PLANO, Texas (Feb. 2, 2024) – Get ready for the ultimate Toyota Deal this Super Bowl season! Toyota Motor North America (TMNA), now the Official Automotive Partner of the NFL, is pulling out all the stops for its first Super Bowl activation, promising an immersive experience for fans both in Las Vegas and across the nation. This isn’t just about advertising; it’s a full-fledged Toyota deal for football enthusiasts, delivering live content, fan engagements, and a spotlight on the all-new 2024 Tacoma.
Toyota Teams Up with NFL Stars for Unprecedented Fan Engagement
To amplify the excitement, Toyota has announced partnerships with two prominent NFL figures: Brock Purdy and Eli Manning. These collaborations represent a significant Toyota deal, bringing star power and authentic fan connections to the forefront of their Super Bowl campaign.
Eli Manning: A Legacy Partnership Expands Nationally
Eli Manning, a two-time Super Bowl champion with the New York Giants, is extending his long-standing relationship with Toyota. Previously a brand partner for the Greater New York Toyota Dealer Association since 2004, Manning will now be featured in national content across digital and linear platforms. This expanded Toyota deal will also see Manning engaging with fans at various experiences in Las Vegas, bringing his championship pedigree and engaging personality to the Toyota activation.
Brock Purdy: From Regional Star to National Stage
Brock Purdy, the San Francisco 49ers quarterback who topped NFL fan votes for the 2024 Pro Bowl, is also stepping into a national Toyota deal. Following a successful regional partnership with Northern California Toyota Dealers in 2023, Purdy’s collaboration with Toyota is now elevated to a national level. As a rising star who drives a 2024 Toyota Sequoia SUV, Purdy embodies the spirit of performance and reliability that resonates with Toyota’s brand. His involvement signifies a strategic Toyota deal to connect with a new generation of NFL fans.
Toyota Returns to Super Bowl Airwaves with High-Impact Advertising
After a brief hiatus in 2023, Toyota is making aSuper Bowl-sized return to the advertising arena. The brand is securing a coveted 30-second commercial spot during the Super Bowl LVIII game broadcast on CBS. This marks a significant Toyota deal to capture the attention of a massive live audience. Adding to their advertising strategy, a separate commercial, produced by Conill, Toyota’s Hispanic agency of record, will air during the Univision broadcast in the 4th quarter, ensuring a broad reach across diverse demographics.
Immersive Fan Experiences: The Heart of the Toyota Deal
Toyota’s commitment to fan engagement goes beyond traditional advertising. As the lead sponsor of “Super Bowl Experience presented by Toyota,” the brand is delivering a tangible Toyota deal for fans attending the festivities in Las Vegas. This immersive fan festival, running from February 7th to 10th, transforms the Super Bowl into a football theme park. Adding to the excitement, Toyota will host its own fan game, “Toyota’s 4 Down Territory.” This interactive challenge invites competitors to navigate through a field of 58,000 footballs for a chance to win VIP access to Super Bowl LIX in New Orleans – a truly legendary Toyota deal for any football aficionado.
Toyota’s Media Center Hub: Content Creation at the NFL’s Epicenter
Toyota is establishing itself as a key content creator at the NFL’s Media Center, a bustling hub for 6,000 credentialed media members during Super Bowl week. This strategic Toyota deal positions the brand at the heart of the media conversation. Toyota’s custom-built studio will prominently feature the all-new 2024 Tacoma, highlighting its rugged power and captivating design as it arrives in dealerships this month. This content hub will host partnerships with popular podcasts like “Green Light with Chris Long” and “The Dave Chang Show,” further amplifying Toyota’s reach and engagement.
“Green Light with Chris Long” Podcast Partnership
Toyota’s Toyota deal extends to collaborating with “Green Light,” the football-centric podcast hosted by two-time Super Bowl champion Chris Long. Broadcasting live from Toyota’s Tacoma Content Studio, “Green Light” will bring insightful football analysis and player interviews to the forefront. Beyond content creation, Toyota and “Green Light” are teaming up for a charity challenge, pitting NFL personalities and players against each other in a trivia game to support preferred player charities – adding a philanthropic dimension to this Toyota deal.
David Chang’s Lunar New Year Food Challenge
Celebrated chef and avid football fan David Chang is also part of the Toyota deal, curating a football-inspired food challenge for his audience in celebration of Lunar New Year. This unique collaboration blends the excitement of football with Chang’s culinary expertise, creating engaging content that resonates with a broad audience.
“Behind the Tailgate with Toyota” and Frito-Lay “Chip Strip”
Toyota is further enriching its Super Bowl activation with diverse programming, including a panel discussion titled “Behind the Tailgate with Toyota.” This panel will explore the heritage and future of Latino influence in football, featuring prominent figures like Pro Football Hall of Famer Anthony Muñoz and NFL executive Marissa Solis. In a synergistic Toyota deal, they are also partnering with fellow NFL partner Frito-Lay for the “Chip Strip” fan promotion. Located at the Frito-Lay Chip Strip on the Brooklyn Bridge at New York, New York Hotel & Casino, fans can experience an immersive activation featuring a Doritos-wrapped 2024 Tacoma. One lucky fan (21+) will even have the chance to win the Tacoma through Frito-Lay’s oversized slot machine on February 10th, making it a truly exceptional Toyota deal.
Alt text: Doritos-inspired wrap on the all-new 2024 Toyota Tacoma displayed at the Frito-Lay Chip Strip during Super Bowl LVIII, offering a unique fan experience and a chance to win.
Toyota Trucks Power the Pro Bowl Games
Extending their NFL partnership beyond the Super Bowl, Toyota trucks will play a key sponsorship role at the Pro Bowl Games in Orlando, FL. As sponsors of the Tug-of-War skill game, Toyota vehicles will be prominently displayed, framing the competition arena. This Toyota deal ensures brand visibility across ESPN, ABC, and other networks broadcasting the Pro Bowl Games, reinforcing Toyota’s association with power and performance in the NFL.
Local Toyota Dealers Activate Across the Nation
Toyota’s Super Bowl activation is not limited to Las Vegas; it extends to local communities nationwide. Through regional sponsorships of eleven NFL teams and activations driven by over 1,200 dealers across the U.S., Toyota is bringing the Super Bowl excitement to a local level. These localized efforts ensure that the Toyota deal and the NFL partnership resonate with fans in their own living rooms and communities.
Conclusion: Toyota’s Super Bowl Activation – A Winning Play for Fans
“We see our comprehensive Super Bowl activation as a way to amplify our NFL partnership,” states Michael Tripp, group vice president, Toyota division marketing. Toyota’s multifaceted approach, encompassing star-studded partnerships, high-profile advertising, immersive fan experiences, and extensive content creation, truly embodies a winning Toyota deal for both the brand and football fans alike. By leveraging the excitement of Super Bowl LVIII and showcasing the all-new 2024 Tacoma, Toyota is solidifying its position as a leading automotive brand deeply connected to the passion of NFL fandom. This Super Bowl, the real Toyota deal is the unparalleled access and engagement Toyota is offering to fans nationwide.
