Toyota is boldly reshaping the full-size sedan segment with the introduction of the all-new 2023 Toyota Crown, and at the pinnacle of this innovative lineup sits the Toyota Crown Platinum. This isn’t just a sedan; it’s a statement. Designed to deliver an intuitive and exhilarating driving experience, the Crown Platinum merges powerful performance and confident handling with unparalleled comfort, all wrapped in a striking, modern design. As the flagship grade, the Platinum model exclusively boasts the revolutionary HYBRID MAX System, Toyota’s most potent performance hybrid powertrain, ensuring drivers not only feel the power but also experience the future of premium sedans.
Unveiling the Toyota Crown Platinum: A New Era of Sedan Excellence
The Toyota Crown Platinum is not merely an upgrade; it represents a complete reimagining of what a sedan can be. Building on the storied legacy of the Crown, which first debuted in 1955 as Toyota’s pioneering mass-produced passenger vehicle, this new generation throws off the shackles of conventional sedan design. The original Crown symbolized innovation and pushing boundaries within Toyota, and the 2023 model continues this tradition, especially in its Platinum guise.
The development team at Toyota embarked on a mission to redefine the Crown for a new era. They aimed to create a vehicle that not only met but exceeded the expectations of modern drivers seeking luxury, performance, and cutting-edge technology. The result is the Toyota Crown Platinum, a vehicle that stands apart with its bold styling, elevated ride height, and two hybrid powertrain choices, with the HYBRID MAX system reserved exclusively for the Platinum grade. This top-tier model is meticulously crafted to offer a sanctuary of comfort and sophistication while delivering a driving experience that is both engaging and refined.
Performance Redefined: The HYBRID MAX Powertrain of the Platinum
At the heart of the Toyota Crown Platinum lies the groundbreaking HYBRID MAX powertrain, Toyota’s all-new performance hybrid system. This exclusive feature sets the Platinum grade apart, delivering a manufacturer-estimated 340 net horsepower. This isn’t just hybrid efficiency; it’s performance hybrid exhilaration.
The HYBRID MAX system pairs a robust 2.4-liter turbocharged engine with a direct shift 6-speed automatic transmission. This combination is engineered to produce powerful torque at low RPM, offering a sporty and responsive driving feel that is truly exhilarating. The rear wheel eAxle further enhances performance, ensuring power is readily available when you need it. Despite its impressive power output, the Toyota Crown Platinum with HYBRID MAX still achieves a manufacturer-estimated 28 MPG combined city/highway fuel economy rating, proving that performance and efficiency can coexist. For those seeking the ultimate blend of power and sophistication in a sedan, the Toyota Crown Platinum with HYBRID MAX is the definitive choice.
Elevated Ride and Handling: Platinum’s Adaptive Variable Suspension and AWD
The Toyota Crown Platinum doesn’t just offer power; it delivers a supremely refined and confident driving experience, thanks in part to its standard Adaptive Variable Suspension (AVS). This advanced system is specifically tuned to complement the high output of the 2.4L Turbo Hybrid Engine and eAxle, providing an optimal balance between handling agility and ride comfort.
Crown’s AVS uses variable oil pressure shock absorbers to automatically control friction within the absorber when cornering. This sophisticated technology adjusts damping force in real-time, reducing pitch at high drive torque and minimizing the impact of uneven road surfaces. A linear solenoid type actuator further minimizes body pitch and roll, ensuring a smooth and stable ride even in dynamic driving situations.
Furthermore, the Toyota Crown Platinum comes equipped with E-Four Advanced All-Wheel Drive (AWD), a system specifically paired with the HYBRID MAX powertrain. This intelligent AWD system delivers power to both front and rear wheels, optimizing traction and control in various driving conditions. The E-Four Advanced system in the Platinum grade is calibrated to enhance the feel of rear-wheel-drive maneuverability while maintaining straight-line stability and comfortable cornering. Drivers of the Toyota Crown Platinum also benefit from a more comprehensive drive mode selection, including SPORT+ mode for enhanced steering response, COMFORT mode for a more supple ride, and CUSTOM mode to personalize system settings to their individual driving preferences.
Bold Design and Premium Features: The Platinum Grade’s Unique Style
The Toyota Crown Platinum makes a bold visual statement, setting itself apart with unique design elements that underscore its premium status. The most striking of these is the Platinum-exclusive bi-tone paint option. This Toyota first features a sophisticated black paint finish that extends dramatically from the hood to the trunk, creating a distinctive and eye-catching aesthetic. This bi-tone option can be paired with Oxygen White, Heavy Metal, Supersonic Red, or the exclusive Bronze Age color, allowing for personalized style that truly stands out.
Complementing the bi-tone paint are the unique 21-inch machined 10-spoke alloy wheels with black accents, standard on the Toyota Crown Platinum. These large diameter wheels not only enhance the vehicle’s powerful stance but also contribute to its elevated ride height, which is nearly four inches taller than the Camry. This unique height provides increased road visibility and easier entry and exit, blending style with practicality.
Inside, the Toyota Crown Platinum offers a sanctuary of premium comfort and advanced technology. The spacious interior is meticulously crafted with attention to detail, creating a comfortable and refined atmosphere. Standard features on the Platinum grade include a panoramic moonroof, adding to the sense of spaciousness and light within the cabin. Leather-trimmed seats, heated and ventilated in the front and heated in the rear, provide exceptional comfort for all passengers.
Interior Comfort and Technology in the Platinum Cabin
Stepping inside the Toyota Crown Platinum is an experience in premium comfort and advanced technology. The cabin is designed to be a sanctuary on the road, minimizing unwanted noise and maximizing passenger enjoyment. Leather-trimmed seats offer a touch of luxury, with 8-way power adjustability for both driver and front passenger, ensuring optimal seating positions. Heated and ventilated front seats and heated rear seats provide personalized comfort in any climate.
The panoramic moonroof, standard on the Platinum, bathes the interior in natural light, enhancing the feeling of spaciousness. Ambient LED lighting adds a sophisticated touch, illuminating the cabin with a soft, inviting glow. Dual-zone climate control ensures personalized temperature settings for both driver and passenger.
Technologically, the Toyota Crown Platinum is at the forefront. The centerpiece is Toyota’s all-new Audio Multimedia system, featuring a 12.3-inch touchscreen. This system offers enhanced connectivity and convenience, including wireless Apple CarPlay® and Android Auto™ compatibility, and over-the-air (OTA) updates. The Platinum grade also boasts a standard audiophile-quality JBL Premium Audio System with 11 speakers, delivering an immersive sound experience. For seamless device integration, the Toyota Crown Platinum offers wireless Qi charging, multiple USB ports, and even a Digital Key for smartphone-as-a-key functionality.
Advanced Safety and Driver Assistance in the Crown Platinum
Safety is paramount in the Toyota Crown Platinum, which comes standard with Toyota Safety Sense 3.0 (TSS 3.0). This comprehensive suite of safety and driver-assistance features includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Lane Tracing Assist, Dynamic Radar Cruise Control, and Road Sign Assist. TSS 3.0 represents Toyota’s commitment to advanced safety technologies designed to protect drivers and passengers.
Exclusively standard on the Toyota Crown Platinum is Toyota’s Advanced Park System. This innovative feature takes the stress out of parking by automatically controlling steering, shifting, acceleration, and braking for hands-free parallel or reverse/forward perpendicular parking. Sensors identify an open parking space, and the system handles the maneuvers, making parking in tight spots effortless. In addition to Advanced Park, the Platinum grade also includes a Bird’s Eye View Camera with Perimeter Scan, providing a panoramic overhead view of the vehicle’s surroundings, further enhancing safety and convenience during maneuvering. Blind Spot Monitor (BSM) and Rear Cross Traffic Alert (RCTA) are also standard, providing added layers of safety and peace of mind.
Conclusion
The Toyota Crown Platinum is more than just a new sedan; it’s a bold reimagining of the category. With its exclusive HYBRID MAX powertrain, Adaptive Variable Suspension, unique styling, and a wealth of premium features and advanced technologies, the Platinum grade stands as the pinnacle of the Crown lineup. It’s a vehicle designed for those who demand the best – those who seek exhilarating performance, luxurious comfort, and cutting-edge innovation in a sedan that truly stands apart. The Toyota Crown Platinum is not just entering a new era; it is defining it.
