Does Toyota Own Scion? Exploring the Discontinued Brand

Does Toyota still own Scion? No, Toyota no longer owns Scion. The Scion brand was discontinued in 2016, and its models were re-integrated into the Toyota lineup. Learn more about the history and reasons behind this decision, as well as explore current Toyota models at millertoyota.net that cater to the same market segment Scion once targeted.

1. What Was Scion?

Scion was an automobile brand introduced by Toyota Motor Corporation in 2003. The goal was to target younger buyers with distinct styling and affordable pricing.

1.1. Why Was Scion Created?

Toyota aimed to attract a younger demographic that might not have been interested in the traditional Toyota lineup. Scion was designed to be a laboratory for new ideas and marketing strategies. According to Toyota’s press release at the time of Scion’s launch, the brand was intended to “reach out to a generation of new car buyers that Toyota has had difficulty connecting with.”

1.2. What Made Scion Unique?

Scion distinguished itself through:

  • Unique Designs: Scion vehicles often featured bold and unconventional designs.
  • Mono-Spec Pricing: Many Scion models came with a single trim level to simplify the buying process.
  • Customization Options: Scion encouraged personalization with a wide range of accessories.
  • Targeted Marketing: The brand employed unconventional marketing tactics to reach younger audiences.

2. When Did Toyota Discontinue Scion?

Toyota discontinued the Scion brand in August 2016. After a 13-year run, Toyota decided to fold Scion models back into the Toyota brand.

2.1. Why Was Scion Discontinued?

Several factors contributed to the decision to discontinue Scion:

  • Changing Market: The market shifted, and Toyota’s main brand became more appealing to younger buyers.
  • Overlapping Models: Some Scion models overlapped with existing Toyota models.
  • Lack of Brand Identity: Scion struggled to establish a strong and lasting brand identity.

2.2. What Happened to Scion Models?

Following Scion’s discontinuation, several models were re-badged as Toyotas:

  • Scion FR-S became the Toyota 86.
  • Scion iM became the Toyota Corolla iM.
  • Scion iA became the Toyota Yaris iA (later simply Yaris).

3. How Did Scion’s Discontinuation Affect Toyota?

The discontinuation of Scion allowed Toyota to consolidate its resources and focus on strengthening its core brand.

3.1. Positive Impacts on Toyota

  • Streamlined Operations: Toyota could streamline its operations by focusing on a single brand.
  • Unified Marketing: Marketing efforts could be unified under the Toyota banner.
  • Stronger Brand Identity: Toyota could reinforce its brand identity by integrating Scion models.

3.2. Lessons Learned From Scion

Scion provided Toyota with valuable lessons in:

  • Targeting Younger Buyers: Understanding the preferences and needs of younger car buyers.
  • Experimenting with New Ideas: Testing innovative designs, marketing strategies, and sales approaches.
  • Brand Management: The importance of establishing a clear and lasting brand identity.

4. What Current Toyota Models Resemble Scion?

While Scion no longer exists, Toyota continues to offer models that appeal to the same demographic. You can explore these models at millertoyota.net.

4.1. Toyota 86 (Formerly Scion FR-S)

The Toyota 86 is a sporty, rear-wheel-drive coupe that offers an engaging driving experience.

  • Key Features: Agile handling, responsive engine, and sleek design.
  • Target Audience: Enthusiasts seeking an affordable sports car.

4.2. Toyota Corolla

The Toyota Corolla is a compact car that offers a blend of practicality, fuel efficiency, and modern features.

  • Key Features: Available hatchback and sedan configurations, advanced safety features, and comfortable interior.
  • Target Audience: Drivers seeking a reliable and economical daily driver. According to customer satisfaction surveys in Boise, Idaho, in July 2025, the Corolla provides reliable transportation with Z 95%.

4.3. Toyota C-HR

The Toyota C-HR is a subcompact SUV with a distinctive design and a host of features.

  • Key Features: Bold styling, standard safety features, and available technology upgrades.
  • Target Audience: Urban dwellers seeking a stylish and practical SUV.

4.4. Toyota Yaris

The Toyota Yaris is a subcompact car that provides excellent fuel economy and maneuverability.

  • Key Features: Compact size, efficient engine, and user-friendly technology.
  • Target Audience: City dwellers and first-time car buyers.

5. How Does Toyota Cater to Younger Buyers Today?

Toyota has successfully integrated many of Scion’s strategies into its broader brand.

5.1. Design and Styling

Toyota now offers vehicles with bolder and more expressive designs, appealing to younger tastes.

  • Example: The aggressive styling of the Toyota C-HR and the sporty appearance of the Toyota 86.

5.2. Technology and Connectivity

Toyota vehicles are equipped with the latest technology and connectivity features, catering to tech-savvy buyers.

  • Features: Apple CarPlay, Android Auto, and Toyota Safety Sense.

5.3. Marketing Strategies

Toyota utilizes digital marketing and social media to reach younger audiences.

  • Examples: Engaging content on platforms like Instagram and YouTube.

6. What Were Some Notable Scion Models?

Several Scion models made a significant impact during the brand’s run.

6.1. Scion tC

The Scion tC was a sporty coupe that was popular among young buyers. The four-cylinder, front drive hatchback was simply the latest iteration of a decent car loved by many. Calling it a tC didn’t change its appeal, it only diminished the name recognition Toyota earned over many years and multiple generations of Celicas.

  • Key Features: Sporty styling, panoramic sunroof, and affordable price.
  • Target Audience: Young drivers seeking a stylish and fun-to-drive coupe.

6.2. Scion xB

The Scion xB was a boxy wagon known for its distinctive design and spacious interior.

  • Key Features: Unique styling, ample cargo space, and customizable options.
  • Target Audience: Urban dwellers seeking a versatile and practical vehicle.

6.3. Scion xD

The Scion xD was a subcompact hatchback that offered a blend of fuel efficiency and practicality.

  • Key Features: Fuel-efficient engine, compact size, and available features.
  • Target Audience: City dwellers and first-time car buyers.

7. What Are the Benefits of Buying a Toyota in Boise?

Choosing a Toyota from millertoyota.net in Boise offers numerous advantages.

7.1. Reliability and Durability

Toyota is known for its reliability and durability, making it a smart choice for Boise drivers.

  • Benefit: Lower maintenance costs and peace of mind.

7.2. Wide Range of Models

Toyota offers a wide range of models to suit various needs and preferences.

  • Benefit: Find the perfect vehicle for your lifestyle and budget.

7.3. Advanced Safety Features

Toyota vehicles are equipped with advanced safety features to protect you and your passengers.

  • Features: Toyota Safety Sense, including pre-collision system, lane departure alert, and adaptive cruise control.

7.4. Strong Resale Value

Toyota vehicles hold their value well, making them a good investment.

  • Benefit: Higher resale value compared to other brands.

7.5. Excellent Customer Service at Miller Toyota

Miller Toyota in Boise is committed to providing excellent customer service.

  • Benefit: A friendly and knowledgeable staff to assist you with all your automotive needs.

8. How Can Miller Toyota Help You Find Your Next Vehicle?

Miller Toyota offers a variety of services to help you find the perfect vehicle.

8.1. Extensive Inventory

Miller Toyota has an extensive inventory of new and used Toyota vehicles.

  • Benefit: A wide selection to choose from, ensuring you find the right vehicle.

8.2. Knowledgeable Sales Staff

The sales staff at Miller Toyota are knowledgeable and ready to assist you.

  • Benefit: Expert guidance in choosing the right vehicle for your needs.

8.3. Financing Options

Miller Toyota offers a variety of financing options to fit your budget.

  • Benefit: Flexible financing solutions to make your purchase affordable.

8.4. Service and Maintenance

Miller Toyota provides expert service and maintenance for your vehicle.

  • Benefit: Keep your vehicle running smoothly with regular maintenance.

8.5. Online Resources

Miller Toyota offers online resources to help you research and compare vehicles.

  • Benefit: Convenient access to information and tools to make informed decisions.

9. What Are the Key Differences Between Scion and Toyota?

Understanding the differences between Scion and Toyota can provide insight into why Scion was discontinued.

9.1. Target Audience

Scion was specifically targeted at younger buyers, while Toyota aimed for a broader demographic.

  • Scion: Focused on attracting Gen Y and Millennials.
  • Toyota: Targeted a wider range of age groups and lifestyles.

9.2. Design Philosophy

Scion embraced unconventional and bold designs, while Toyota favored more conservative styling.

  • Scion: Distinctive and edgy designs.
  • Toyota: Classic and timeless designs.

9.3. Pricing Strategy

Scion offered mono-spec pricing, while Toyota offered a range of trim levels and options.

  • Scion: Simplified pricing with limited options.
  • Toyota: Varied pricing with customizable features.

9.4. Marketing Approach

Scion utilized unconventional marketing tactics, while Toyota relied on traditional advertising methods.

  • Scion: Guerrilla marketing and social media campaigns.
  • Toyota: Television commercials and print advertising.

9.5. Brand Identity

Scion struggled to establish a strong brand identity, while Toyota had a well-established reputation.

  • Scion: Experimented with different brand images.
  • Toyota: Consistent and recognizable brand image.

10. What is the Future of Toyota’s Youth-Oriented Vehicles?

Toyota remains committed to offering vehicles that appeal to younger buyers.

10.1. Continued Innovation

Toyota continues to innovate and develop new technologies and designs to attract younger buyers.

  • Examples: Hybrid technology, advanced safety features, and connectivity options.

10.2. Focus on Connectivity

Toyota is focusing on providing seamless connectivity and integration with smartphones and other devices.

  • Features: Apple CarPlay, Android Auto, and Toyota Entune.

10.3. Emphasis on Style

Toyota is emphasizing stylish designs and sporty performance to appeal to younger tastes.

  • Examples: Toyota 86, Toyota C-HR, and sporty Corolla models.

10.4. Digital Marketing

Toyota is leveraging digital marketing and social media to reach younger audiences.

  • Strategies: Engaging content, interactive campaigns, and online promotions.

10.5. Sustainable Solutions

Toyota is committed to offering sustainable and eco-friendly vehicles to appeal to environmentally conscious buyers.

  • Examples: Hybrid and electric vehicles.

11. What Role Did Scion Play in Toyota’s History?

Scion played a significant role in shaping Toyota’s approach to younger buyers and innovative marketing.

11.1. Experimentation and Innovation

Scion served as a laboratory for Toyota to experiment with new ideas and approaches.

  • Examples: Mono-spec pricing, unconventional marketing, and bold designs.

11.2. Reaching New Audiences

Scion helped Toyota reach new audiences that might not have considered the brand otherwise.

  • Impact: Attracted younger buyers and increased brand awareness.

11.3. Lessons Learned

Scion provided valuable lessons for Toyota in terms of design, marketing, and brand management.

  • Insights: Understanding the preferences and needs of younger car buyers.

11.4. Influence on Toyota Models

Scion’s influence can be seen in the design and features of current Toyota models.

  • Examples: Sporty styling of the Toyota 86 and the bold design of the Toyota C-HR.

11.5. Legacy of Innovation

Scion’s legacy of innovation continues to inspire Toyota to push the boundaries and explore new possibilities.

  • Impact: Toyota remains committed to offering innovative and exciting vehicles.

12. How to Choose the Right Toyota Model for You in Boise?

Choosing the right Toyota model depends on your individual needs and preferences. Visit millertoyota.net to explore your options.

12.1. Consider Your Needs

Think about your daily driving needs, such as commuting, family trips, and cargo space.

  • Questions to Ask: How many passengers do you need to accommodate? What kind of cargo space do you require? What is your typical commute like?

12.2. Set a Budget

Determine your budget and explore Toyota models that fit within your price range.

  • Factors to Consider: Purchase price, insurance costs, fuel efficiency, and maintenance expenses.

12.3. Research Models

Research different Toyota models and compare their features, specifications, and reviews.

  • Resources: millertoyota.net, Toyota’s official website, and automotive review websites.

12.4. Test Drive

Test drive different Toyota models to get a feel for their handling, comfort, and features.

  • Schedule a Test Drive: Contact Miller Toyota to schedule a test drive.

12.5. Consult with Experts

Consult with the knowledgeable sales staff at Miller Toyota for expert guidance.

  • Benefit: Receive personalized recommendations and advice.

13. What Financing Options Are Available at Miller Toyota?

Miller Toyota offers a variety of financing options to make your purchase affordable.

13.1. Auto Loans

Miller Toyota works with various lenders to offer competitive auto loans.

  • Benefit: Flexible loan terms and interest rates.

13.2. Leasing

Leasing is an option if you prefer lower monthly payments and the ability to upgrade to a new vehicle every few years.

  • Benefit: Lower monthly payments and the option to upgrade regularly.

13.3. Trade-Ins

You can trade in your current vehicle to lower the purchase price of your new Toyota.

  • Benefit: Reduce the upfront cost of your new vehicle.

13.4. Special Offers

Miller Toyota frequently offers special financing and lease deals.

  • Benefit: Potential savings on your purchase or lease.

13.5. Online Application

You can apply for financing online through Miller Toyota’s website.

  • Benefit: Convenient and easy application process.

14. How Does Miller Toyota Support the Boise Community?

Miller Toyota is committed to supporting the Boise community through various initiatives.

14.1. Local Partnerships

Miller Toyota partners with local organizations and charities to support community programs.

  • Examples: Supporting youth sports teams, sponsoring local events, and donating to local charities.

14.2. Community Events

Miller Toyota participates in and sponsors community events.

  • Examples: Car shows, community festivals, and fundraising events.

14.3. Charitable Contributions

Miller Toyota makes charitable contributions to support local causes.

  • Examples: Donations to food banks, homeless shelters, and educational programs.

14.4. Environmental Initiatives

Miller Toyota supports environmental initiatives to promote sustainability.

  • Examples: Recycling programs and energy-efficient practices.

14.5. Employment Opportunities

Miller Toyota provides employment opportunities for local residents.

  • Benefit: Contributes to the local economy and provides career paths.

15. Why Is Regular Maintenance Important for Your Toyota?

Regular maintenance is crucial for keeping your Toyota running smoothly and reliably.

15.1. Extends Vehicle Life

Regular maintenance can extend the life of your vehicle.

  • Benefit: Save money in the long run by avoiding major repairs.

15.2. Improves Fuel Efficiency

Proper maintenance can improve your vehicle’s fuel efficiency.

  • Benefit: Save money on gas and reduce your carbon footprint.

15.3. Ensures Safety

Regular maintenance ensures that your vehicle’s safety systems are functioning properly.

  • Benefit: Protect yourself and your passengers.

15.4. Maintains Value

Properly maintained vehicles hold their value better.

  • Benefit: Higher resale value when you decide to sell or trade-in your vehicle.

15.5. Prevents Breakdowns

Regular maintenance can prevent unexpected breakdowns.

  • Benefit: Avoid the inconvenience and expense of emergency repairs.

16. What Services Does Miller Toyota Offer?

Miller Toyota offers a wide range of services to meet all your automotive needs.

16.1. New and Used Car Sales

Miller Toyota offers a wide selection of new and used Toyota vehicles.

  • Benefit: Find the perfect vehicle for your needs and budget.

16.2. Service and Maintenance

Miller Toyota provides expert service and maintenance for your vehicle.

  • Services: Oil changes, tire rotations, brake repairs, and more.

16.3. Parts Department

Miller Toyota has a parts department that stocks genuine Toyota parts.

  • Benefit: Ensure the quality and reliability of your repairs.

16.4. Collision Center

Miller Toyota has a collision center that can repair your vehicle after an accident.

  • Benefit: Expert repairs and assistance with insurance claims.

16.5. Financing and Leasing

Miller Toyota offers financing and leasing options to make your purchase affordable.

  • Benefit: Flexible financing solutions to fit your budget.

17. How to Schedule a Service Appointment at Miller Toyota?

Scheduling a service appointment at Miller Toyota is easy and convenient.

17.1. Online Scheduling

You can schedule a service appointment online through Miller Toyota’s website.

  • Benefit: Convenient and easy scheduling process.

17.2. Phone Scheduling

You can schedule a service appointment by calling Miller Toyota’s service department.

  • Benefit: Speak with a service advisor and get personalized assistance.

17.3. Walk-Ins

Miller Toyota accepts walk-ins for certain services.

  • Note: Walk-ins are subject to availability.

17.4. Express Service

Miller Toyota offers express service for routine maintenance.

  • Services: Oil changes, tire rotations, and more.

17.5. Loaner Vehicles

Miller Toyota offers loaner vehicles for customers who need transportation while their vehicle is being serviced.

  • Note: Loaner vehicles are subject to availability.

18. What Are the Benefits of Using Genuine Toyota Parts?

Using genuine Toyota parts offers several benefits.

18.1. Quality and Reliability

Genuine Toyota parts are designed and manufactured to meet Toyota’s high standards of quality and reliability.

  • Benefit: Ensure the performance and longevity of your vehicle.

18.2. Perfect Fit

Genuine Toyota parts are designed to fit your vehicle perfectly.

  • Benefit: Avoid installation problems and ensure proper function.

18.3. Warranty Coverage

Genuine Toyota parts are covered by a warranty.

  • Benefit: Protection against defects and malfunctions.

18.4. Performance and Efficiency

Genuine Toyota parts are designed to optimize your vehicle’s performance and efficiency.

  • Benefit: Maintain the original performance and fuel economy of your vehicle.

18.5. Safety

Genuine Toyota parts are designed to meet Toyota’s safety standards.

  • Benefit: Ensure the safety of your vehicle and its occupants.

19. How to Find Miller Toyota in Boise?

Finding Miller Toyota in Boise is easy with the following information:

  • Address: 208 N Maple Grove Rd, Boise, ID 83704, United States
  • Phone: +1 (208) 376-8888
  • Website: millertoyota.net

19.1. Directions

Use online mapping services to get detailed directions to Miller Toyota.

  • Examples: Google Maps, Apple Maps, and Waze.

19.2. Hours of Operation

Check Miller Toyota’s website for their hours of operation.

  • Note: Hours may vary depending on the day and department.

19.3. Contact Information

Contact Miller Toyota by phone or email for any questions or inquiries.

  • Phone: +1 (208) 376-8888
  • Email: Through the contact form on millertoyota.net.

19.4. Online Resources

Visit Miller Toyota’s website for information on their inventory, services, and specials.

  • Website: millertoyota.net

19.5. Social Media

Follow Miller Toyota on social media for updates, promotions, and events.

  • Platforms: Facebook, Instagram, and Twitter.

20. What Are Some Frequently Asked Questions About Scion and Toyota?

Here are some frequently asked questions about Scion and Toyota:

20.1. Why Did Toyota Discontinue Scion?

Toyota discontinued Scion because the market shifted, Toyota’s main brand became more appealing to younger buyers, some Scion models overlapped with existing Toyota models, and Scion struggled to establish a strong and lasting brand identity.

20.2. What Happened to Scion Models After the Discontinuation?

Following Scion’s discontinuation, several models were re-badged as Toyotas, such as the Scion FR-S becoming the Toyota 86.

20.3. Does Toyota Still Offer Vehicles That Appeal to Younger Buyers?

Yes, Toyota continues to offer models that appeal to younger buyers, such as the Toyota 86, Toyota Corolla, and Toyota C-HR.

20.4. How Does Toyota Cater to Younger Buyers Today?

Toyota caters to younger buyers through bolder designs, advanced technology, digital marketing, and sustainable solutions.

20.5. What Were Some Notable Scion Models?

Some notable Scion models included the Scion tC, Scion xB, and Scion xD.

20.6. What Are the Benefits of Buying a Toyota in Boise?

The benefits of buying a Toyota in Boise include reliability, a wide range of models, advanced safety features, strong resale value, and excellent customer service at Miller Toyota.

20.7. How Can Miller Toyota Help You Find Your Next Vehicle?

Miller Toyota can help you find your next vehicle through its extensive inventory, knowledgeable sales staff, financing options, service and maintenance, and online resources.

20.8. What Are the Key Differences Between Scion and Toyota?

The key differences between Scion and Toyota include target audience, design philosophy, pricing strategy, marketing approach, and brand identity.

20.9. What is the Future of Toyota’s Youth-Oriented Vehicles?

The future of Toyota’s youth-oriented vehicles includes continued innovation, a focus on connectivity, emphasis on style, digital marketing, and sustainable solutions.

20.10. How to Choose the Right Toyota Model for You in Boise?

To choose the right Toyota model for you in Boise, consider your needs, set a budget, research models, test drive vehicles, and consult with experts at Miller Toyota.

Ready to find your perfect Toyota? Visit millertoyota.net today to explore our inventory, schedule a test drive, and experience the Miller Toyota difference! Contact us at 208 N Maple Grove Rd, Boise, ID 83704, or call +1 (208) 376-8888.

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