Toyota does have a luxury brand, known as Lexus, which offers a range of high-end vehicles. At millertoyota.net, we understand the importance of offering diverse options to meet every driver’s needs. This extends from our fuel-efficient cars to our SUVs and trucks. For those seeking an elevated driving experience, Lexus delivers luxury, performance, and innovative technology. The brand’s flagship models and exclusive services cater to a discerning clientele, solidifying its position in the premium automotive market.
1. What Luxury Car Brand Does Toyota Own?
Toyota owns the Lexus brand, established in 1989 to compete with luxury automakers like Mercedes-Benz and BMW. Lexus vehicles are known for their refined interiors, advanced technology, and exceptional reliability, appealing to drivers who want a premium driving experience with dependable engineering. The Lexus lineup includes sedans, coupes, SUVs, and hybrids, offering a variety of choices to suit different lifestyles and preferences.
2. What Makes Lexus Toyota’s Luxury Brand?
Lexus Luxury Car
Lexus distinguishes itself as Toyota’s luxury brand through several key attributes:
- Premium Materials and Craftsmanship: Lexus vehicles feature high-quality materials, such as fine leather, genuine wood trim, and meticulously crafted details.
- Advanced Technology: Lexus incorporates cutting-edge technology, including advanced safety systems, infotainment features, and innovative driver-assistance technologies.
- Refined Performance: Lexus models deliver a smooth, quiet, and powerful driving experience, with a focus on comfort and performance.
- Exceptional Customer Service: Lexus dealerships are known for providing personalized and attentive customer service, enhancing the ownership experience.
- Distinctive Design: Lexus vehicles feature a unique design language that sets them apart from mainstream Toyota models, with sleek lines, bold grilles, and elegant proportions.
These elements combine to create a luxury experience that sets Lexus apart from Toyota’s more practical and affordable offerings.
3. What Are the Key Models in the Lexus Lineup?
The Lexus lineup offers a diverse range of luxury vehicles, including:
| Model | Body Style | Description |
|---|---|---|
| Lexus IS | Sedan | A compact luxury sedan known for its sporty handling and stylish design. |
| Lexus ES | Sedan | A mid-size luxury sedan that offers a comfortable ride and a spacious interior. |
| Lexus GS | Sedan | A high-performance mid-size luxury sedan that delivers a balance of power and refinement. |
| Lexus LS | Sedan | The flagship luxury sedan, offering opulent features, advanced technology, and a serene driving experience. |
| Lexus RC | Coupe | A luxury coupe with a sleek design and sporty performance. |
| Lexus LC | Coupe | A high-end luxury coupe that features a stunning design and exhilarating performance. |
| Lexus UX | SUV | A subcompact luxury SUV that offers a stylish design and efficient performance. |
| Lexus NX | SUV | A compact luxury SUV known for its comfortable ride and advanced features. |
| Lexus RX | SUV | A mid-size luxury SUV that provides a spacious interior, smooth ride, and a host of premium features. |
| Lexus GX | SUV | A rugged luxury SUV with off-road capabilities and a spacious interior. |
| Lexus LX | SUV | The flagship luxury SUV, offering exceptional luxury, capability, and a commanding presence. |
| Lexus TX | SUV | A three-row SUV designed for families with seating for up to seven or eight passengers, filling the gap in the Lexus lineup for a larger SUV option. |
| Lexus RZ | Electric SUV | An all-electric SUV that combines Lexus luxury with zero-emission performance. |
This diverse lineup ensures that Lexus offers a luxury vehicle to suit a wide range of needs and preferences.
4. How Does Lexus Compare to Other Luxury Brands?
Lexus holds a strong position in the luxury automotive market, often compared to other leading brands like Mercedes-Benz, BMW, Audi, and Cadillac. Here’s how Lexus typically stacks up:
- Reliability: Lexus consistently ranks high in reliability surveys, often outperforming its European rivals. According to J.D. Power’s 2023 U.S. Vehicle Dependability Study, Lexus ranked among the top brands for long-term reliability.
- Customer Satisfaction: Lexus is known for its exceptional customer service and owner experience, frequently earning high scores in customer satisfaction surveys. The Lexus commitment to customer care extends from the sales process to service and maintenance.
- Technology: Lexus integrates advanced technology features, including safety systems, infotainment, and driver-assistance technologies, keeping pace with its competitors.
- Performance: While Lexus offers some high-performance models, its focus is generally on providing a comfortable and refined driving experience rather than outright sportiness. Brands like BMW and Audi often emphasize performance more aggressively.
- Price: Lexus vehicles are often priced competitively within the luxury segment, offering a strong value proposition compared to some of its more expensive rivals.
Overall, Lexus is a compelling choice for luxury car buyers who prioritize reliability, customer satisfaction, and a refined driving experience.
5. Are There Any Other Ultra-Luxury Brands Considered Above Lexus?
Interestingly, there’s been recent discussion about Toyota potentially positioning the Century brand above Lexus as an ultra-luxury offering. The Toyota Century, particularly the new SUV model and the bespoke GRMN version, has been rumored to target foreign markets as Toyota’s most luxurious brand.
The Century SUV, with its high level of customization, bespoke paintwork, and aeroparts, is priced in the ultra-luxury range, with the GRMN version costing around $220,000 fully equipped. According to an executive at Toyota, the company envisions the Century brand as sitting above Lexus, catering to buyers seeking supreme luxury and exclusivity.
6. What Is the Toyota Century, and Why Is It Considered Ultra-Luxury?
Toyota Century GRMN
The Toyota Century is a prestigious model with a long history in Japan, often used by high-ranking officials and executives. The new Century SUV and the GRMN (Gazoo Racing Meister of Nurburgring) prototype take this luxury to an even higher level. Here’s what makes it ultra-luxury:
- Exclusivity: The Century is produced in limited numbers, enhancing its exclusivity and appeal to discerning buyers.
- Customization: Buyers can fully customize their SUVs with a host of options and upgrades, including bespoke paintwork and aeroparts.
- Advanced Features: The Century includes features like rail-less powered rear slide doors, specially tuned suspension, and a luxurious interior.
- Price Point: With prices ranging from $170,000 to $220,000 for the GRMN version, the Century is positioned in the ultra-luxury segment, competing with brands like Rolls-Royce and Bentley.
These factors combine to make the Toyota Century a standout model that goes beyond traditional luxury offerings.
7. What Are the Unique Features of the Toyota Century GRMN?
The Toyota Century GRMN (Gazoo Racing Meister of Nurburgring) is a bespoke version of the Century SUV, customized by Akio Toyoda himself. Here are some of its unique features:
- Bespoke Paintwork and Aeroparts: The GRMN version features unique exterior styling elements, including custom paint finishes and aerodynamic enhancements.
- Rail-less Powered Rear Slide Door: The rear slide door opens wider than that of a large minivan, providing easy access to the luxurious rear seats.
- Specially Tuned Suspension: The suspension is tuned to provide a flat and stable ride, minimizing body roll even when changing lanes at high speeds.
- Luxurious Interior: The interior is designed for supreme comfort and customization, with high-quality materials and advanced technology.
- Potential “Morizo Edition”: Toyota is considering offering Toyoda’s bespoke Century GRMN as a fully customized ‘complete car’ called the ‘Morizo Edition,’ further enhancing its exclusivity.
These features highlight the GRMN’s unique blend of luxury and performance, setting it apart from other SUVs in the market.
8. Will the Toyota Century Be Available in the United States?
The Toyota Century is expected to be offered in various markets, including the United States. According to a Toyota executive, the new Century SUV will be available in both right- and left-hand-drive versions for Europe, the Middle East, Asia, and the Americas. This global availability means that U.S. customers will have the opportunity to experience the ultra-luxury and customization options of the Century SUV.
9. What Are the Benefits of Choosing a Toyota or Lexus Vehicle?
Choosing a Toyota or Lexus vehicle offers several benefits:
- Reliability: Toyota and Lexus are known for their exceptional reliability, reducing the risk of breakdowns and costly repairs. According to Consumer Reports, Toyota and Lexus consistently rank high in reliability ratings.
- Resale Value: Toyota and Lexus vehicles hold their value well over time, making them a smart investment. Kelley Blue Book consistently recognizes Toyota and Lexus for their strong resale value.
- Fuel Efficiency: Toyota and Lexus offer a range of fuel-efficient models, including hybrids and electric vehicles, helping drivers save money on fuel costs.
- Safety: Toyota and Lexus vehicles are equipped with advanced safety features, providing peace of mind for drivers and passengers. The Insurance Institute for Highway Safety (IIHS) frequently awards top safety ratings to Toyota and Lexus models.
- Innovation: Toyota and Lexus are at the forefront of automotive innovation, with a focus on developing new technologies and improving the driving experience.
These benefits make Toyota and Lexus vehicles a practical and rewarding choice for a wide range of drivers.
10. How Can I Learn More About Toyota and Lexus Vehicles at Miller Toyota?
At millertoyota.net, we offer a comprehensive selection of Toyota and Lexus vehicles to meet your needs. Here’s how you can learn more:
- Visit Our Website: Explore our website to view detailed information about our current inventory, including specifications, photos, and pricing.
- Schedule a Test Drive: Contact us to schedule a test drive and experience the performance and comfort of our vehicles firsthand.
- Contact Our Sales Team: Our knowledgeable sales team is available to answer your questions and provide personalized recommendations based on your needs and preferences.
- Visit Our Dealership: Visit our dealership in Boise to see our vehicles in person and speak with our experts. We are located at 208 N Maple Grove Rd, Boise, ID 83704, United States. You can also call us at +1 (208) 376-8888.
- Explore Financing Options: Learn about our financing options and special offers to make your dream car more affordable.
At millertoyota.net, we are committed to providing exceptional service and helping you find the perfect vehicle to fit your lifestyle. Whether you’re interested in a reliable Toyota or a luxurious Lexus, we have the expertise and inventory to meet your needs.
In summary, while Toyota is renowned for its reliability and value, Lexus stands as its dedicated luxury brand, delivering premium experiences and advanced technology. And with the potential positioning of the Century brand above Lexus, Toyota is expanding its reach into the ultra-luxury market. Explore the world of Toyota and Lexus at millertoyota.net and discover the perfect vehicle for your needs. Visit us today to learn more and experience the difference.
Explore Our Inventory and Schedule a Test Drive Today! Visit millertoyota.net to view our wide selection of Toyota and Lexus vehicles and discover exclusive offers. Contact our sales team at +1 (208) 376-8888 for personalized assistance and to schedule your test drive. Find your dream car at Miller Toyota in Boise, located at 208 N Maple Grove Rd.
