The Toyota luxury brand is Century, a nameplate now positioned above Lexus, offering ultra-luxurious vehicles with extensive customization options. MillerToyota.net provides access to explore this luxurious lineup, along with exceptional service and exclusive offers. Experience automotive excellence with advanced features, bespoke options, and unparalleled comfort.
1. What is Toyota’s Luxury Brand and How Does It Compare to Lexus?
Toyota’s luxury brand is Century. Century distinguishes itself by offering a higher level of exclusivity, craftsmanship, and customization compared to Lexus. While Lexus focuses on blending luxury with performance and advanced technology, Century emphasizes bespoke luxury and traditional Japanese craftsmanship, targeting a discerning clientele seeking unparalleled comfort and prestige.
1.1. History and Heritage of Century
Century, introduced in 1967, represents the pinnacle of Japanese automotive craftsmanship and luxury. Initially created to commemorate the 100th birthday of Toyota’s founder, Sakichi Toyoda, the Century was designed to cater to the needs of Japanese executives, dignitaries, and those seeking the utmost in refinement. The Century has maintained its status as the premier chauffeur-driven car in Japan through three generations, each exemplifying timeless design and meticulous attention to detail. Its commitment to hand-built quality and unwavering dedication to passenger comfort has solidified its reputation as a symbol of Japanese automotive excellence.
1.2. How Century Is Positioned Above Lexus
Century is strategically positioned above Lexus by offering a more exclusive and customizable experience. The Century emphasizes traditional craftsmanship, understated elegance, and personalized luxury, appealing to those who value heritage and exclusivity. With bespoke options, meticulously crafted interiors, and unparalleled attention to detail, Century offers a level of refinement that surpasses even the most luxurious Lexus models. This positioning allows Toyota to cater to a niche market seeking the ultimate in automotive luxury.
1.3. Unique Features and Characteristics of Century
The Century distinguishes itself with several unique features and characteristics:
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Bespoke Customization: Century offers extensive customization options, allowing buyers to tailor every detail to their preferences.
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Hand-Crafted Interiors: The interiors are meticulously crafted by skilled artisans, using premium materials and traditional techniques.
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Understated Elegance: The design emphasizes timeless elegance and refined aesthetics, appealing to those who appreciate subtle luxury.
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Superior Comfort: With a focus on passenger comfort, the Century provides a serene and luxurious environment for both driver and passengers.
These unique features ensure that the Century stands apart as a symbol of ultimate luxury and refinement.
2. What Are the Key Models and Features of the Toyota Century?
The Toyota Century line includes both the Century Sedan and the Century SUV. Each model is designed with meticulous attention to detail, combining traditional craftsmanship with modern luxury. Key features include customizable interiors, advanced technology, and powerful hybrid powertrains.
2.1. Overview of the Century Sedan
The Century Sedan, a symbol of Japanese automotive prestige, has been in production since 1967. Known for its timeless design and exceptional comfort, the Century Sedan is the preferred choice for Japanese executives and dignitaries. With its hand-built quality, refined interior, and smooth ride, the Century Sedan represents the pinnacle of Japanese luxury.
2.2. Introduction to the Century SUV
Introduced more recently, the Century SUV combines the luxury and prestige of the Century Sedan with the versatility of an SUV. The Century SUV offers a spacious and luxurious interior, advanced technology, and a powerful hybrid powertrain. Designed for those who demand the best of both worlds, the Century SUV represents a new era of Japanese luxury.
2.3. Key Features and Specifications
Key features and specifications of the Toyota Century include:
| Feature | Description |
|---|---|
| Engine | 3.5-liter V6 hybrid powertrain |
| Horsepower | 406 hp (combined) |
| Drivetrain | All-wheel drive |
| Interior | Hand-crafted leather, wood trim, customizable options |
| Technology | Advanced safety systems, premium audio, and connectivity features |
| Special Features | Rail-less powered rear slide door (GRMN), specially tuned suspension, bespoke paintwork |
| Customization | Extensive options for interior and exterior personalization |
| Starting Price | Around $170,000 (standard), $220,000 (GRMN) |
These features highlight the Century’s commitment to luxury, performance, and personalization.
3. What Makes the Century GRMN Special and How Does It Differ From the Standard Model?
The Century GRMN (Gazoo Racing Meister of Nürburgring) is a bespoke, high-performance version of the Century SUV, customized by Akio Toyoda, Toyota’s ex-president. It features unique enhancements such as bespoke paintwork, aerodynamic parts, and a specially tuned suspension. The GRMN model stands out with its enhanced performance, exclusive styling, and personalized touches.
3.1. Akio Toyoda’s Involvement and Customization
Akio Toyoda, known as “Morizo” in motorsport circles, personally oversaw the customization of the Century GRMN. His vision was to create a vehicle that embodies the spirit of Gazoo Racing while maintaining the luxury and refinement of the Century. The GRMN features several unique touches, including bespoke paintwork, aerodynamic enhancements, and a specially tuned suspension, reflecting Toyoda’s passion for performance and driving dynamics.
3.2. Unique Design Elements of the GRMN Version
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Alt text: Akio Toyoda’s bespoke Toyota Century GRMN SUV featuring unique design elements and aerodynamic parts.
The Century GRMN showcases several unique design elements:
- Bespoke Paintwork: Exclusive color options and finishes.
- Aerodynamic Parts: Enhanced front and rear bumpers, side skirts, and a rear spoiler.
- GRMN Badging: Distinctive badging throughout the vehicle.
- Unique Interior Trim: Special upholstery, stitching, and trim materials.
These design elements set the GRMN apart from the standard Century, giving it a sportier and more aggressive appearance.
3.3. Performance Upgrades and Handling Enhancements
The Century GRMN features several performance upgrades and handling enhancements:
- Specially Tuned Suspension: Optimized for improved handling and reduced body roll.
- Enhanced Brakes: Upgraded braking system for increased stopping power.
- Performance Tires: High-performance tires for improved grip and handling.
- Engine Tuning: Slight enhancements to the engine for increased performance.
These upgrades make the Century GRMN a true driver’s car, offering a more engaging and dynamic driving experience compared to the standard model.
4. Where Can You Purchase or Experience the Toyota Century, Particularly in the Boise Area?
To explore and potentially purchase the Toyota Century, especially in the Boise area, visiting MillerToyota.net is the first step. While the Century may not be readily available on every showroom floor, Miller Toyota can provide detailed information, customization options, and assist with special orders to bring this ultra-luxury vehicle to you.
4.1. Availability of the Century in the US Market
The Toyota Century is primarily aimed at the Japanese market, its availability in the US is limited. However, Toyota plans to export the new Century SUV to select markets, including the Americas. Customers interested in purchasing a Century in the US should contact authorized Toyota dealers like Miller Toyota for the most up-to-date information on availability and ordering.
4.2. How Miller Toyota Can Assist with Century Inquiries
Miller Toyota is your go-to resource for all things Toyota in the Boise area. While the Century is an exclusive model, Miller Toyota can assist with:
- Providing Information: Detailed information on the Century’s features, specifications, and customization options.
- Special Orders: Assisting with special orders and custom configurations to meet your exact preferences.
- Test Drives: Arranging test drives of available models to experience the luxury and performance of Toyota vehicles.
- Financing Options: Exploring financing options and incentives to make your dream car a reality.
By visiting millertoyota.net, you can start your journey towards owning a Toyota Century.
4.3. Contact Information for Miller Toyota in Boise
For more information about the Toyota Century and other Toyota models, contact Miller Toyota:
- Address: 208 N Maple Grove Rd, Boise, ID 83704, United States
- Phone: +1 (208) 376-8888
- Website: millertoyota.net
Reach out to Miller Toyota to discover how you can experience the luxury and performance of a Toyota vehicle.
5. What are the Interior and Exterior Customization Options Available for the Century?
The Toyota Century offers an extensive range of interior and exterior customization options to cater to the unique preferences of its discerning clientele. These options range from premium materials and bespoke color choices to personalized trim and advanced technology features, ensuring that each Century is a true reflection of its owner’s individual style and taste.
5.1. Interior Materials and Finishes
The interior of the Century can be customized with a variety of premium materials and finishes:
- Leather Options: A wide selection of high-quality leather in various colors and textures.
- Wood Trim: Hand-crafted wood trim in different finishes, including traditional Japanese wood options.
- Upholstery Stitching: Customizable stitching patterns and colors for the seats and interior panels.
- Headliner Materials: Options for premium headliner materials, such as Alcantara or suede.
These options allow owners to create a truly unique and luxurious interior environment.
5.2. Exterior Color Choices and Special Paint Options
Alt text: A selection of Toyota Century exterior color choices and special paint options.
The exterior of the Century can be customized with a wide range of color choices and special paint options:
- Standard Colors: A curated palette of elegant and sophisticated colors.
- Metallic Finishes: Options for metallic and pearlescent finishes that enhance the car’s appearance.
- Bespoke Paint: The option to create a custom paint color to match the owner’s preferences.
- Two-Tone Options: Two-tone paint schemes that add a touch of distinction and elegance.
These options allow owners to create a Century that stands out from the crowd.
5.3. Personalization Options for Trim and Accessories
In addition to materials and finishes, the Century offers a range of personalization options for trim and accessories:
- Exterior Trim: Options for chrome, black, or body-colored trim pieces.
- Wheel Designs: A selection of unique wheel designs that complement the car’s styling.
- Badging: Customizable badging with the owner’s initials or a special message.
- Accessories: A range of accessories, such as floor mats, cargo organizers, and exterior accents.
These personalization options allow owners to add the finishing touches to their Century, making it truly their own.
6. What Advanced Technology and Comfort Features Can Be Found in the Century?
The Toyota Century is equipped with a host of advanced technology and comfort features designed to provide an unparalleled driving experience. From advanced safety systems to luxurious amenities, the Century offers a blend of innovation and refinement that sets it apart from other luxury vehicles.
6.1. Safety and Driver-Assistance Systems
The Century is equipped with a comprehensive suite of safety and driver-assistance systems:
- Toyota Safety Sense: Includes features such as pre-collision system, lane departure alert, and adaptive cruise control.
- Blind Spot Monitoring: Alerts the driver to vehicles in their blind spot.
- Rear Cross-Traffic Alert: Warns the driver of approaching vehicles when backing up.
- Parking Assist: Helps the driver park safely and easily.
These systems enhance safety and provide peace of mind for both driver and passengers.
6.2. Entertainment and Connectivity Features
The Century offers a range of entertainment and connectivity features:
- Premium Audio System: High-end audio system with exceptional sound quality.
- Touchscreen Display: Large touchscreen display with intuitive controls.
- Smartphone Integration: Apple CarPlay and Android Auto compatibility.
- Wi-Fi Hotspot: Provides internet connectivity for passengers.
These features ensure that occupants stay connected and entertained on the go.
6.3. Comfort and Convenience Amenities
Alt text: Toyota Century interior showcasing comfort and convenience amenities such as reclining seats and premium materials.
The Century is designed with comfort and convenience in mind, offering a range of luxurious amenities:
- Reclining Rear Seats: Fully reclining rear seats with massage function.
- Premium Leather Upholstery: Soft and supple leather upholstery for ultimate comfort.
- Four-Zone Climate Control: Allows individual temperature settings for each occupant.
- Noise-Canceling Technology: Reduces outside noise for a quiet and serene cabin.
These amenities ensure that every journey in the Century is a relaxing and enjoyable experience.
7. How Does the Toyota Century Reflect Japanese Craftsmanship and Design Philosophy?
The Toyota Century embodies the essence of Japanese craftsmanship and design philosophy, emphasizing meticulous attention to detail, understated elegance, and a harmonious blend of tradition and innovation. Its design reflects the Japanese values of simplicity, functionality, and respect for materials, creating a vehicle that is both luxurious and timeless.
7.1. Attention to Detail in Design and Construction
The Century is renowned for its meticulous attention to detail in every aspect of its design and construction:
- Hand-Built Quality: Many components are hand-built by skilled artisans, ensuring exceptional quality and craftsmanship.
- Precise Panel Gaps: The panel gaps are meticulously aligned for a seamless and refined appearance.
- Flawless Paint Finish: The paint finish is carefully applied and polished to a mirror-like shine.
- Intricate Interior Detailing: The interior features intricate detailing, such as hand-stitched leather and meticulously crafted wood trim.
These details showcase the Century’s commitment to excellence and its unwavering pursuit of perfection.
7.2. Use of Traditional Japanese Techniques
The Century incorporates traditional Japanese techniques in its design and construction:
- Woodworking: Traditional woodworking techniques are used to create the elegant wood trim.
- Upholstery: Skilled artisans use traditional upholstery techniques to create the luxurious leather seats.
- Metalwork: Traditional metalworking techniques are used to create the car’s exterior trim and accents.
These techniques reflect the Century’s heritage and its commitment to preserving Japanese craftsmanship.
7.3. Blending Tradition with Modern Innovation
The Century seamlessly blends tradition with modern innovation:
- Classic Design: The exterior design is timeless and elegant, reflecting the car’s heritage.
- Modern Technology: The car is equipped with the latest technology features, such as advanced safety systems and connectivity options.
- Hybrid Powertrain: The hybrid powertrain combines traditional engineering with modern efficiency.
This blend of tradition and innovation makes the Century a unique and compelling luxury vehicle.
8. What Are the Potential Future Developments and Models for the Toyota Century Brand?
The Toyota Century brand is poised for future growth with potential developments and models aimed at expanding its reach and solidifying its position as an ultra-luxury marque. These future models may include variations of the Century SUV, such as a coupe or convertible, as well as fully electric options that align with Toyota’s commitment to sustainability.
8.1. Rumors of New Century Models and Variations
There have been rumors of new Century models and variations, including:
- Century Coupe: A two-door coupe version of the Century SUV, offering a sportier and more dynamic driving experience.
- Century Convertible: A convertible version of the Century SUV, providing open-air luxury and refinement.
- Long-Wheelbase Century: An extended version of the Century, offering even more interior space and comfort.
These models would cater to a wider range of customers and further enhance the Century’s appeal.
8.2. Potential for Electric or Hybrid Powertrain Options
Toyota is committed to developing electric and hybrid vehicles, and the Century brand is likely to offer these options in the future:
- Electric Century: A fully electric version of the Century, combining luxury with zero-emission driving.
- Plug-In Hybrid Century: A plug-in hybrid version of the Century, offering a balance of performance and efficiency.
These powertrain options would appeal to environmentally conscious customers and align with Toyota’s sustainability goals.
8.3. Expansion into New Markets and Global Presence
Toyota plans to expand the Century brand into new markets and increase its global presence:
- Export to North America: The Century SUV is expected to be exported to North America, targeting affluent customers seeking ultimate luxury.
- Expansion in Europe: The Century brand may expand into Europe, offering its unique blend of Japanese craftsmanship and luxury.
- Growth in Asia: The Century is expected to continue its growth in Asia, particularly in markets such as China and South Korea.
This expansion would solidify the Century’s position as a global luxury brand.
9. How Does the Toyota Century Compare to Other Ultra-Luxury Brands Like Rolls-Royce and Bentley?
The Toyota Century holds its own against ultra-luxury brands like Rolls-Royce and Bentley by offering a unique blend of Japanese craftsmanship, understated elegance, and meticulous attention to detail. While Rolls-Royce and Bentley are known for their opulent designs and British heritage, the Century distinguishes itself with its refined aesthetics, personalized customization options, and a focus on passenger comfort.
9.1. Differences in Design Philosophy and Heritage
The Century differs from Rolls-Royce and Bentley in its design philosophy and heritage:
- Rolls-Royce: Known for its opulent designs, British heritage, and iconic status.
- Bentley: Combines luxury with performance, offering sporty and elegant vehicles.
- Toyota Century: Emphasizes understated elegance, Japanese craftsmanship, and meticulous attention to detail.
These differences reflect the unique values and traditions of each brand.
9.2. Similarities in Luxury, Craftsmanship, and Exclusivity
Despite their differences, the Century shares several similarities with Rolls-Royce and Bentley:
- Luxury: All three brands offer unparalleled luxury and refinement.
- Craftsmanship: All three brands emphasize hand-built quality and meticulous craftsmanship.
- Exclusivity: All three brands cater to a discerning clientele seeking exclusivity and prestige.
These similarities position the Century as a worthy competitor in the ultra-luxury market.
9.3. Pricing and Target Audience Comparison
The Century’s pricing and target audience differ from those of Rolls-Royce and Bentley:
- Rolls-Royce: Targets ultra-high-net-worth individuals seeking the ultimate in luxury and status.
- Bentley: Targets affluent customers who value both luxury and performance.
- Toyota Century: Targets discerning customers who appreciate understated elegance, Japanese craftsmanship, and personalized customization.
The Century’s pricing is generally lower than that of Rolls-Royce and Bentley, making it accessible to a wider range of luxury car buyers.
10. What Are the Benefits of Choosing a Toyota Vehicle from Miller Toyota in Boise?
Choosing a Toyota vehicle from Miller Toyota in Boise offers numerous benefits, including a wide selection of vehicles, exceptional customer service, expert maintenance and repair services, and a commitment to providing a hassle-free and enjoyable car-buying experience. Miller Toyota is dedicated to helping you find the perfect Toyota to fit your needs and budget, ensuring your complete satisfaction with your purchase.
10.1. Wide Selection of New and Used Toyota Vehicles
Miller Toyota offers a wide selection of new and used Toyota vehicles:
- New Toyota Models: The latest Toyota models, including sedans, SUVs, trucks, and hybrids.
- Certified Pre-Owned Vehicles: High-quality used vehicles that have been thoroughly inspected and certified.
- Used Vehicles: A variety of used vehicles from different makes and models.
This wide selection ensures that you can find the perfect vehicle to fit your needs and budget.
10.2. Exceptional Customer Service and Expertise
Miller Toyota is committed to providing exceptional customer service and expertise:
- Knowledgeable Sales Staff: Our sales staff is knowledgeable about Toyota vehicles and can help you find the right model for your needs.
- Experienced Service Technicians: Our service technicians are experienced and certified to work on Toyota vehicles.
- Friendly and Helpful Staff: Our staff is friendly and helpful, and we are committed to providing a hassle-free experience.
We strive to exceed your expectations and provide you with the best possible car-buying experience.
10.3. Maintenance and Repair Services Offered at Miller Toyota
Miller Toyota offers a comprehensive range of maintenance and repair services:
- Routine Maintenance: Oil changes, tire rotations, and other routine maintenance services.
- Major Repairs: Engine repairs, transmission repairs, and other major repairs.
- Genuine Toyota Parts: We use genuine Toyota parts to ensure the highest quality repairs.
- Service Specials: We offer service specials to help you save money on maintenance and repairs.
We are committed to keeping your Toyota running smoothly and reliably for years to come.
To explore the possibilities with Toyota and experience exceptional service, visit millertoyota.net today. Your dream Toyota awaits.
FAQ About the Toyota Luxury Brand
1. What exactly is the Toyota luxury brand?
Toyota’s luxury brand is Century, positioned above Lexus, offering ultra-luxurious, highly customizable vehicles with traditional Japanese craftsmanship.
2. How does Century differ from Lexus?
Century offers a higher level of exclusivity, craftsmanship, and customization, focusing on bespoke luxury and traditional Japanese techniques, whereas Lexus blends luxury with performance and technology.
3. What are the key features of the Toyota Century?
Key features include a 3.5-liter V6 hybrid powertrain, hand-crafted interiors, advanced safety systems, and extensive customization options.
4. What makes the Century GRMN special?
The Century GRMN is a bespoke, high-performance version customized by Akio Toyoda, featuring unique design elements, performance upgrades, and exclusive styling.
5. Is the Toyota Century available in the US?
While primarily aimed at the Japanese market, Toyota plans to export the Century SUV to select markets, including the Americas. Contact Miller Toyota for availability.
6. How can Miller Toyota assist with Century inquiries?
Miller Toyota can provide detailed information, assist with special orders and custom configurations, and arrange test drives for available models.
7. What customization options are available for the Century?
The Century offers extensive interior and exterior customization options, including premium materials, bespoke color choices, personalized trim, and advanced technology features.
8. What advanced technology features are in the Century?
The Century includes advanced safety systems like Toyota Safety Sense, a premium audio system, touchscreen display, and comfort amenities like reclining rear seats.
9. How does the Toyota Century reflect Japanese craftsmanship?
The Century embodies Japanese craftsmanship with meticulous attention to detail, hand-built quality, and the use of traditional techniques in design and construction.
10. How does the Century compare to Rolls-Royce and Bentley?
The Century holds its own by offering a unique blend of Japanese craftsmanship and understated elegance, while Rolls-Royce and Bentley are known for opulent designs and British heritage.
