The 2014 Toyota 4Runner marked a significant redesign for this iconic mid-size SUV. Along with a refreshed exterior and interior, adjustments were made to the Toyota 4runner Price across its various trims. This article provides a comprehensive overview of the 2014 4Runner pricing, highlighting key changes and features.
Understanding the 2014 Toyota 4Runner Price Adjustments
Toyota announced the Manufacturer’s Suggested Retail Prices (MSRP) for the 2014 4Runner in September 2013, with vehicles arriving at dealerships later that month. The pricing reflected a strategic adjustment across the model’s three core grades: SR5, Limited, and Trail.
2014 Toyota 4Runner SR5 Price
The SR5, the entry-level trim, saw a price increase of $1,330, or 4%, for both the 4×2 and 4×4 configurations. This brought the 2014 Toyota 4Runner SR5 price to $32,820 for the 4×2 and $34,695 for the 4×4. The price increase reflected the addition of new standard features, including an eight-way power driver’s seat and upgraded interior materials. A new SR5 Premium grade was also introduced, offering additional features like SofTex seats and Entune Premium Audio with Navigation.
2014 Toyota 4Runner Limited Price
The top-of-the-line Limited trim experienced a more substantial price increase of $2,370, or 6%, for both the 4×2 and 4×4 models. The 2014 Toyota 4Runner Limited price started at $41,365 for the 4×2 and $43,400 for the 4×4. This premium reflected enhancements such as ventilated front seats, a new Redwood leather interior color option, and the standard Entune Premium JBL Audio system with navigation.
2014 Toyota 4Runner Trail Price
The Trail grade, designed for off-road enthusiasts, saw a price decrease of $1,430, or 4%, bringing the 2014 Toyota 4Runner Trail price to $35,725. This strategic move aimed to enhance the Trail’s value proposition, emphasizing its off-road capabilities. A new Trail Premium grade was also added at $38,645, offering features similar to the SR5 Premium.
Factors Influencing the 2014 Toyota 4Runner Price
Several factors contributed to the price adjustments for the 2014 4Runner:
- Redesigned Exterior and Interior: The 2014 model featured a more rugged exterior and a refined interior with upgraded materials and features.
- New Standard Features: Enhancements like the eight-way power driver’s seat in the SR5 and the Entune Premium JBL Audio system in the Limited trim justified some of the price increases.
- Introduction of Premium Grades: The new SR5 Premium and Trail Premium grades provided buyers with more options and features, expanding the price range.
- Market Positioning: Toyota aimed to maintain the 4Runner’s competitive position in the mid-size SUV market while reflecting the added value of the redesign.
2014 Toyota 4Runner Price Conclusion
The 2014 Toyota 4Runner price adjustments reflected a comprehensive update to this capable SUV. The changes aimed to provide greater value and a wider range of options for buyers. While some trims saw price increases, the enhancements to features, technology, and design reinforced the 4Runner’s position as a formidable contender in its segment. Remember that the MSRP does not include a delivery, processing, and handling fee, which varied by region.
