Toyota is redefining the full-size sedan with the bold and innovative 2023 Toyota Crown. This completely reimagined vehicle isn’t just a car; it’s an experience, blending striking design with premium comfort, and offering a choice of powerful and efficient hybrid powertrains. Built for those who demand a sophisticated ride and intuitive driving dynamics, the Toyota Crown makes a statement with its elevated ride height, confident handling, and a host of cutting-edge features. As the first Toyota sedan to offer the revolutionary HYBRID MAX System, the Crown delivers performance that will excite drivers while maintaining Toyota’s renowned commitment to efficiency and reliability.
Toyota Crown Grades: XLE, Limited, and Platinum – Something for Everyone
The 2023 Toyota Crown is available in three distinct grades, each offering a unique blend of features and technology to cater to different preferences. From the well-equipped XLE to the luxurious Limited and the performance-oriented Platinum, there’s a Toyota Crown designed to match your individual needs and desires.
Toyota Crown XLE: The Entry to Premium
The Toyota Crown XLE serves as the foundation of the lineup, providing a comprehensive suite of standard features that elevate it beyond the ordinary sedan. Equipped with the efficient 2.5-liter Toyota Hybrid System (THS) and Electronic On-Demand All-Wheel Drive (AWD), the XLE delivers a smooth and confident driving experience in various conditions. 19-inch alloy wheels enhance its bold stance, while heated and powered woven fabric front seats offer exceptional comfort. At the heart of the interior is Toyota’s all-new Audio Multimedia System, showcased on a 12.3-inch touchscreen, providing seamless connectivity and entertainment through 6 speakers. The XLE is available in a range of sophisticated exterior colors, including Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal, and Supersonic Red, all complemented by a refined black interior. For drivers seeking a balance of efficiency, technology, and premium features, the Toyota Crown XLE is an excellent starting point.
Toyota Crown Limited: Elevated Luxury and Technology
Stepping up to the Toyota Crown Limited brings an added layer of luxury and advanced technology. Building upon the XLE’s features, the Limited distinguishes itself with multibeam LED headlights for enhanced visibility and a fixed panoramic roof, opening up the cabin to natural light. Inside, leather seats, heated and ventilated in the front and heated in the rear, provide superior comfort for all occupants. Audiophiles will appreciate the 11-speaker JBL audio system, creating an immersive sound experience. Practical features like rain-sensing windshield wipers and intelligent clearance sonar with rear cross-traffic braking add convenience and safety. For those seeking even more, the available Advanced Technology package for the Limited grade includes striking dark metallic 21-inch, 10-spoke alloy wheels, a bird’s-eye view camera for enhanced maneuverability, and a digital key with Remote Connect subscription for ultimate convenience. Interior color choices expand to include black, black and chestnut, and macadamia, allowing for personalization of the luxurious cabin. The Toyota Crown Limited is the perfect choice for those who desire premium features and advanced technology in their sedan.
Toyota Crown Platinum: Performance Hybrid and Ultimate Refinement
At the pinnacle of the Toyota Crown lineup sits the Platinum grade, representing the ultimate expression of performance, luxury, and innovation. Exclusively powered by the groundbreaking HYBRID MAX powertrain, the Platinum delivers an exhilarating 340 horsepower, combining a 2.4-liter turbocharged engine with a rear eAxle for dynamic performance. Adaptive Variable Suspension (AVS) further enhances the ride, providing exceptional comfort and handling. The Platinum boasts unique 21-inch machined 10-spoke alloy wheels with black accents, adding to its distinctive presence. Drivers can fine-tune their driving experience with six selectable drive modes, including SPORT+ and COMFORT, in addition to NORMAL, ECO, and SPORT. Advanced Park assists with hands-free parking maneuvers. The Platinum grade also introduces a Toyota first: bi-tone paint options, with black paint extending from the hood to the trunk, paired with Oxygen White, Heavy Metal, Supersonic Red, or the exclusive Bronze Age color. The interior mirrors the Limited’s luxury, offering the same premium materials and technology. For drivers who demand the very best in performance, technology, and distinctive style, the Toyota Crown Platinum stands alone as the ultimate premium sedan.
Front three quarter view of a 2023 Toyota Crown Limited in Oxygen White, showcasing its bold front grille and sleek lines.
Hybrid Powertrain Innovation: HYBRID MAX and Toyota Hybrid System
The 2023 Toyota Crown breaks new ground in hybrid technology, offering not one, but two advanced hybrid powertrains. The choice between the HYBRID MAX and the Toyota Hybrid System allows drivers to prioritize either exhilarating performance or exceptional fuel economy, both while benefiting from Toyota’s proven hybrid expertise.
HYBRID MAX: Performance Redefined
Exclusive to the Toyota Crown Platinum, the HYBRID MAX system represents a new era of performance hybrids. This groundbreaking powertrain combines a 2.4-liter turbocharged inline-4 engine with a front electric motor and a rear wheel eAxle, resulting in a combined output of 340 horsepower. Engineered for responsiveness, HYBRID MAX delivers peak torque at low RPMs, providing exhilarating acceleration and a sporty driving feel. The direct shift 6-speed automatic transmission ensures smooth and engaging gear changes, while still achieving an impressive manufacturer-estimated 28 MPG combined fuel economy. HYBRID MAX is for drivers who crave power and excitement without compromising on efficiency, marking a new chapter in Toyota’s hybrid leadership.
Toyota Hybrid System (THS): Efficiency and Refinement
The Toyota Crown XLE and Limited grades are equipped with the fourth-generation Toyota Hybrid System (THS), a proven and highly efficient hybrid powertrain. This system pairs a newly developed, high-output bipolar nickel-metal hydride battery with a 2.5-liter DOHC four-cylinder engine and two electric motors. THS prioritizes fuel economy, achieving a manufacturer-estimated 38 MPG combined rating, while still providing ample power for daily driving. The system offers selectable NORMAL, ECO, and SPORT driving modes, allowing drivers to tailor the Crown’s performance to their preferences. ECO mode maximizes fuel efficiency, while SPORT mode sharpens throttle response for a more engaging drive. For everyday driving, NORMAL mode provides the ideal balance of efficiency and performance. THS ensures the Toyota Crown remains a leader in fuel-efficient sedans, delivering Toyota’s signature hybrid refinement and reliability.
Elevated Design and a Smooth, Confident Ride
Built on Toyota’s GA-K platform, the 2023 Toyota Crown boasts a newly developed chassis and a raised overall height, setting it apart from traditional sedans. Nearly four inches taller than the Camry, the Crown offers enhanced road visibility and easier entry and exit. Its unique silhouette and sculpted body lines create a fresh and modern aesthetic, while the TNGA-K platform provides a solid foundation for both comfort and handling.
Striking Design and Elevated Stance
The Toyota Crown’s design is a bold departure from conventional sedans. Its raised ride height and large-diameter wheels contribute to a powerful and distinctive stance. The flowing silhouette and sculpted body panels create a sense of motion and sophistication. The Platinum grade further enhances the visual appeal with available bi-tone paint options and unique 21-inch wheels, making a truly unforgettable statement. The design is not just about aesthetics; it also contributes to the Crown’s functionality, providing enhanced visibility and ease of access.
Ride Comfort and Handling Agility
The TNGA-K platform and meticulously tuned suspension system deliver a refined balance of ride comfort and handling agility. The front strut and rear multi-link suspension are engineered to provide a supple and quiet ride, absorbing road imperfections while maintaining confident handling. The Platinum grade’s Adaptive Variable Suspension (AVS) further elevates the ride quality, automatically adjusting damping force based on driving conditions, minimizing body roll and enhancing comfort. Active Cornering Assist (ACA) engages the stability control to reduce understeer during cornering, providing enhanced agility and driver confidence. Whether cruising on the highway or navigating city streets, the Toyota Crown delivers a smooth, composed, and enjoyable driving experience.
Side view of a 2023 Toyota Crown Platinum showcasing its unique bi-tone paint and 21-inch wheels.
First-Class Cabin: Comfort, Technology, and Refinement Inside
The interior of the 2023 Toyota Crown is designed to be a sanctuary on the road, offering exemplary comfort, advanced technology, and premium materials. From the supportive seats to the intuitive multimedia system and the quiet cabin, every detail is crafted to enhance the driving and passenger experience.
Premium Comfort and Seating
The Toyota Crown prioritizes passenger comfort with standard 8-way power-adjustable driver and front passenger seats. Heated front seats are standard on all grades, with Limited and Platinum adding ventilation to the front and heat to the rear seats. The seats are upholstered in stylish and comfortable materials, with Softex and woven fabric on the XLE and leather on the Limited and Platinum. Dual-zone climate control ensures personalized comfort for both driver and passenger. The Platinum and Limited grades feature a panoramic moonroof, bringing natural light into the spacious cabin.
Next-Generation Technology at Your Fingertips
At the heart of the Crown’s technology is Toyota’s all-new Audio Multimedia system, featuring a standard 12.3-inch touchscreen. This system offers enhanced connectivity, including wireless Apple CarPlay® and Android Auto™, and over-the-air updates. The Intelligent Assistant, accessible through Drive Connect, allows for voice commands to control navigation, audio, climate, and more. A 12.3-inch color Multi-Information Display (MID) provides customizable driver information. The Limited and Platinum grades upgrade to a JBL Premium Audio System with 11 speakers for an audiophile-quality sound experience. Wireless Qi charging, multiple USB ports, and available Digital Key ensure devices stay connected and charged.
Side profile of a 2023 Toyota Crown Limited, highlighting its sleek roofline and elegant proportions.
A Quiet Sanctuary
Toyota engineers have prioritized cabin quietness in the Crown, creating a serene and refined atmosphere. The high-strength TNGA-K platform, acoustic glass, and extensive sound insulation minimize noise intrusion, allowing for easy conversation and enhanced enjoyment of music. Sound-absorbing materials are strategically placed throughout the vehicle to block out engine, road, and wind noise, creating a truly tranquil driving environment.
Interior view of a 2023 Toyota Crown Platinum, showcasing the spacious cabin, leather seats, and panoramic moonroof.
Toyota Crown: A Legacy of Innovation
The Toyota Crown’s heritage dates back to 1955, when it debuted as the “Toyopet Crown,” Toyota’s first mass-produced passenger vehicle. From its inception, the Crown has symbolized innovation and pushing boundaries within Toyota. It was also the first Japanese car sold in the United States in 1958, establishing Toyota’s global presence. Across fifteen generations, the Crown has consistently led the way with cutting-edge technology and engineering. The 2023 Toyota Crown continues this legacy, reimagining the sedan for a new era while staying true to its core values of innovation, quality, and forward-thinking design.
Advanced Safety and Peace of Mind
The 2023 Toyota Crown comes standard with Toyota Safety Sense 3.0 (TSS 3.0), a suite of advanced safety and driver-assistance features. This includes Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Lane Tracing Assist, Dynamic Radar Cruise Control, Automatic High Beams, and Road Sign Assist. Blind Spot Monitor (BSM) and Rear Cross Traffic Alert (RCTA) are also standard. The Platinum grade adds Advanced Park for hands-free parking. Toyota Safety Connect provides emergency assistance and stolen vehicle services. With its comprehensive suite of safety features and Toyota’s legendary reputation for reliability, the Crown offers drivers and passengers peace of mind on every journey.
Close-up of the 2023 Toyota Crown Platinum’s digital instrument cluster displaying eco-driving information.
Experience the Reimagined Sedan: The 2023 Toyota Crown
The 2023 Toyota Crown is more than just a new sedan; it’s a bold statement, a reimagining of what a premium sedan can be. With its striking design, choice of advanced hybrid powertrains, luxurious interior, and cutting-edge technology, the Crown is poised to redefine the segment. Visit your local Toyota dealer to experience the all-new 2023 Toyota Crown and discover the future of the premium sedan.
