the ultimate luxury vehicle. According to Toyota, the Morizo Edition represents the pinnacle of customization and performance, showcasing the company’s ability to create bespoke vehicles tailored to individual tastes. The Morizo Edition is expected to be priced around $220,000, reflecting its exclusive status and the extensive customization involved in its creation.
13. How Does Toyota Plan to Market the Century as an Ultra-Luxury Brand?
Toyota plans to market the Century as an ultra-luxury brand by emphasizing its exclusivity, craftsmanship, and customization options, targeting affluent buyers who seek the ultimate in luxury and refinement. The company will leverage its reputation for quality and reliability to build trust and confidence in the Century brand, while also highlighting its unique Japanese heritage and design. According to Toyota, the marketing strategy will focus on showcasing the Century’s unparalleled attention to detail, advanced technology, and bespoke features, appealing to those who appreciate the finer things in life. By positioning the Century above Lexus, Toyota aims to capture a new segment of the luxury market and establish the Century as a symbol of automotive excellence.
14. What Are the Potential Challenges for the Toyota Century in the Ultra-Luxury Market?
The Toyota Century may face challenges in the ultra-luxury market due to its relatively unknown brand status compared to established players like Rolls-Royce and Bentley. Building brand awareness and credibility will be crucial for the Century to gain traction among discerning luxury buyers. Another challenge is the price point, which, while reflective of the Century’s exclusivity and craftsmanship, may be a barrier for some potential customers. According to industry analysts, Toyota will need to effectively communicate the Century’s unique value proposition and differentiate it from its competitors to succeed in the ultra-luxury market. Overcoming these challenges will require a comprehensive marketing strategy, exceptional customer service, and a commitment to maintaining the highest standards of quality and refinement.
15. How Does the Toyota Century Contribute to Toyota’s Brand Image?
The Toyota Century contributes to Toyota’s brand image by showcasing the company’s engineering capabilities, craftsmanship, and commitment to excellence, elevating Toyota’s reputation as a global leader in the automotive industry. The Century serves as a halo vehicle, demonstrating Toyota’s ability to compete in the ultra-luxury market and attract discerning buyers who appreciate the finer things in life. According to Toyota, the Century represents the pinnacle of its automotive expertise, embodying the company’s values of quality, innovation, and customer satisfaction. By offering a vehicle that rivals the world’s most prestigious luxury brands, Toyota reinforces its position as a forward-thinking and technologically advanced automaker.
16. What Kind of Warranty and Maintenance Packages Are Offered with the Toyota Century?
Details regarding the specific warranty and maintenance packages offered with the Toyota Century may vary depending on the region and dealership. However, as an ultra-luxury vehicle, the Century is expected to come with a comprehensive warranty that covers a wide range of potential issues and provides peace of mind for owners. According to industry standards, luxury vehicles often include extended warranties, complimentary maintenance services, and roadside assistance programs. Customers can inquire about the specific warranty and maintenance packages available for the Toyota Century at their local Toyota dealership or by visiting the official Toyota website. These packages are designed to ensure that Century owners receive the highest level of service and support throughout their ownership experience.
17. How Does the Toyota Century Incorporate Sustainable Technologies?
The Toyota Century incorporates sustainable technologies through its hybrid powertrain, which combines a gasoline engine with an electric motor to improve fuel efficiency and reduce emissions. The hybrid system allows the Century to operate in electric-only mode at low speeds, further minimizing its environmental impact. According to Toyota, the Century’s hybrid technology is part of the company’s broader commitment to developing sustainable transportation solutions and reducing its carbon footprint. The use of lightweight materials and advanced aerodynamics also contributes to the Century’s overall efficiency. By incorporating these sustainable technologies, the Toyota Century demonstrates that luxury and environmental responsibility can coexist.
18. What Safety Features Are Included in the Toyota Century?
The Toyota Century is equipped with a comprehensive suite of advanced safety features designed to protect occupants and prevent accidents. These features may include:
- Toyota Safety Sense: This suite of safety technologies includes pre-collision system, lane departure alert, adaptive cruise control, and automatic high beams.
- Blind Spot Monitor: This system alerts the driver to the presence of vehicles in their blind spots, helping to prevent lane change accidents.
- Rear Cross-Traffic Alert: This system warns the driver of approaching vehicles when backing out of a parking space.
- Advanced Airbag System: The Century is equipped with multiple airbags to protect occupants in the event of a collision.
| Safety Feature | Description |
|---|---|
| Toyota Safety Sense | Includes pre-collision system, lane departure alert, adaptive cruise control, and automatic high beams. |
| Blind Spot Monitor | Alerts the driver to the presence of vehicles in their blind spots. |
| Rear Cross-Traffic Alert | Warns the driver of approaching vehicles when backing out of a parking space. |
| Advanced Airbag System | Provides comprehensive protection for occupants in the event of a collision. |
According to Toyota, the Century’s safety features are designed to provide a safe and secure driving experience, minimizing the risk of accidents and protecting occupants in the event of a collision.
19. What Are the Dimensions and Weight of the Toyota Century SUV?
While specific dimensions and weight may vary slightly depending on the configuration and options, the Toyota Century SUV generally has the following approximate measurements:
- Length: Approximately 5.2 meters (205 inches)
- Width: Approximately 1.95 meters (77 inches)
- Height: Approximately 1.8 meters (71 inches)
- Weight: Approximately 2,500 kilograms (5,500 pounds)
These dimensions make the Century SUV a large and imposing vehicle, providing ample interior space and a commanding presence on the road. The weight of the vehicle reflects its robust construction and the use of high-quality materials, contributing to its smooth and stable ride. Customers can consult the official Toyota website or their local Toyota dealership for more precise specifications.
20. How Does the Toyota Century Compare to Other Ultra-Luxury SUVs?
The Toyota Century competes with other ultra-luxury SUVs like the Rolls-Royce Cullinan and Bentley Bentayga, offering a unique blend of Japanese craftsmanship, advanced technology, and bespoke customization options. While the Cullinan and Bentayga are known for their opulent interiors, powerful engines, and iconic brand heritage, the Century stands out with its refined elegance, smooth hybrid powertrain, and focus on passenger comfort. According to industry experts, the Century offers a compelling alternative to established luxury SUVs, appealing to those who value understated sophistication and innovative technology. The Century’s competitive pricing, combined with its exclusive features and customization options, make it a strong contender in the ultra-luxury SUV market.
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FAQ about Toyota’s Luxury Model
1. Is the Toyota Century more luxurious than Lexus?
Yes, the Toyota Century is positioned as an ultra-luxury brand above Lexus, offering more exclusivity and customization.
2. How much does a Toyota Century cost?
The standard Toyota Century starts at around $170,000, while the bespoke GRMN version costs approximately $220,000 fully specced.
3. What does GRMN stand for in Toyota Century GRMN?
GRMN stands for Gazoo Racing Meister of Nürburgring, signifying a performance-oriented version.
4. Who is Akio Toyoda and what is his role in the Toyota Century GRMN?
Akio Toyoda is the former president and current chairman of Toyota, and he personally specced the Century GRMN for his ‘Morizo Garage.’
5. What kind of engine does the Toyota Century have?
The Toyota Century is equipped with a 406-hp 3.5-liter V6 hybrid engine with all-wheel drive.
6. What are some of the customization options for the Toyota Century?
Customization options include bespoke paintwork, interior trim, and unique features tailored to individual preferences.
7. In which markets is the Toyota Century available?
The Toyota Century SUV is planned to be offered in right- and left-hand-drive versions in Europe, the Middle East, Asia, and the Americas.
8. Does the Toyota Century have sustainable technologies?
Yes, the Toyota Century incorporates sustainable technologies through its hybrid powertrain.
9. What are the key safety features of the Toyota Century?
Key safety features include Toyota Safety Sense, blind spot monitor, and rear cross-traffic alert.
10. How does the Toyota Century compare to other ultra-luxury SUVs?
The Toyota Century competes with ultra-luxury SUVs like the Rolls-Royce Cullinan and Bentley Bentayga, offering a unique blend of Japanese craftsmanship and advanced technology.
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