Toyota established an internal company dedicated to developing compact cars for emerging markets. This “Emerging-market Compact Car Company” prioritizes affordability and quality, leveraging Daihatsu’s expertise in this area. The goal is to develop competitive vehicles tailored to the specific needs of these markets.
Streamlined Development Process for Toyota Compact Cars
The Emerging-market Compact Car Company breaks away from traditional practices to streamline development. Three divisions comprise the company: Product & Business Planning, Product Planning, and Quality Planning. Toyota Daihatsu Engineering and Manufacturing Co., Ltd. (TDEM), formerly Toyota Motor Asia Pacific Engineering and Manufacturing, operates under the new company, supporting production.
Collaborative Approach to Design and Engineering
Leadership and Organizational Structure
Daihatsu President Masanori Mitsui serves as chairman of the new company, while Toyota Managing Officer Shinya Kotera is president. This leadership structure reflects the collaborative nature of the venture and the central role of Daihatsu’s compact car expertise. This joint effort signifies Toyota’s commitment to expanding its presence in emerging markets with vehicles specifically designed to meet local needs and preferences. The focus on affordability and quality aims to make Toyota compact cars accessible to a wider customer base in these regions.
Focus on Emerging Markets
This dedicated company allows Toyota to better respond to the unique demands of emerging markets. By prioritizing affordability, quality, and streamlined production, Toyota aims to deliver competitive compact cars that resonate with customers in these regions. This strategic approach underscores Toyota’s long-term commitment to global growth and its recognition of the importance of emerging markets in the automotive industry.
