The Toyota Tundra has once again been recognized as the Truck of Texas by the Texas Auto Writers Association (TAWA), marking its second time earning this prestigious award. This recognition highlights the Tundra’s robust design, powerful performance, and innovative features that cater to a wide range of truck enthusiasts. Manufactured at Toyota Motor Manufacturing, Texas, Inc. (TMMTX) in San Antonio, the Tundra is more than just a vehicle; it’s a testament to American engineering and Texan pride.
Joe Moses, VP – Vehicle Marketing and Communications, emphasized the Tundra’s significance, stating, “The Tundra is not only an American story, but a Texan story… We are thrilled to see the positive impact the Tundra continues to have on the truck segment and are honored that TAWA recognized the Toyota Tundra as the Truck of Texas for a second time.” This award underscores the Tundra’s continued leadership and appeal in the competitive truck market.
Unmatched Power and Efficiency with i-FORCE Powertrains
The 2024 Toyota Tundra boasts two impressive i-FORCE powertrains, significantly enhancing both performance and efficiency. The standard i-FORCE twin-turbo V6 engine and the available i-FORCE MAX twin-turbo V6 hybrid offer drivers a spectrum of power options. Notably, the hybrid i-FORCE MAX powertrain stands out as the most potent, delivering a remarkable 437 horsepower at 5,200 rpm and a staggering 583 lb.-ft. of torque at a low 2,400 rpm. This powertrain ensures robust performance while also improving fuel economy, a crucial factor for today’s truck owners.
Alt text: Close-up of the powerful Toyota Tundra i-FORCE MAX twin-turbo V6 hybrid engine, showcasing its advanced engineering.
Towing and Off-Road Capabilities
Built on a fully boxed chassis and featuring a multilink rear suspension, the Toyota Tundra is engineered for both heavy-duty work and adventurous off-road excursions. It offers a maximum tow rating of 12,000 pounds and a max payload of 1,940 pounds, making it capable for demanding tasks. For those seeking off-road adventures, the Tundra is equipped with available Multi-Terrain Select (MTS), Crawl Control (CRAWL), and a selectable rear locker. These technologies provide enhanced control and capability in challenging terrains.
Alt text: Toyota Tundra truck effortlessly towing a large trailer, demonstrating its impressive towing capacity and stability.
Advanced Technology and User-Friendly Features
The 2024 Tundra integrates cutting-edge technology to enhance the driving experience. The all-new multimedia system offers intuitive operation through voice activation or a large 14-inch touchscreen. Furthermore, groundbreaking towing technology, utilizing sensors and cameras, simplifies trailer hookup and maneuvering. Straight Path Assist further aids drivers by maintaining a straight line when backing up with a trailer. Interior comforts include an available panoramic moonroof, a refined cabin design, the popular power vertical rear window, and an optional 12.3-inch digital instrument panel, blending luxury with rugged capability.
Alt text: Modern interior of the Toyota Tundra truck featuring a large 14-inch touchscreen display and spacious cabin design.
Texas Auto Writers Association Truck of Texas Award
The Truck of Texas award is determined at the annual Texas Truck Rodeo, where 37 automotive journalists evaluate vehicles across various criteria including interior, exterior, value, performance, and personal appeal. During the rigorous testing at Eagles Canyon Raceway in Decatur, Texas, the Toyota Tundra outperformed its competitors, securing the coveted title.
TAWA President Teia Collier stated, “The Texas Auto Writers Association Truck of Texas award is a prestigious honor, and the 2024 Toyota Tundra has truly earned the title… The Tundra continues to impress, and our members were excited to bestow the honor to this vehicle for a second time.” This accolade from a respected association of automotive journalists reaffirms the Toyota Tundra’s position as a leading truck in the market.
For further details on the award-winning 2024 Toyota Tundra, visit the Toyota Newsroom.
