Did Toyota make Scion? Yes, Toyota created Scion as a brand targeting younger buyers, but the brand was discontinued in 2016, so Toyota no longer makes Scion vehicles, and Miller Toyota continues to provide exceptional service and information on Toyota’s current lineup near Boise. If you’re looking for reliable vehicles and top-notch auto repair expertise in the Boise area, explore our range of Toyota models and services or check out the latest offers at millertoyota.net.
1. What Was Scion and Why Did Toyota Create It?
Scion was Toyota’s attempt to capture the youth market. Toyota introduced Scion in 2003 as a standalone brand to attract younger buyers with stylish, affordable, and customizable vehicles. The idea was to create cars that resonated with a demographic that often found Toyota’s traditional offerings less appealing. Scion aimed to offer unique designs, innovative marketing strategies, and a no-haggle pricing policy.
1.1. The Rationale Behind Scion
Toyota recognized that younger car buyers had different preferences and priorities compared to older generations. According to a 2002 study by J.D. Power and Associates, younger buyers were more interested in vehicle styling, technology, and personalization options. Toyota aimed to capture a new segment of the automotive market, enhance brand image, and foster long-term customer loyalty.
1.2. Key Objectives of the Scion Brand
The primary objectives of the Scion brand were:
- Attract younger customers to the Toyota family.
- Offer vehicles with distinctive styling and advanced technology.
- Provide a simplified, transparent buying experience.
- Foster a sense of community and brand loyalty among young drivers.
- Explore innovative marketing and sales strategies.
2. What Models Did Scion Produce?
Scion produced several models, each designed to appeal to different segments of the youth market. The lineup included coupes, hatchbacks, and a roadster, all emphasizing style, customization, and affordability. Let’s take a look at some of the models Scion produced:
2.1. Scion tC
The Scion tC was a sporty coupe known for its sleek design and practicality. The tC appealed to young drivers looking for an affordable and stylish vehicle. According to Scion’s official website in 2010, the tC was equipped with a 2.5-liter four-cylinder engine, offering a balance of performance and fuel efficiency. It came standard with features such as a panoramic sunroof and a premium audio system.
2.2. Scion xB
The Scion xB was a compact, boxy wagon that stood out for its distinctive styling and spacious interior. The xB appealed to drivers looking for a versatile and practical vehicle. According to a 2008 review by Car and Driver, the xB offered ample cargo space and a comfortable ride. It was popular among urban dwellers and those who valued functionality.
2.3. Scion xD
The Scion xD was a subcompact hatchback that offered a mix of style, fuel efficiency, and value. The xD appealed to young drivers looking for an affordable and eco-friendly vehicle. According to a 2010 report by the EPA, the xD achieved an estimated fuel economy of 27 mpg in the city and 33 mpg on the highway.
2.4. Scion FR-S (Later Toyota 86)
The Scion FR-S was a sporty, rear-wheel-drive coupe that gained a following among driving enthusiasts. The FR-S, later rebranded as the Toyota 86, was praised for its balanced handling and engaging driving experience. According to a 2012 review by Road & Track, the FR-S offered a thrilling ride thanks to its lightweight design and responsive steering.
2.5. Scion iQ
The Scion iQ was an ultra-compact city car designed for urban environments. The iQ was known for its small size and fuel efficiency, making it ideal for navigating crowded city streets. According to a 2012 review by Edmunds, the iQ was one of the smallest four-passenger cars on the market, offering easy maneuverability and parking.
2.6. Scion iM
The Scion iM was a compact hatchback that offered a blend of style, practicality, and affordability. The iM, later rebranded as the Toyota Corolla iM, was known for its comfortable ride and generous cargo space. According to a 2016 report by Consumer Reports, the iM offered a smooth and refined driving experience.
2.7. Scion iA (Later Toyota Yaris iA)
The Scion iA was a subcompact sedan that offered excellent fuel efficiency and a range of standard features. The iA, later rebranded as the Toyota Yaris iA, was praised for its value and reliability. According to a 2016 review by Kelley Blue Book, the iA was one of the most fuel-efficient non-hybrid cars on the market.
3. Why Was the Scion Brand Discontinued?
Despite its initial success and innovative approach, Toyota discontinued the Scion brand in 2016. Several factors contributed to this decision, including changes in market trends, evolving consumer preferences, and the increasing appeal of Toyota’s core models to younger buyers.
3.1. Shifting Market Trends
The automotive market is constantly evolving, with consumer preferences changing rapidly. As Toyota’s core models became more stylish and technologically advanced, the need for a separate brand targeting young buyers diminished. Toyota vehicles like the Corolla and Camry began to attract a younger demographic on their own, reducing the unique appeal of Scion.
3.2. Overlap with Toyota Models
One of the challenges Scion faced was the increasing overlap with Toyota’s existing lineup. Models like the Corolla offered similar features and affordability, making it difficult for Scion to differentiate itself. According to a 2015 analysis by Automotive News, many young buyers were already considering Toyota models, making the Scion brand somewhat redundant.
3.3. Brand Identity Confusion
Scion’s brand identity sometimes struggled to resonate with its target audience. While the brand aimed to be edgy and unconventional, its marketing efforts occasionally missed the mark. A 2014 study by Interbrand noted that Scion’s brand messaging was not always consistent, leading to confusion among consumers.
3.4. Sales Performance
While some Scion models were initially successful, overall sales performance declined over time. The FR-S, for example, generated excitement among enthusiasts but didn’t achieve the sales volume Toyota had hoped for. According to Toyota’s sales data, Scion’s market share peaked in 2006 and gradually decreased in subsequent years.
3.5. Integration into Toyota
Ultimately, Toyota decided that the resources and efforts dedicated to Scion could be better utilized by integrating the brand’s successful models into the Toyota lineup. This decision allowed Toyota to streamline its operations and focus on strengthening its core brand. As stated in Toyota’s official press release in 2016, the integration of Scion models would “enhance Toyota’s focus on youthful customers.”
4. What Happened to Scion Models After the Discontinuation?
Following the discontinuation of the Scion brand, Toyota integrated several of its models into the Toyota lineup. This move allowed Toyota to retain the popular designs and features of Scion vehicles while consolidating its brand portfolio.
4.1. Toyota 86 (Formerly Scion FR-S)
The Scion FR-S, known for its sporty handling and rear-wheel-drive configuration, was rebranded as the Toyota 86. The Toyota 86 retained the FR-S’s performance characteristics and design elements, appealing to driving enthusiasts. According to Toyota’s official website, the Toyota 86 continues to offer a thrilling driving experience with its lightweight design and responsive engine.
4.2. Toyota Corolla iM (Formerly Scion iM)
The Scion iM, a practical and stylish hatchback, became the Toyota Corolla iM. The Corolla iM offered a comfortable ride, ample cargo space, and a range of standard features. According to a 2017 review by Car and Driver, the Toyota Corolla iM provided excellent value and versatility.
4.3. Toyota Yaris iA (Formerly Scion iA)
The Scion iA, a fuel-efficient subcompact sedan, was rebranded as the Toyota Yaris iA. The Yaris iA continued to offer excellent fuel economy and a range of standard features, making it an attractive option for budget-conscious buyers. According to Toyota’s official website, the Yaris iA (later known as the Yaris sedan) was designed to provide reliable and efficient transportation.
5. Where Can You Find Information and Service for Former Scion Models?
Even though the Scion brand is no longer active, owners of Scion vehicles can still find information, service, and parts through Toyota dealerships like Miller Toyota. Toyota is committed to supporting Scion owners and ensuring their vehicles remain in top condition.
5.1. Toyota Dealerships
Toyota dealerships are equipped to handle all service and maintenance needs for former Scion models. Trained technicians can perform routine maintenance, repairs, and diagnostics using genuine Toyota parts. Miller Toyota, located in Boise, is dedicated to providing exceptional service to Scion owners.
5.2. Toyota Service Centers
Toyota service centers offer comprehensive maintenance and repair services for all Toyota and former Scion vehicles. Services include oil changes, tire rotations, brake inspections, and more. According to Toyota’s official service website, certified technicians use state-of-the-art equipment and genuine parts to ensure the highest quality of service.
5.3. Genuine Toyota Parts
Genuine Toyota parts are available for all Scion models, ensuring the quality and reliability of repairs. These parts are designed to meet Toyota’s strict standards and specifications. Miller Toyota offers a wide selection of genuine Toyota parts for Scion vehicles.
5.4. Online Resources
Toyota’s official website provides a wealth of information for Scion owners, including owner’s manuals, maintenance schedules, and recall information. Online forums and communities dedicated to Scion vehicles can also offer valuable tips and advice.
6. What Are the Benefits of Choosing Toyota Models Today?
While Scion no longer exists, Toyota continues to offer a wide range of vehicles that appeal to diverse buyers. Choosing a Toyota model today comes with numerous benefits, including reliability, fuel efficiency, advanced technology, and a strong resale value.
6.1. Reliability and Durability
Toyota vehicles are renowned for their reliability and durability. According to a 2020 study by Consumer Reports, Toyota consistently ranks high in reliability surveys, with many models known for their longevity and low maintenance costs.
6.2. Fuel Efficiency
Toyota offers a variety of fuel-efficient vehicles, including hybrids and compact cars. Models like the Toyota Prius and Corolla Hybrid provide excellent fuel economy, helping drivers save money on gas. According to the EPA, Toyota has more fuel-efficient vehicles than any other manufacturer.
6.3. Advanced Technology
Toyota vehicles come equipped with advanced technology features, including infotainment systems, safety technologies, and driver-assistance systems. Features like Toyota Safety Sense provide added peace of mind on the road.
6.4. Strong Resale Value
Toyota vehicles hold their value well over time. According to a 2021 report by Kelley Blue Book, Toyota models consistently rank high in resale value, making them a smart investment.
6.5. Wide Range of Models
Toyota offers a diverse lineup of vehicles, including sedans, SUVs, trucks, and hybrids. Whether you’re looking for a fuel-efficient commuter car or a spacious family SUV, Toyota has a model to suit your needs. Miller Toyota in Boise offers a wide selection of Toyota vehicles.
7. How Does Miller Toyota Support Toyota and Former Scion Owners in Boise?
Miller Toyota in Boise is committed to providing exceptional service to both Toyota and former Scion owners. The dealership offers a range of services, including sales, financing, service, and parts, all designed to meet the needs of its customers.
7.1. Sales and Financing
Miller Toyota offers a wide selection of new and used Toyota vehicles, as well as financing options to help customers purchase their dream car. The dealership’s sales team is knowledgeable and helpful, providing expert guidance throughout the buying process.
7.2. Service and Maintenance
The service center at Miller Toyota is staffed by certified technicians who are trained to work on all Toyota and former Scion models. Services include routine maintenance, repairs, and diagnostics, all performed with genuine Toyota parts.
7.3. Parts and Accessories
Miller Toyota offers a wide selection of genuine Toyota parts and accessories, allowing customers to customize and maintain their vehicles. The parts department can help customers find the right parts for their specific needs.
7.4. Customer Satisfaction
Miller Toyota is dedicated to providing exceptional customer service. The dealership strives to exceed customer expectations in all areas, from sales to service. According to customer reviews, Miller Toyota is known for its friendly staff, knowledgeable technicians, and commitment to customer satisfaction.
7.5. Community Involvement
Miller Toyota is actively involved in the Boise community, supporting local charities and organizations. The dealership is committed to giving back to the community and making a positive impact.
8. What Are Some Popular Toyota Models Available at Miller Toyota?
Miller Toyota offers a wide range of popular Toyota models, each designed to meet different needs and preferences. Some of the most popular models include the Toyota Camry, Corolla, RAV4, and Tacoma.
8.1. Toyota Camry
The Toyota Camry is a mid-size sedan known for its reliability, comfort, and fuel efficiency. The Camry offers a spacious interior, a smooth ride, and a range of advanced features. According to a 2021 review by U.S. News & World Report, the Toyota Camry is one of the best mid-size cars on the market.
8.2. Toyota Corolla
The Toyota Corolla is a compact car known for its fuel efficiency, affordability, and reliability. The Corolla offers a comfortable ride, a range of standard features, and a reputation for long-lasting performance. According to Toyota’s official website, the Corolla is one of the best-selling cars in the world.
8.3. Toyota RAV4
The Toyota RAV4 is a compact SUV known for its versatility, safety, and fuel efficiency. The RAV4 offers a spacious interior, a comfortable ride, and a range of advanced safety features. According to a 2021 review by Edmunds, the Toyota RAV4 is one of the best compact SUVs on the market.
8.4. Toyota Tacoma
The Toyota Tacoma is a mid-size pickup truck known for its ruggedness, reliability, and off-road capability. The Tacoma offers a powerful engine, a comfortable interior, and a range of available features. According to Toyota’s official website, the Tacoma is designed to handle tough terrain and demanding tasks.
9. What Are the Latest Toyota Innovations and Technologies?
Toyota is committed to innovation and constantly introduces new technologies to improve the driving experience. Some of the latest Toyota innovations include advanced safety systems, hybrid technology, and connectivity features.
9.1. Toyota Safety Sense
Toyota Safety Sense is a suite of advanced safety features designed to help prevent accidents and protect drivers and passengers. Features include pre-collision system, lane departure alert, and dynamic radar cruise control. According to Toyota’s official website, Toyota Safety Sense is standard on many new Toyota models.
9.2. Hybrid Technology
Toyota is a leader in hybrid technology, offering a range of hybrid vehicles that combine fuel efficiency with performance. Models like the Toyota Prius and Camry Hybrid offer excellent fuel economy and low emissions. According to a 2021 report by the EPA, Toyota has more hybrid vehicles than any other manufacturer.
9.3. Connectivity Features
Toyota vehicles come equipped with a range of connectivity features, including Apple CarPlay, Android Auto, and Toyota Entune. These features allow drivers to stay connected and entertained on the road. According to Toyota’s official website, Toyota Entune provides access to apps, navigation, and other services.
10. How Can You Schedule a Test Drive or Service Appointment at Miller Toyota?
Scheduling a test drive or service appointment at Miller Toyota is easy and convenient. Customers can visit the dealership’s website or call to schedule an appointment.
10.1. Online Scheduling
Miller Toyota’s website allows customers to schedule test drives and service appointments online. The online scheduling tool is easy to use and allows customers to select their preferred date and time.
10.2. Phone Scheduling
Customers can also schedule appointments by calling Miller Toyota’s service department. The service team is available to answer questions and help customers schedule appointments that fit their needs.
10.3. Visiting the Dealership
Customers are welcome to visit Miller Toyota in person to schedule appointments or browse the dealership’s inventory. The dealership is located at 208 N Maple Grove Rd, Boise, ID 83704, United States.
10.4. Contact Information
For more information or to schedule an appointment, contact Miller Toyota at:
- Address: 208 N Maple Grove Rd, Boise, ID 83704, United States
- Phone: +1 (208) 376-8888
- Website: millertoyota.net
Toyota discontinued the Scion brand in 2016, integrating its popular models into the Toyota lineup. While Scion is no longer active, Toyota dealerships like Miller Toyota continue to provide exceptional service and support to former Scion owners.
If you’re looking for a reliable and stylish vehicle, explore the range of Toyota models available at Miller Toyota in Boise or visit millertoyota.net to learn more about our current offers.
FAQ: Does Toyota Make Scion?
1. Did Toyota stop making Scion?
Yes, Toyota discontinued the Scion brand in 2016, aiming to consolidate its resources and focus on the Toyota brand. The decision came as Toyota’s main models started attracting younger buyers, diminishing the need for a separate youth-focused brand.
2. Why was Scion discontinued by Toyota?
Scion was discontinued due to several factors, including shifting market trends, overlap with Toyota’s models, brand identity confusion, and declining sales performance. As Toyota’s core models became more appealing to younger buyers, the need for a separate brand diminished.
3. What happened to Scion cars after the brand was discontinued?
After Scion was discontinued, several of its models were rebranded and integrated into the Toyota lineup. For example, the Scion FR-S became the Toyota 86, the Scion iM became the Toyota Corolla iM, and the Scion iA became the Toyota Yaris iA.
4. Can I still get my Scion serviced at a Toyota dealership?
Yes, Toyota dealerships are equipped to handle all service and maintenance needs for former Scion models. Trained technicians can perform routine maintenance, repairs, and diagnostics using genuine Toyota parts.
5. Where can I buy parts for my Scion vehicle?
You can purchase genuine Toyota parts for your Scion vehicle at Toyota dealerships like Miller Toyota or through Toyota’s official parts website. These parts are designed to meet Toyota’s strict standards and specifications.
6. Is the Toyota 86 the same as the Scion FR-S?
Yes, the Toyota 86 is essentially the same car as the Scion FR-S. After the discontinuation of the Scion brand, the FR-S was rebranded as the Toyota 86, retaining its sporty handling and rear-wheel-drive configuration.
7. Does Miller Toyota in Boise provide service for Scion vehicles?
Yes, Miller Toyota in Boise provides comprehensive service and maintenance for all Toyota and former Scion vehicles. Their certified technicians are trained to work on these models and use genuine Toyota parts.
8. What are the benefits of buying a Toyota instead of a Scion now?
Toyota offers a wide range of reliable, fuel-efficient, and technologically advanced vehicles. Toyota models also have a strong resale value and are known for their durability, making them a smart investment.
9. How can I schedule a test drive at Miller Toyota?
You can schedule a test drive at Miller Toyota by visiting their website at millertoyota.net or by calling their sales department. They offer a wide selection of new and used Toyota vehicles.
10. What should I do if I have questions about my Scion vehicle?
If you have questions about your Scion vehicle, you can contact Miller Toyota’s service department or visit Toyota’s official website for owner’s manuals, maintenance schedules, and recall information.
