Are Scions Made By Toyota? Yes, Scion was a brand created by Toyota to attract younger buyers with unique vehicles and innovative sales approaches, and while the Scion brand was discontinued in 2016, its legacy lives on within Toyota. Join us as we explore the story behind Scion, its connection to Toyota, and how Miller Toyota in Boise continues to provide exceptional vehicles and services for all drivers, building on the foundation of quality, dependability, and reliability that both brands represent, ensuring a seamless transition for all customers while offering a wide range of Toyota vehicles to meet diverse needs.
1. What Was Scion and Why Was It Created by Toyota?
Scion was a distinctive automotive brand established by Toyota Motor Corporation in 2003 with the primary goal of appealing to a younger demographic, attracting new, young customers to Toyota. According to Toyota Motor North America CEO Jim Lentz, Scion was created as a “laboratory to explore new products and processes.” The brand aimed to develop unique vehicles and innovative sales and marketing strategies that resonated with younger buyers.
Targeting a New Generation
Scion’s mission was to capture the attention of young car buyers who might not have considered Toyota. To achieve this, Scion focused on several key strategies:
- Unique Vehicle Design: Scion models featured distinctive and often polarizing designs that stood out from traditional Toyota vehicles.
- Simplified Purchasing Process: Scion implemented “Pure Pricing,” where dealers set a fixed price, eliminating the need for negotiation.
- Extensive Customization Options: Scion offered a wide array of accessories, allowing buyers to personalize their vehicles to reflect their individual styles.
- Innovative Marketing: Scion utilized grassroots marketing efforts, reaching potential customers through unique events and unconventional advertising.
Success in Attracting Young Buyers
Scion achieved considerable success in its mission. Over its lifespan, Scion sold more than a million cars, with 70% of those purchases made by customers who were new to the Toyota brand. Notably, 50% of Scion buyers were under the age of 35, demonstrating the brand’s effectiveness in reaching its target demographic.
2. How Did Scion Differ From Traditional Toyota Vehicles?
Scion vehicles differed significantly from traditional Toyota models in several key aspects, reflecting the brand’s focus on attracting a younger, more style-conscious demographic.
Design and Styling
Scion models often featured bold, unconventional designs that stood out from the more conservative styling of traditional Toyota vehicles. The Scion xB, with its boxy shape, was a prime example of this design philosophy.
Scion xB captured younger buyer’s attention with its iconic boxy design.
Pricing and Options
Scion adopted a “Pure Pricing” model, where dealers set a fixed price for vehicles, eliminating the need for negotiation. Additionally, Scion offered “Mono-Spec” cars with limited options, typically only transmission and color choices, simplifying the buying process.
Marketing and Sales Approach
Scion employed innovative marketing strategies that targeted younger audiences, including grassroots events, social media campaigns, and collaborations with artists and designers. The brand also emphasized a transparent and straightforward sales process.
Target Demographic
While Toyota aimed to appeal to a broad range of customers, Scion focused specifically on attracting young, urban drivers who were looking for stylish, affordable, and customizable vehicles.
3. Which Scion Models Were Popular and What Made Them Stand Out?
Several Scion models gained popularity for their unique features and appeal to specific segments of the youth market.
Scion xB
The Scion xB, known for its boxy design and spacious interior, was one of the brand’s most iconic models. It appealed to drivers seeking a practical and versatile vehicle with a distinctive style.
Scion tC
The Scion tC sports coupe attracted young buyers with its sleek design, sporty handling, and affordable price point. According to Toyota, the tC consistently attracted the youngest buyer in the automotive industry.
Scion tC’s appeal stems from its affordable price, sporty handling, and sleek design.
Scion FR-S (Later Toyota 86)
The Scion FR-S, a collaboration with Subaru, was a rear-wheel-drive sports car that offered enthusiasts an affordable and engaging driving experience. It quickly became a favorite among car enthusiasts.
Scion iA (Later Toyota Yaris iA/Yaris)
The Scion iA subcompact sedan offered fuel efficiency, practicality, and a range of standard features at an attractive price point.
Scion iM (Later Toyota Corolla iM/Corolla Hatchback)
The Scion iM hatchback provided versatility, sporty styling, and a comfortable ride, making it a popular choice for young urban drivers.
4. When and Why Was the Scion Brand Discontinued?
In February 2016, Toyota announced that it would be discontinuing the Scion brand, with the transition taking effect in August 2016. According to Toyota, the decision was made in response to evolving customer preferences and the increasing overlap between Scion and Toyota vehicles.
Changing Customer Preferences
Toyota noted that younger buyers were increasingly seeking vehicles that combined fun-to-drive characteristics with practicality and reliability, attributes traditionally associated with the Toyota brand.
Integration of Scion Models into Toyota Lineup
As new Toyota vehicles evolved to feature more dynamic styling and handling, the need for a separate brand targeting young buyers diminished. Toyota decided to integrate several Scion models into its existing lineup, rebadging them as Toyota vehicles.
Scion’s Accomplishments
Despite its relatively short lifespan, Scion achieved several notable accomplishments:
- Attracting New Customers: Scion successfully brought in a significant number of new customers to the Toyota brand, many of whom were young and first-time car buyers.
- Experimenting with Innovative Processes: Scion served as a laboratory for new sales and marketing processes, such as “Pure Pricing” and online purchasing options, which were later adopted by other Toyota brands.
- Developing Talented Executives: Scion provided valuable training and experience for Toyota executives, many of whom went on to hold leadership positions within the company.
5. Which Scion Models Were Rebadged as Toyotas?
Following the discontinuation of the Scion brand, several Scion models were rebadged as Toyotas, continuing their production under the Toyota nameplate.
Scion FR-S Became Toyota 86
The Scion FR-S sports car was renamed the Toyota 86, retaining its rear-wheel-drive configuration and sporty driving dynamics.
Scion iA Became Toyota Yaris iA/Yaris
The Scion iA subcompact sedan was initially rebadged as the Toyota Yaris iA and later simply as the Toyota Yaris.
Scion iM Became Toyota Corolla iM/Corolla Hatchback
The Scion iM hatchback was renamed the Toyota Corolla iM and later became the Toyota Corolla Hatchback.
Toyota Corolla Hatchback carries the practicality, sporty styling, and a comfortable ride from the discontinued Scion iM.
6. How Did the Discontinuation of Scion Affect Existing Scion Owners?
The discontinuation of the Scion brand had minimal impact on existing Scion owners. Toyota ensured a smooth transition, providing ongoing support and service through its existing network of Toyota dealerships.
Service and Maintenance
Scion owners were able to continue servicing their vehicles at Toyota dealerships, with no changes to the service and repair process.
Warranty Coverage
All existing Scion warranties remained valid and were honored by Toyota dealerships.
Parts Availability
Toyota ensured the continued availability of parts and accessories for Scion vehicles through its established parts distribution network.
Customer Support
Toyota provided dedicated customer support for Scion owners, addressing any questions or concerns related to the brand transition.
7. What Was “Pure Pricing” and Other Innovative Sales Approaches Used by Scion?
Scion implemented several innovative sales and marketing approaches that were designed to appeal to younger buyers and simplify the car-buying process.
Pure Pricing
“Pure Pricing” was a key element of Scion’s sales strategy. Under this model, dealers set a fixed price for vehicles, eliminating the need for negotiation. This approach aimed to create a more transparent and straightforward buying experience.
Mono-Spec Cars
Scion offered “Mono-Spec” cars with limited options, typically only transmission and color choices. This simplified the ordering process and reduced complexity for buyers.
Personalization Options
Scion provided a wide array of accessories, allowing buyers to personalize their vehicles to reflect their individual styles. This focus on customization appealed to younger drivers who wanted to express their individuality.
Pure Process and Pure Process Plus
Scion introduced “Pure Process,” a transparent financing process, and “Pure Process Plus,” an online system that allowed customers to complete much of the car-purchase process online.
Scion Service Boost
Scion offered “Scion Service Boost,” a pre-paid maintenance plan that provided customers with convenient and affordable vehicle maintenance.
Release Series
Scion utilized “Release Series” vehicles, which featured special features and options, to create excitement and drive sales.
Grassroots Marketing
Scion initially relied on grassroots marketing efforts, reaching potential customers through unique events and unconventional advertising.
8. What Role Did Scion Play in Training Toyota Executives?
Scion served as an important training ground for Toyota executives, providing them with valuable experience in product development, marketing, and sales. Several Scion executives went on to hold leadership positions within Toyota Motor Corporation.
Key Executives Who Gained Experience at Scion
- Jim Lentz: Founding Vice President of Scion, later became CEO of Toyota Motor North America.
- Mark Templin: Former Scion executive, later became Managing Officer of Toyota Motor Corporation and Executive Vice President of Lexus International.
- Jack Hollis: Former Scion executive, currently Group Vice President of Toyota Marketing.
- Doug Murtha: Former Scion executive, currently Group Vice President of Corporate Strategy and Planning at Toyota Motor North America.
- Andrew Gilleland: Current Vice President of Scion.
9. Where Can I Find Toyota Vehicles and Service in Boise, Idaho?
If you’re looking for Toyota vehicles and service in Boise, Idaho, look no further than Miller Toyota. Located at 208 N Maple Grove Rd, Boise, ID 83704, Miller Toyota offers a wide selection of new and used Toyota vehicles, as well as expert service and maintenance.
Extensive Inventory of New and Used Toyota Vehicles
Miller Toyota boasts an extensive inventory of new Toyota models, including the Corolla, Camry, RAV4, Tacoma, and Tundra, as well as a diverse selection of high-quality used vehicles.
Expert Service and Maintenance
Miller Toyota’s service department is staffed by certified technicians who are trained to provide expert service and maintenance for all Toyota vehicles. From routine oil changes to complex repairs, Miller Toyota has you covered.
Genuine Toyota Parts and Accessories
Miller Toyota uses only genuine Toyota parts and accessories, ensuring the highest quality and performance for your vehicle.
Customer-Focused Approach
Miller Toyota is committed to providing exceptional customer service, with a focus on building long-term relationships with its customers.
Contact Information
- Address: 208 N Maple Grove Rd, Boise, ID 83704, United States
- Phone: +1 (208) 376-8888
- Website: millertoyota.net
10. How Does Miller Toyota Continue the Legacy of Scion?
While the Scion brand no longer exists, Miller Toyota continues to uphold its legacy by providing innovative vehicles and services that appeal to a wide range of customers.
Offering a Diverse Range of Toyota Models
Miller Toyota offers a diverse range of Toyota models, including those that were originally sold as Scions, such as the Toyota 86 (formerly Scion FR-S) and the Toyota Corolla Hatchback (formerly Scion iM).
Embracing Innovation and Technology
Miller Toyota embraces innovation and technology, offering vehicles with advanced features and connectivity options that appeal to tech-savvy drivers.
Providing Exceptional Customer Service
Miller Toyota is committed to providing exceptional customer service, ensuring a positive and memorable experience for every customer.
Supporting the Local Community
Miller Toyota is actively involved in supporting the local community, participating in charitable events and initiatives that benefit the residents of Boise and the surrounding areas.
11. How Can I Learn More About Toyota Vehicles Available at Miller Toyota?
Learning more about the Toyota vehicles available at Miller Toyota is easy and convenient.
Visit the Miller Toyota Website
The millertoyota.net website provides detailed information about all new and used Toyota vehicles in stock, including specifications, features, photos, and videos.
Browse the Online Inventory
The online inventory allows you to easily search and filter vehicles based on your preferences, such as model, year, price, and features.
Schedule a Test Drive
You can schedule a test drive online or by calling Miller Toyota to experience your favorite Toyota models firsthand.
Contact a Sales Representative
Miller Toyota’s knowledgeable sales representatives are available to answer your questions and provide personalized recommendations based on your needs and budget.
Visit the Dealership
Visiting the Miller Toyota dealership at 208 N Maple Grove Rd, Boise, ID 83704 allows you to see the vehicles in person and speak with sales representatives.
12. What Financing Options Are Available at Miller Toyota?
Miller Toyota offers a variety of financing options to help you purchase your dream Toyota vehicle.
Competitive Interest Rates
Miller Toyota works with a network of lenders to secure competitive interest rates for its customers.
Flexible Loan Terms
Miller Toyota offers flexible loan terms to fit your budget and financial goals.
Online Credit Application
You can apply for financing online through the Miller Toyota website, saving time and hassle at the dealership.
Leasing Options
Miller Toyota offers leasing options for customers who prefer lower monthly payments and the ability to upgrade to a new vehicle every few years.
Finance Center
Miller Toyota’s finance center is staffed by experienced professionals who can guide you through the financing process and answer any questions you may have.
13. Does Miller Toyota Offer Certified Pre-Owned Toyota Vehicles?
Yes, Miller Toyota offers Certified Pre-Owned (CPO) Toyota vehicles, which provide added peace of mind and value.
Rigorous Inspection Process
CPO Toyota vehicles undergo a rigorous inspection process to ensure they meet Toyota’s high standards for quality and reliability.
Extended Warranty Coverage
CPO Toyota vehicles come with extended warranty coverage, protecting you from unexpected repair costs.
CARFAX Vehicle History Report
CPO Toyota vehicles include a CARFAX Vehicle History Report, providing valuable information about the vehicle’s past.
Roadside Assistance
CPO Toyota vehicles come with roadside assistance, providing you with help in case of a breakdown or other emergency.
Benefits of Buying CPO
Buying a CPO Toyota vehicle offers several benefits, including lower prices than new vehicles, added peace of mind, and extended warranty coverage.
14. How Can I Schedule a Service Appointment at Miller Toyota?
Scheduling a service appointment at Miller Toyota is quick and easy.
Online Scheduling
You can schedule a service appointment online through the Miller Toyota website, selecting your desired date and time.
Phone Scheduling
You can call Miller Toyota’s service department at +1 (208) 376-8888 to schedule an appointment over the phone.
Service Department Hours
Miller Toyota’s service department is open Monday through Friday, with convenient hours to fit your schedule.
Express Service
Miller Toyota offers express service for routine maintenance, such as oil changes and tire rotations, with no appointment necessary.
Service Specials
Miller Toyota offers service specials and coupons, providing you with savings on your vehicle maintenance.
15. What Are the Benefits of Servicing My Toyota at Miller Toyota?
Servicing your Toyota at Miller Toyota offers several benefits.
Certified Technicians
Miller Toyota’s service department is staffed by certified technicians who are trained to work on Toyota vehicles.
Genuine Toyota Parts
Miller Toyota uses only genuine Toyota parts, ensuring the highest quality and performance for your vehicle.
State-of-the-Art Equipment
Miller Toyota’s service department is equipped with state-of-the-art diagnostic and repair equipment.
Convenient Location
Miller Toyota is conveniently located at 208 N Maple Grove Rd, Boise, ID 83704.
Customer Satisfaction
Miller Toyota is committed to providing exceptional customer service, ensuring your satisfaction with every service visit.
16. What Toyota Models Are Known for Their Reliability?
Toyota is renowned for its reliability, and several models consistently rank high in reliability surveys and reports.
Toyota Corolla
The Toyota Corolla is known for its exceptional reliability and longevity, making it a popular choice for drivers seeking a dependable and affordable vehicle.
Toyota Camry
The Toyota Camry is another highly reliable model, offering a comfortable ride, spacious interior, and a reputation for trouble-free operation.
Toyota RAV4
The Toyota RAV4 is a popular compact SUV that is known for its reliability, fuel efficiency, and practicality.
Toyota Tacoma
The Toyota Tacoma is a mid-size pickup truck that is renowned for its off-road capability and long-lasting reliability.
Toyota Tundra
The Toyota Tundra is a full-size pickup truck that is known for its durability, towing capacity, and reliability.
Source of Reliability Information
According to customer satisfaction surveys in Boise, Idaho, in July 2025, Toyota is rated as one of the top reliable car brands.
17. Does Miller Toyota Offer Special Programs for Military Personnel?
Yes, Miller Toyota is proud to offer special programs for military personnel, honoring their service and sacrifice.
Military Rebates
Miller Toyota offers military rebates on new Toyota vehicles, providing significant savings for eligible military members and veterans.
Financing Assistance
Miller Toyota provides financing assistance to military personnel, helping them secure affordable loans and lease options.
Appreciation for Service
Miller Toyota is committed to showing its appreciation for the service and sacrifice of military personnel, offering personalized assistance and support.
Eligibility Requirements
Eligibility requirements for military programs may vary, so it’s best to contact Miller Toyota directly for details.
Supporting the Military Community
Miller Toyota is actively involved in supporting the military community, participating in events and initiatives that benefit military members and their families.
18. How Can I Stay Up-to-Date on the Latest Toyota News and Offers From Miller Toyota?
Staying up-to-date on the latest Toyota news and offers from Miller Toyota is easy.
Sign Up for Email Alerts
You can sign up for email alerts on the Miller Toyota website to receive notifications about new models, special offers, and upcoming events.
Follow Miller Toyota on Social Media
Follow Miller Toyota on social media platforms such as Facebook, Instagram, and Twitter to stay informed about the latest news and promotions.
Check the Miller Toyota Website Regularly
The Miller Toyota website is updated regularly with new information about Toyota vehicles, services, and offers.
Visit the Dealership
Visiting the Miller Toyota dealership allows you to speak with sales representatives and learn about the latest news and promotions firsthand.
Attend Local Events
Attend local events hosted by Miller Toyota to experience the latest Toyota models and meet with dealership staff.
19. What Are the Key Features to Consider When Choosing a Toyota Vehicle?
When choosing a Toyota vehicle, consider the following key features to ensure it meets your needs and preferences.
Reliability
Toyota is known for its reliability, so choose a model with a proven track record of dependability.
Fuel Efficiency
Consider the fuel efficiency of the vehicle, especially if you do a lot of driving.
Safety Features
Prioritize safety features, such as airbags, anti-lock brakes, and electronic stability control.
Technology
Look for models with advanced technology features, such as touchscreen displays, smartphone integration, and driver-assistance systems.
Comfort and Convenience
Choose a vehicle with comfortable seats, a spacious interior, and convenient features such as air conditioning and power windows.
Cargo Space
Consider the cargo space if you need to transport large items or passengers regularly.
Towing Capacity
If you plan to tow trailers or other equipment, choose a vehicle with sufficient towing capacity.
Price
Set a budget and choose a vehicle that fits your financial needs.
20. How Can I Contact Miller Toyota for More Information?
Contacting Miller Toyota for more information is easy.
Phone
Call Miller Toyota at +1 (208) 376-8888 to speak with a sales or service representative.
Website
Visit the Miller Toyota website at millertoyota.net to browse inventory, schedule service, and learn more about the dealership.
Send an email to Miller Toyota through the contact form on the website.
In Person
Visit the Miller Toyota dealership at 208 N Maple Grove Rd, Boise, ID 83704.
Miller Toyota is ready to assist you with all your Toyota needs.
Miller Toyota in Boise is committed to providing exceptional vehicles and services. Explore our wide selection of Toyota models, schedule a service appointment, or contact us today at millertoyota.net to experience the Miller Toyota difference. Discover the perfect Toyota for your needs, from fuel-efficient cars to rugged trucks, and let our friendly team help you find the ideal vehicle with our financing options.
FAQ
1. Are Scions made by Toyota?
Yes, Scion was a brand created by Toyota.
2. Why was Scion created?
Scion was created to attract younger buyers to the Toyota brand.
3. When was the Scion brand discontinued?
The Scion brand was discontinued in August 2016.
4. What happened to Scion models after the brand was discontinued?
Some Scion models were rebadged as Toyotas.
5. Where can I get my Scion serviced?
You can get your Scion serviced at any Toyota dealership.
6. What was “Pure Pricing?”
“Pure Pricing” was a no-haggle pricing strategy used by Scion.
7. Where is Miller Toyota located?
Miller Toyota is located in Boise, Idaho.
8. Does Miller Toyota sell new and used Toyotas?
Yes, Miller Toyota sells both new and used Toyotas.
9. How can I schedule a test drive at Miller Toyota?
You can schedule a test drive on the Miller Toyota website or by calling the dealership.
10. Does Miller Toyota offer financing options?
Yes, Miller Toyota offers a variety of financing options to help you purchase your dream Toyota vehicle.
