Are you curious about the price of a new Toyota Highlander and what factors influence it? At millertoyota.net, we provide transparent information on Toyota Highlander pricing and available options. Discover the perfect Highlander for your needs and budget and explore our inventory for the latest deals on this popular SUV.
1. What Is The Starting MSRP of a New Toyota Highlander?
The starting Manufacturer’s Suggested Retail Price (MSRP) for a new 2024 Toyota Highlander is around $39,270, but this can vary based on trim level, options, and location. According to Toyota’s official website, the base L trim starts at this price. At millertoyota.net, you’ll find a variety of Highlander models with specific pricing details.
The MSRP is a suggested price, and actual selling prices may differ based on incentives, dealer markups, and regional demand. When shopping for a Toyota Highlander, it’s important to compare prices from different dealerships and understand all the potential costs involved, including taxes, licensing, and any additional dealer fees. According to customer satisfaction surveys in Boise, Idaho, in July 2025, consulting with multiple dealerships provides transparency.
2. How Does the Trim Level Affect the Price of a New Toyota Highlander?
The trim level significantly affects the price of a new Toyota Highlander because each trim adds different features, technology, and design elements. Higher trim levels come with more luxurious features, advanced technology, and enhanced performance capabilities. According to vehicle pricing data, the price can increase by several thousand dollars as you move up to higher trim levels.
| Trim Level | Starting MSRP (Approximate) | Key Features |
|---|---|---|
| L | $39,270 | Standard safety features, basic infotainment system, comfortable seating |
| LE | $41,670 | Upgraded infotainment system, blind-spot monitoring, rear cross-traffic alert |
| XLE | $44,670 | SofTex-trimmed seats, wireless smartphone charging, power liftgate |
| XSE | $46,270 | Sport-tuned suspension, unique exterior styling, sport seats |
| Limited | $48,770 | Leather-trimmed seats, premium JBL audio system, heated and ventilated front seats |
| Platinum | $51,970 | Panoramic view monitor, head-up display, second-row captain’s chairs |
| Hybrid LE | $43,070 | Hybrid powertrain, enhanced fuel efficiency, standard safety features |
| Hybrid XLE | $46,070 | Hybrid powertrain, SofTex-trimmed seats, wireless smartphone charging |
| Hybrid Limited | $50,170 | Hybrid powertrain, leather-trimmed seats, premium JBL audio system |
| Hybrid Platinum | $53,370 | Hybrid powertrain, panoramic view monitor, head-up display |
At millertoyota.net, you can explore each trim level in detail and compare features to find the one that best suits your preferences and budget.
