The 2023 Toyota Crown emerges as a striking redefinition of the modern sedan, injecting bold styling, premium comfort, and an elevated ride height into Toyota’s flagship sedan lineup. This all-new model year marks a significant departure from traditional sedan conventions, showcasing a fusion of SUV-inspired stance with sleek, sedan aesthetics. With its standard All-Wheel Drive (AWD) across all trims and the innovative choice between two distinct hybrid powertrains, including the groundbreaking Hybrid MAX system, the Toyota Crown 2023 is engineered to capture attention and deliver an exceptional driving experience.
Available in three well-appointed grades – XLE, Limited, and Platinum – the 2023 Toyota Crown offers a compelling blend of efficiency and performance. The spotlight shines on the Platinum grade, introducing Toyota’s first-ever Hybrid MAX powertrain. This performance-oriented hybrid setup combines a robust 2.4-liter turbocharged engine with a rear eAxle, unleashing an impressive 340 horsepower and 400 lb-ft of torque. For drivers prioritizing fuel economy, the XLE and Limited grades feature the highly efficient Toyota Hybrid System, ensuring an EPA-estimated 41 MPG combined city/highway rating.
Built upon Toyota’s robust GA-K platform, the toyota crown 2023 boasts an elevated presence, thanks to standard 19-inch wheels, with the Platinum grade sporting even larger 21-inch wheels – the largest ever fitted to a Toyota sedan. This increased ride height not only contributes to the vehicle’s commanding stance but also enhances driver visibility and eases ingress and egress.
The toyota crown 2023 interior is meticulously crafted to provide a sanctuary of comfort and technology. A spacious cabin adorned with premium materials, available leather seating, and unique color combinations creates an inviting atmosphere. Technological sophistication is seamlessly integrated with a full digital display, intuitive piano key controls, a vertical wireless charging port, and the all-new Toyota Audio Multimedia system anchored by a standard 12.3-inch touchscreen. For audiophiles, an available 11-speaker JBL Premium audio system elevates the auditory experience.
Exterior color options for the 2023 Toyota Crown include sophisticated shades like Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal, and the vibrant Supersonic Red. The Platinum grade offers an exclusive bi-tone paint treatment, pairing a striking black upper section with choices of Oxygen White, Heavy Metal, Supersonic Red, or the unique Bronze Age hue, further amplifying its distinctive style.
Starting at an MSRP of $39,950 for the XLE grade, the toyota crown 2023 provides exceptional value, extending up to $52,350 for the top-of-the-line Platinum grade. Anticipation is building as the toyota crown 2023 is slated to arrive at Toyota dealerships in early 2023, poised to redefine expectations in the sedan segment.
Grade-Specific Highlights: Tailoring the Crown to Your Preferences
The 2023 Toyota Crown lineup is thoughtfully structured across three distinct grades – XLE, Limited, and Platinum – each offering a unique configuration of features and performance to cater to diverse driver needs and preferences. All grades share the common thread of hybrid powertrains and standard All-Wheel Drive, underscoring Toyota’s commitment to efficiency and confident driving dynamics across the range.
The entry-level XLE grade sets a high standard, equipped with the efficient 2.5-liter Toyota Hybrid System and Electronic On-Demand All-Wheel Drive. Drivers can tailor their driving experience with three selectable drive modes, while enjoying the ride on stylish 19-inch alloy wheels. Inside, heated and powered woven fabric front seats provide comfort, and the centerpiece of the technology suite is the all-new Toyota Multimedia System, showcased on a prominent 12.3-inch touchscreen and complemented by a 6-speaker audio system.
Stepping up to the Limited grade elevates the luxury and feature set. Building upon the XLE foundation, the Limited adds multibeam LED headlights for enhanced visibility and a fixed panoramic roof that bathes the cabin in natural light. Leather-trimmed seats, heated and ventilated in the front and heated in the rear, provide a premium touch. The audio experience is significantly enhanced with an 11-speaker JBL Premium audio system. Convenience features such as rain-sensing windshield wipers and Front and Rear Parking Assist with Automatic Braking (PA w/AB) are also included. For those seeking even more, an available Advanced Technology package introduces striking dark metallic 21-inch, 10-spoke alloy wheels, a Panoramic View Monitor for enhanced situational awareness, and a digital key (requiring a Remote Connect subscription) for keyless convenience. Interior color choices for the Limited grade expand to include Black, Black and Chestnut, and Macadamia, allowing for personalization of the cabin ambiance.
At the pinnacle of the toyota crown 2023 lineup is the Platinum grade, representing the zenith of performance and features. It encompasses all the features of the XLE and Limited grades and elevates the driving experience with the powerful Hybrid MAX powertrain and Full-Time Electronic All-Wheel Drive. Adaptive Variable Suspension (AVS) adapts to road conditions for optimal ride comfort and handling, while six selectable drive modes offer a spectrum of driving personalities. Advanced Park simplifies parking maneuvers, and unique 21-inch machined 10-spoke alloy wheels with black accents further distinguish the Platinum’s exterior. The Platinum grade exclusively offers the bi-tone paint option, allowing for a truly personalized and head-turning aesthetic.
Across all toyota crown 2023 grades, Toyota’s commitment to cutting-edge technology is evident with the inclusion of the new Audio Multimedia System and the comprehensive Toyota Safety Sense 3.0 suite of safety and driver-assistance features as standard equipment.
Hybrid Revolution: Two Paths to Electrified Performance
Toyota’s pioneering role in hybrid technology is further solidified with the 2023 Toyota Crown, which introduces a dual-hybrid powertrain strategy, offering two distinct systems tailored to different driving priorities. This approach expands Toyota’s electrified vehicle portfolio to an impressive 16 models, reinforcing its leadership in sustainable mobility.
The Hybrid MAX System, debuting in the toyota crown 2023, marks a performance-oriented evolution in Toyota’s hybrid technology. Engineered for exhilarating acceleration and responsive power delivery, the Hybrid MAX achieves a 0-60 mph sprint in a brisk 5.7 seconds, while maintaining a respectable EPA-estimated 30 MPG combined fuel economy rating. This system is exclusive to the Platinum grade, catering to drivers who prioritize dynamic performance alongside efficiency.
At the heart of the Hybrid MAX system is a 2.4-liter inline 4-cylinder turbocharged engine, meticulously tuned to deliver peak torque in the 2000-3000 RPM range. This engine is synergistically paired with a front electric motor to maximize torque output. A rear-wheel eAxle, incorporating a high-output water-cooled electric motor, complements the system, directly transmitting power to all four wheels. This configuration ensures a thrilling throttle response and linear acceleration throughout the power band, making the toyota crown 2023 Platinum a true performance sedan with a hybrid heart.
For the XLE and Limited grades, the toyota crown 2023 employs the fourth-generation Toyota Hybrid System, a proven and highly efficient powertrain. This system combines a high-efficiency 2.5-liter DOHC four-cylinder engine with two electric motors in a compact and refined package. The gasoline engine incorporates Variable Valve Timing-intelligent by Electric motor (VVT-iE) on the intake camshaft and VVT-i on the exhaust camshaft, optimizing valve timing for both fuel efficiency and power output. This system prioritizes fuel economy, achieving an EPA-estimated 41 MPG combined city/highway rating, making the XLE and Limited grades ideal for drivers seeking maximum efficiency without compromising on driving pleasure.
Transmission choices in the toyota crown 2023 are tailored to each hybrid system. The Platinum grade, with its Hybrid MAX powertrain, features a direct shift six-speed automatic transmission. In contrast, the XLE and Limited grades, equipped with the Toyota Hybrid System, utilize an electronically controlled Continuously Variable Transmission (eCVT).
The Platinum grade’s direct-shift six-speed transmission is engineered for responsive acceleration, leveraging Toyota’s new Hydraulic multi plate wet start clutch. This transmission, in conjunction with the Hybrid MAX system’s motor generator, minimizes shift drop across the power band, ensuring smooth and powerful acceleration. For engaging driving, drivers can engage a fixed gear mode and utilize paddle shifters for manual gear selection.
The eCVT in the XLE and Limited grades prioritizes smooth and efficient operation. It provides seamless gear changes and, when paired with the THS front and rear hybrid transaxle, contributes to the toyota crown 2023‘s exceptional fuel economy and quiet operation. Optimized gear ratios and a deceleration mechanism further enhance fuel efficiency by reducing gear engagement loss.
Driving mode selection further allows drivers to customize the toyota crown 2023‘s performance characteristics. THS-equipped models (XLE and Limited) offer NORMAL, ECO, and SPORT modes. SPORT mode sharpens throttle response for a more dynamic feel, ECO mode optimizes fuel efficiency, and NORMAL mode provides a balanced everyday driving experience. An EV mode allows for short-distance electric-only driving at low speeds. The Platinum grade expands drive mode selection to include SPORT+, COMFORT, and CUSTOM modes, in addition to NORMAL, ECO, and SPORT. SPORT+ mode emphasizes steering response and cornering stability, COMFORT mode prioritizes ride smoothness, and CUSTOM mode allows drivers to individually adjust system settings to create a personalized driving profile.
Intelligent All-Wheel Drive: Confidence in All Conditions
Standard All-Wheel Drive (AWD) across all toyota crown 2023 grades underscores Toyota’s commitment to providing confident handling and enhanced traction in diverse driving conditions. The toyota crown 2023 employs two distinct AWD systems, each optimized for its respective hybrid powertrain: Electronic On-Demand AWD for XLE and Limited grades, and Full-Time Electronic AWD for the Platinum grade.
Electronic On-Demand AWD, standard on the XLE and Limited grades, is a highly efficient system designed to provide traction when needed without compromising fuel economy. Unlike traditional mechanical AWD systems, it utilizes a separate rear-mounted electric motor to power the rear wheels, eliminating the need for a heavy transfer case and driveshaft. This system precisely controls front and rear wheel drive force distribution, ranging from 100:0 to 20:80, optimizing traction in slippery conditions while maximizing fuel efficiency in normal driving.
The Platinum grade’s Full-Time Electronic AWD, paired with the high-performance Hybrid MAX powertrain, delivers continuous power to both front and rear wheels via a front-mounted hybrid motor and a rear-mounted eAxle electric motor. This system works in concert with the direct shift six-speed automatic transmission to provide stable AWD performance and satisfying acceleration. Full-Time Electronic AWD dynamically adjusts front- and rear-wheel power split between 70:30 and 20:80, depending on driving conditions, enhancing rear-wheel drive maneuverability, straight-line stability, and responsive acceleration.
Agile Handling and Supreme Stability: A Refined Driving Experience
While the toyota crown 2023 boasts a distinctive elevated height, Toyota engineers prioritized delivering confident handling and exceptional ride comfort. Extensive engineering efforts focused on structural rigidity, suspension refinement, and advanced control systems to achieve a balanced and engaging driving experience.
The toyota crown 2023‘s foundation is built upon lightweight, high-strength materials and advanced construction techniques. A ring frame structure, coupled with a combination of plate spot and laser welds on the body, and the strategic use of structural adhesive, contribute to exceptional rigidity. The steering gearbox is directly mounted to the suspension member, enhancing steering feel and minimizing steering corrections. Aerodynamic underbody panels with a “stepped” texture manage airflow beneath the car, generating downforce for enhanced stability at higher speeds.
The suspension system is meticulously tuned to provide both responsive handling and a smooth ride. The toyota crown 2023 features a MacPherson-type strut front suspension and a newly developed multilink rear suspension. Swing valve shock absorbers are standard on the Limited and XLE grades, while the Platinum grade is equipped with Adaptive Variable Suspension (AVS). Both suspension options are engineered to minimize head movement and provide a composed ride.
The Platinum grade’s AVS is specifically tuned to complement the high output of the 2.4-liter Turbo Hybrid Engine and eAxle. AVS utilizes variable oil pressure shock absorbers that automatically adjust damping force based on driving conditions and driver inputs. This system enhances cornering performance, reduces pitch under hard acceleration, and minimizes the impact of uneven road surfaces. A linear solenoid type actuator further minimizes body pitch and roll. AVS settings are also integrated with the drive mode selector, with damping force adjusting automatically in NORMAL, ECO, SPORT, SPORT+, COMFORT, and CUSTOM modes, balancing steering response, stability control, and ride comfort.
Vibration reduction was a key focus in the toyota crown 2023‘s development. Suspension tuning was optimized to minimize vibration through the use of soft suspension bushings and a dynamic damper on the front suspension. Polyurethane-coated coil springs in the front further enhance ride smoothness. High-damping structural adhesive on the body and reinforced seat mounting points reduce road-induced vibrations transmitted to the cabin.
Handling agility is further enhanced by an electronically controlled brake system featuring Active Cornering Assist (ACA). ACA selectively applies braking force to the inside front wheel during cornering, reducing understeer and enhancing turn-in response. This system operates seamlessly, providing enhanced agility without intrusive intervention.
First-Class Cabin: A Sanctuary of Comfort and Technology
The 2023 Toyota Crown interior is designed to provide a first-class experience, prioritizing passenger comfort, convenience, and technological integration. Standard 8-way power-adjustable driver and front passenger seats offer personalized comfort, with driver seat lumbar support. Rear seats are designed with ample cushioning and bolstering for enhanced passenger enjoyment.
Heated front seats are standard across all toyota crown 2023 grades, with three levels of adjustability. Limited and Platinum grades further elevate comfort with standard ventilated front seats and heated rear seats. Seating surfaces are trimmed in Softex and black woven fabric on the XLE grade, while leather seats are standard on the Limited and Platinum grades, offering a choice of premium materials and aesthetics.
Dual-zone automatic climate control is standard on all grades, operated via a sleek, illuminated control panel integrated into the dashboard, alongside other frequently used functions. All toyota crown 2023 models feature a 12.3-inch color Multi-Information Display (MID). Drivers can customize the display to show various information, including a Hybrid System Indicator that promotes eco-driving habits by displaying system output and regeneration status.
Platinum and Limited grades feature a standard fixed panoramic moonroof, enhancing the cabin’s sense of spaciousness and light. In-cabin LED lighting adds a premium ambiance, illuminating overhead areas, front and rear footwells, cup holders, USB ports, and door handle accents.
The toyota crown 2023 is equipped with a comprehensive suite of charging and connectivity features. A vertical wireless Qi charger is standard on the driver’s side, maximizing space efficiency. A USB-Type A port and a 12V charging port are located inside the console. Dual USB-Type C ports are provided for the front passenger, positioned for easy access. Rear seat passengers also benefit from two standard USB-Type C ports.
For enhanced visibility, the Platinum grade includes a standard Panoramic View Monitor, providing a 360-degree overhead view of the vehicle’s surroundings. This feature is available as part of the Advanced Tech Package on the Limited grade. A standard backup camera with projected path and dynamic gridlines aids in parking and maneuvering. Limited and Platinum grades feature a Smart Key System that operates on all four doors for added convenience.
A Quiet Sanctuary: Refined Noise Isolation
Creating a serene and quiet cabin environment was a paramount objective in the development of the 2023 Toyota Crown. Toyota engineers focused on minimizing unwanted noise intrusion to create a relaxing and premium atmosphere conducive to conversation and enjoying music.
The high-strength TNGA-K platform serves as the first line of defense against noise and vibration. Suspension tuning is optimized to minimize road surface disturbances, and tire noise is mitigated through strategically placed insulation and tire/wheel construction. Extensive analysis of noise transmission paths led to the implementation of sound-absorbing materials in door frames, window openings, and wiring harnesses. Adhesive bonding between the inner rocker and bulkhead further reduces noise transmission.
Acoustic glass is used as a sound-blocking barrier in the toyota crown 2023 cabin. Insulation and body sealing materials are strategically placed throughout the structure, including between the engine bay and cabin, under the carpeting, and above the headliner. These materials and their placement are optimized to minimize noise frequencies that typically interfere with conversation, creating a truly tranquil cabin environment.
Next-Generation Toyota Audio Multimedia: Connected and Intuitive
All toyota crown 2023 models feature Toyota’s all-new, North American-developed Audio Multimedia system. Anchored by a prominent 12.3-inch touchscreen, this system offers an enhanced user experience with intuitive touch and voice activation. Over-the-Air (OTA) update capability ensures the system remains current with the latest features and improvements.
Intelligent Assistant, accessible through Drive Connect (subscription required), enables voice-activated commands via the wake phrase “Hey Toyota”. Drivers can use natural language commands to search for directions, find Points of Interest (POI), adjust audio settings, control cabin temperature, and more.
The cloud-based native navigation system, also part of Drive Connect, provides real-time Over-the-Air updates for mapping and POI data. Google POI data integration ensures up-to-date search functionality.
The XLE grade features a 6-speaker audio system, while Limited and Platinum grades boast a standard audiophile-grade JBL Premium Audio System with 11 speakers, including a rear subwoofer, powered by an 8-channel amplifier. This JBL system is acoustically tuned specifically for the toyota crown 2023 cabin to deliver optimal sound quality.
Toyota Audio Multimedia supports simultaneous dual Bluetooth phone connectivity, wireless Apple CarPlay® and Android Auto™ compatibility. A Wi-Fi Connect subscription (4G connectivity for up to five devices) is available. Integrated Streaming enables linking Apple Music® and Amazon Music subscriptions for in-vehicle control, complementing HD Radio, USB data, and SiriusXM® Platinum Plan (3-month trial).
Connected Services extend the toyota crown 2023‘s capabilities. Safety Connect (up to 10-year trial) includes Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator, and Collision Assistance. Service Connect (up to 10-year trial) provides Vehicle Health Reports, Maintenance Alerts, and reminders.
Remote Connect subscription unlocks Digital Key functionality (standard on Platinum, available on Limited with Advanced Technology package). Digital Key allows smartphone-based vehicle access, enabling door and trunk unlocking and vehicle starting via the Toyota app. Key sharing with friends and family is also supported.
Advanced Parking, Comprehensive Safety, and Smart Technology
The 2023 Toyota Crown Platinum grade features standard Advanced Park System, simplifying parking maneuvers. Sensors identify suitable parking spaces, and the system autonomously controls steering, shifting, acceleration, and braking for hands-free parallel or perpendicular parking.
All toyota crown 2023 grades come standard with Toyota Safety Sense 3.0 (TSS 3.0), a suite of enhanced safety and driver-assistance features. Improvements in system sensors enhance detection capabilities, enabling the Pre-Collision System with Pedestrian Detection to now detect motorcyclists and guardrails in certain conditions. Intersection support is enhanced with the system designed to detect forward or laterally approaching vehicles when turning or approaching an intersection, providing alerts and automatic braking if necessary.
Full-Speed Range Dynamic Radar Cruise Control (DRCC) is standard. Lane Departure Alert with Steering Assist and Lane Tracing Assist benefit from improved lane recognition. Lane Departure Alert with Steering Assist provides alerts and steering assistance if lane departure is detected without turn signal activation. Lane Tracing Assist, when DRCC is engaged, helps keep the vehicle centered in its lane.
Automatic High Beams automatically switch between high and low beams based on preceding and oncoming vehicles. Road Sign Assist uses a forward-facing camera to recognize and display road sign information on the MID. Proactive Driving Assist, new to TSS 3.0, provides gentle braking and/or steering support for tasks such as maintaining distance from preceding vehicles, pedestrians, or cyclists.
Additional standard safety features include Blind Spot Monitor (BSM) and Rear Cross Traffic Alert (RCTA). BSM alerts drivers to vehicles in adjacent lanes, while RCTA warns of approaching vehicles when backing up. Rear Seat Reminder is also standard, prompting drivers to check the rear seats upon vehicle shutoff if a rear door was opened prior to driving.
Toyota Limited Warranty and ToyotaCare
The 2023 Toyota Crown is backed by Toyota’s comprehensive 36-month/36,000-mile basic new-vehicle warranty, covering components beyond normal wear and maintenance. Powertrain components are covered for 60 months/60,000 miles, and corrosion perforation is covered for 60 months with no mileage limitation. Hybrid-related components are warranted for 8 years/100,000 miles, and the hybrid battery is covered for 10 years/150,000 miles, transferable across ownership.
ToyotaCare, a complimentary maintenance plan, is available for the 2023 Toyota Crown, covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first.
The 2023 Toyota Crown represents a bold step forward for Toyota sedans, reimagining the segment with its striking design, advanced hybrid powertrains, and premium features. It is poised to capture the attention of drivers seeking a distinctive and sophisticated sedan experience.
