After over two decades of anticipation, the legendary Toyota Supra made its triumphant return, capturing the hearts of sports car aficionados worldwide. As experts at Miller Toyota, we’re thrilled to delve into the details that matter most to enthusiasts eager to experience this iconic vehicle: the 2020 Toyota GR Supra MSRP. Toyota officially announced the Manufacturer’s Suggested Retail Price, setting the stage for the Supra’s exciting comeback in the US market.
The Base 2020 Toyota GR Supra 3.0 MSRP
For those eager to get behind the wheel of pure sports car exhilaration, the 2020 Toyota GR Supra 3.0 grade started at a compelling MSRP of just $49,990. This price point opened the door to a realm of high-performance driving, powered by a robust 3.0-liter turbocharged inline six-cylinder engine. Delivering 335 horsepower and 365 lb-ft of torque, paired with a swift 8-speed automatic transmission featuring racing-inspired paddle shifters, the base Supra 3.0 was far from basic in its capabilities.
Standard performance features underscored Toyota’s commitment to driving dynamics, including adaptive suspension, an active rear differential, and launch control – all included in the base MSRP. Inside, the 3.0 grade offered a 6.5-inch display with Bluetooth and iPod compatibility, along with comfortable Alcantara seats, providing a blend of performance and essential technology at its MSRP.
Toyota GR Supra Launch Edition MSRP: Exclusivity Comes at a Premium
To commemorate the Supra’s highly anticipated revival, Toyota introduced a special Launch Edition, limited to the first 1,500 units in the U.S. This exclusive version carried a starting MSRP of $55,250, reflecting its unique features and collectible status.
The Supra Launch Edition, based on the premium 3.0 grade, was available in three striking exterior colors: Absolute Zero White, Nocturnal Black, and Renaissance Red 2.0. Each color option was further distinguished by high-contrast red mirror caps and unique 19-inch forged matte black alloy wheels, immediately setting these models apart.
Inside, the Absolute Zero White and Nocturnal Black Launch Editions featured a vibrant red interior, with red leather-wrapped seats, steering wheel grips, and a center console accented with carbon fiber. The Renaissance Red 2.0 Launch Edition offered a more subtle, yet equally sophisticated black leather-trimmed interior, also enhanced with carbon-fiber accents.
Adding to the exclusivity, each of the first 1,500 Supras featured a numbered carbon-fiber badge on the passenger-side dashboard, bearing a graphic of Toyota Motor Corporation President Akio Toyoda’s signature. This unique touch solidified the Launch Edition as a true collector’s item for Supra enthusiasts.
2020 Toyota GR Supra 3.0 Premium MSRP: Elevating the Experience
For those seeking an even more refined and feature-rich experience, the 2020 Supra 3.0 Premium grade presented a step up with an MSRP of $53,990. Building upon the foundation of the base 3.0 grade, the Premium version incorporated a range of upgrades focused on technology and comfort.
The 3.0 Premium boasted an enhanced 8.8-inch wide-format touchscreen display equipped with Navigation, Supra Connect telematics services, wireless Apple CarPlay, and a premium 12-speaker JBL audio system. Wireless phone charging and a color Head-Up Display further enhanced the technological sophistication of this grade. Heated, leather-trimmed seats also elevated the interior comfort, making the 3.0 Premium a compelling option for those desiring a blend of performance and luxury within the Supra lineup and its MSRP range.
Options and Packages: Customizing Your Supra
Beyond the different grades, Toyota offered options to further personalize and enhance the 2020 GR Supra. For both the 3.0 and 3.0 Premium grades, a Driver Assist Package was available for an additional $1,195 MSRP. This package included full-speed adaptive cruise control, blind spot monitor, rear cross traffic alert, parking sonar, and rear collision warning, adding an extra layer of safety and convenience.
For the base 3.0 grade, customers could also opt for Navigation and JBL Audio for an additional $2,460 MSRP, bridging some of the tech features found standard in the Premium grade.
The First 2020 Supra: A Charity Auction with a Unique MSRP
Adding a unique chapter to the Supra’s return, the very first 2020 Supra off the production line, bearing VIN number 20201, was auctioned at the Barrett-Jackson event in Scottsdale, Arizona. This one-of-a-kind Supra, finished in Phantom Matte Gray with exclusive accents and Akio Toyoda’s signature, was sold to the highest bidder, with all proceeds benefiting the American Heart Association and the Bob Woodruff Foundation. While this specific vehicle’s “MSRP” was determined by the auction, it highlighted the immense enthusiasm and charitable spirit surrounding the Supra’s revival.
Conclusion: The 2020 Toyota GR Supra MSRP – Performance Within Reach
The 2020 Toyota GR Supra marked a significant moment for sports car enthusiasts, bringing back an iconic nameplate with impressive performance and a range of options to suit different preferences. With a starting MSRP of under $50,000 for the base 3.0 grade, Toyota made genuine sports car performance accessible to a wider audience. The Launch Edition and 3.0 Premium grades offered further levels of exclusivity and features, each with its own MSRP reflecting its enhanced offerings. As your trusted Toyota experts at Miller Toyota, we believe the 2020 GR Supra delivered exceptional value and driving excitement, living up to the legendary Supra name.
