PLANO, Texas (Jan. 3, 2025) – Toyota Motor North America (TMNA) has announced a robust year-end sales performance for 2024, marking a 3.7 percent increase with a total of 2,332,623 vehicles sold in the U.S. This positive result underscores the continued strength of Toyota Sales and the growing consumer demand for the company’s diverse vehicle lineup.
Toyota Achieves Milestone in Electrified Vehicle Sales
A significant highlight of the 2024 Toyota sales report is the remarkable growth in electrified vehicle sales. Surpassing one million units for the first time, Toyota’s electrified vehicle sales soared by an impressive 53.1 percent, reaching 1,006,461 vehicles. This milestone signifies a major shift in consumer preference towards greener mobility, with electrified models now constituting over 43 percent of Toyota’s total sales volume. Toyota’s commitment to offering the widest range of electrified options in the market, with 30 models currently available across the Toyota and Lexus brands, clearly resonates with American car buyers seeking fuel-efficient and environmentally conscious vehicles. This leadership position is set to expand further, with more electrified models anticipated to arrive in showrooms through 2025.
Jack Hollis, executive vice president and chief operating officer at TMNA, commented on this success, stating, “Our multi-pathway powertrain approach continues to attract customers, meeting their lifestyles and budgets.” He also highlighted the company’s preparations for an exciting 2025, with plans to introduce approximately 24 all-new, refreshed, or special edition Toyota and Lexus vehicles. Furthermore, the commencement of battery production at Toyota’s new $13.9 billion North Carolina facility will be crucial in meeting the increasing future demand for Toyota’s electrified offerings and ensuring continued strong Toyota sales in the electric vehicle sector.
Lexus Division Achieves Record-Breaking Sales Year
The Lexus division also contributed significantly to TMNA’s overall success, celebrating its best-ever full-year sales result in its 35-year history. This achievement underscores the enduring appeal of the Lexus brand and its luxury vehicles within the competitive automotive market. Lexus’s electrified vehicle sales mirrored Toyota’s success, experiencing a substantial 34.4 percent increase, with 123,035 units sold. Electrified models now represent over 35 percent of total Lexus sales volume, demonstrating the brand’s successful integration of hybrid and electric technology into its luxury lineup and contributing to the overall positive Toyota sales figures.
Toyota Brand Maintains Market Leadership
The Toyota brand is projected to maintain its position as the number one retail brand for the 13th consecutive year, and for passenger cars for the same period. This consistent market leadership reflects Toyota’s strong brand reputation, vehicle quality, and customer loyalty. Several Toyota models demonstrated exceptional sales performance throughout 2024. The Camry remained the top-selling passenger car in America for the 23rd consecutive year, while the Tacoma continued its dominance as the number one small pickup for the 20th year. The RAV4 also solidified its position as the best-selling SUV in the U.S. for the 8th consecutive year, with its electrified variants, the RAV4 HEV and RAV4 PHEV, experiencing impressive sales growth of 29.3 percent and 19.3 percent respectively. Other notable model performances included the Corolla Cross, Tundra, Sequoia, and Sienna, all contributing to the overall robust Toyota sales results.
In conclusion, Toyota’s 2024 year-end sales report reflects a year of significant achievement and growth, particularly in the rapidly expanding electrified vehicle market. The surge in Toyota sales, driven by strong demand for both Toyota and Lexus brands, and the continued popularity of key models, positions the company for continued success in 2025 and beyond. Toyota’s strategic focus on a multi-pathway approach to powertrains, combined with substantial investments in U.S. manufacturing and electrification infrastructure, signals a commitment to meeting evolving customer needs and maintaining its leadership in the automotive industry.
