The Toyota RAV4 has long been a favorite in the compact SUV market, known for its reliability, versatility, and safety features. For those considering a RAV4, understanding the pricing is a crucial first step. Good news for prospective buyers: select 2017 Toyota RAV4 gas models became even more appealing thanks to significant price adjustments, making this already popular crossover an even greater value proposition.
Unpacking the 2017 Toyota RAV4 Price Reduction
Toyota announced value-driven price reductions on various 2017 RAV4 gas models, effectively lowering the Manufacturer’s Suggested Retail Price (MSRP) by up to 5.0 percent on select trims. This price adjustment aimed to enhance the RAV4’s market competitiveness and offer customers even more value. Here’s a breakdown of the price reductions across different LE, Limited, SE, and XLE models:
- LE Models: Enjoyed a price decrease of $500 across all configurations.
- Limited Models: Saw a substantial price reduction of $925 on all models.
- SE Models: Benefited from an even more significant price cut of $1,195 on all models.
- XLE Models: Experienced the largest price drop at $1,330 across all models.
It’s important to note that the base MSRP for the RAV4 gas Platinum and all hybrid models remained unchanged during this price adjustment. However, these reductions on other trims opened up attractive entry points into the RAV4 lineup.
To illustrate these changes, here’s a detailed table comparing the previous and new MSRP for the 2017 RAV4 gas models:
| Model # | Grade | Drive | Current 17MY MSRP | New 17MY MSRP | MSRP Chg. ($) | MSRP Chg. (%) |
|---|---|---|---|---|---|---|
| 4430 | LE | FWD | $24,910 | $24,410 | ($500) | -2.0% |
| 4440 | XLE | FWD | $26,830 | $25,500 | ($1,330) | -5.0% |
| 4470 | SE | FWD | $29,985 | $28,790 | ($1,195) | -4.0% |
| 4450 | Limited | FWD | $31,830 | $30,905 | ($925) | -2.9% |
| 4474 | Platinum | FWD | $34,750 | $34,750 | $0 | 0.0% |
| 4432 | LE | AWD | $26,310 | $25,810 | ($500) | -1.9% |
| 4442 | XLE | AWD | $28,230 | $26,900 | ($1,330) | -4.7% |
| 4472 | SE | AWD | $31,385 | $30,190 | ($1,195) | -3.8% |
| 4452 | Limited | AWD | $33,230 | $32,305 | ($925) | -2.8% |
| 4476 | Platinum | AWD | $36,150 | $36,150 | $0 | 0.0% |
This table clearly demonstrates the savings available on various 2017 RAV4 gas models, highlighting the percentages and dollar amounts reduced from the original MSRP.
Further Value Enhancement with Value Packages
Beyond the price reductions, Toyota further amplified the RAV4’s value by introducing new Value Packages for the 2017 model year. These packages bundled popular equipment and features at a discounted rate, making it even more attractive for buyers to equip their RAV4 with desired options without breaking the bank. While specific details of these Value Packages would be available at dealerships, they represented an additional layer of savings and customization for RAV4 customers.
RAV4: A Legacy of Value, Style, and Safety
The Toyota RAV4’s appeal extends beyond just price. With over two decades of history, it has consistently been a leader in the compact sport-utility segment. The 2017 RAV4 continued this tradition, emphasizing not only value and style but also prioritizing safety.
A standout feature of the 2017 RAV4 is its standard Toyota Safety Sense™ P (TSS-P) active safety package. This suite of technologies is a significant selling point, making the RAV4 a leader in its class by offering a pre-collision system with pedestrian detection as standard equipment.
The Toyota Safety Sense P (TSS-P) system includes a range of advanced safety technologies designed to assist the driver and mitigate potential collisions:
- Pre-Collision System with Pedestrian Detection (PCS w/PD): This system provides forward collision warning and Automatic Emergency Braking to help prevent or lessen the impact of frontal collisions, even detecting pedestrians in certain situations.
- Lane Departure Alert with Steering Assist (LDA w/SA): This feature alerts the driver if the vehicle starts to drift out of its lane and can provide gentle steering corrections to help keep the vehicle centered.
- Automatic High Beams (AHB): For enhanced nighttime visibility, AHB automatically switches between high and low beams depending on the presence of other vehicles.
- Dynamic Radar Cruise Control (DRCC): DRCC maintains a preset speed and following distance from the vehicle ahead, automatically adjusting speed to maintain a safe gap.
Important Pricing Considerations
When considering the prices listed, it’s important to remember that the MSRP for the 2017 RAV4 does not include the delivery, processing, and handling (DPH) fee, which was $960 at the time of this announcement. This DPH fee can vary for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST). Therefore, buyers should always confirm the final price with their local Toyota dealer, taking into account any applicable DPH fees and regional variations.
The new, reduced prices for the 2017 RAV4 gas models were effective immediately upon announcement, providing timely savings for interested customers.
Conclusion: Affordable Access to a Top-Rated SUV
The price adjustments on the 2017 Toyota RAV4 gas models, coupled with available Value Packages and standard Toyota Safety Sense™ P, solidified its position as a compelling choice in the compact SUV segment. For those seeking a reliable, safe, and feature-rich vehicle at an accessible price point, exploring the Toyota Rav4 Prices and available trims is a worthwhile endeavor. These price reductions made it easier than ever to experience the value and quality that the RAV4 has consistently delivered for years.
