Toyota RAV4 Price: Exploring the 2013 Model and Trim Options

Toyota Motor Sales unveiled the Manufacturer’s Suggested Retail Prices (MSRP) for the redesigned 2013 RAV4 crossover SUV, highlighting the vehicle’s exceptional value proposition. The 2013 Toyota RAV4 marked a significant step forward, emphasizing balanced performance, enhanced fuel efficiency, substantial cargo space, and a striking new design, all while maintaining an attractive Toyota Rav4 Price point. Arriving at dealerships in early January 2013, this fourth-generation RAV4 represented a reinvention of the original crossover SUV concept.

The 2013 RAV4 showcased a completely new exterior design, projecting a dynamic and agile character. Its progressive silhouette featured a sleek roofline and assertive lines, creating a visually appealing and modern aesthetic. Inside, the RAV4 offered comfortable two-row seating for five passengers, complemented by a premium interior feel with soft-touch materials and driver-focused controls. A notable change from previous generations was the shift from a side-hinged rear door to a more conventional and convenient roof-hinged liftgate, with the spare tire cleverly stored under the cargo floor to maximize space.

Under the hood, every 2013 RAV4 was equipped with a fuel-efficient 2.5-liter four-cylinder engine paired with a new six-speed automatic transmission, ensuring a smooth and responsive driving experience. Furthermore, Toyota incorporated various in-cabin technologies to enhance connectivity and entertainment. Fuel economy saw improvement compared to the previous model year, with front-wheel-drive RAV4 models achieving EPA-estimated ratings of 24 mpg city and 31 mpg highway. All-wheel-drive models were rated at 22 mpg city and 29 mpg highway, making the 2013 RAV4 a practical and efficient choice for daily driving and longer journeys. An Eco mode was also introduced to further optimize fuel consumption. Driving dynamics were enhanced with features like Sport Mode with Dynamic Torque Control AWD, improved suspension, and optimized electric power steering, catering to drivers seeking a more engaging experience.

The 2013 Toyota RAV4 was available in three distinct trim levels: LE, XLE, and Limited, each offered in both front-wheel-drive (FWD) and all-wheel-drive (AWD) configurations. This trim structure allowed buyers to select a RAV4 that best suited their needs and budget, with each grade providing a comprehensive set of standard features and limited options for a simplified purchasing process.

The base LE grade was designed to offer exceptional value, exceeding many competitors in standard equipment. Key standard features on the RAV4 LE included privacy glass, body-colored door handles, 17-inch steel wheels with covers, a color-keyed rear spoiler, and a 6.1-inch display audio system with an integrated backup camera, adding convenience and safety. Optional features for the LE were limited to roof rails and a tonneau cover, keeping the toyota rav4 price for this entry-level trim very accessible. The MSRP for the RAV4 LE started at $23,300 for the FWD model and $24,700 for the AWD version, excluding the delivery, processing, and handling fee.

Stepping up to the XLE grade brought additional comfort and convenience features. The RAV4 XLE included 17-inch alloy wheels, a tilt/slide power moonroof, fog lamps for enhanced visibility, dual-zone automatic climate control for personalized comfort, and premium sport bucket seats with added bolstering for a more supportive driving experience. The sole option for the XLE trim was an upgraded Display Audio system with Navigation and Entune, focusing on popular technology enhancements. The toyota rav4 price for the RAV4 XLE was set at $24,290 for the FWD model and $25,690 for the AWD variant, again before the delivery, processing, and handling fee.

For buyers seeking a more premium experience, the Limited grade offered a range of upscale features as standard. The RAV4 Limited included a height-adjustable power liftgate for ease of access to the cargo area, Premium SofTex seating surfaces for enhanced comfort and durability, an eight-way power-adjustable driver’s seat with memory function, and heated front seats for added comfort in colder climates. Optional upgrades for the Limited trim included Display Audio with Navigation and Entune, a further enhanced Display Audio system with Navigation, Entune, and JBL premium audio, and a Blind Spot Monitor with Rear Cross Traffic Alert for advanced safety. Reflecting its premium features, the toyota rav4 price for the RAV4 Limited started at $27,010 for the FWD model and $28,410 for the AWD model, excluding the delivery, processing, and handling fee.

Across all 2013 RAV4 models, the standard Display Audio system featured a 6.1-inch touchscreen, AM/FM/CD player, Bluetooth® connectivity for hands-free calling and audio streaming, USB and AUX mini-jack ports for device integration, and a six-speaker audio system. The system, along with primary and secondary gauges, incorporated Clear Blue Illumination for a cohesive and modern interior aesthetic. The Display Audio system allowed for control of audio functions, climate settings, navigation (where equipped), and access to the available Entune™ multimedia system. The Navigation and Entune™ system, optional on XLE and Limited trims, also included advanced voice recognition for hands-free operation.

It’s important to note that the listed toyota rav4 price figures are MSRP and do not include a Delivery, Processing, and Handling (DPH) fee of $845. This DPH fee could vary for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST). Prospective buyers should consult with their local Toyota dealer for the most accurate and up-to-date pricing information, including any applicable regional fees and incentives. The 2013 Toyota RAV4 offered a compelling combination of features, fuel efficiency, and value across its trim levels, making it a strong contender in the competitive crossover SUV market, with a toyota rav4 price that appealed to a wide range of customers.

All prices listed below exclude the Delivery, Processing, and Handling (DPH) fee