The automotive world is buzzing with the news that the all-new, fourth-generation Toyota Tacoma has been named “Truck of Texas” by the Texas Auto Writers Association (TAWA). This prestigious award, announced at the 31st annual Texas Truck Rodeo, marks a significant milestone as it’s the first time a midsize pickup truck has ever clinched the coveted title. This victory underscores the Tacoma Toyota’s enduring appeal and Toyota’s commitment to producing top-quality trucks. This win follows previous top honors for Toyota pickups at the Truck Rodeo, with the full-size Tundra taking the crown in both 2022 and 2024, solidifying Toyota’s strong presence in the Texas truck market.
TAWA also recognized the Lexus GX 550 as SUV of Texas at the same event. In addition to the top honors, Tacoma Toyota also secured the Midsize Truck of Texas award, further emphasizing its dominance in its segment. Toyota’s commitment to innovation was further highlighted with awards for its Wireless Trailer Camera (Best Towing Technology) and Toyota Safety Sense 3.0 (Best Driver Assist or Safety Feature). These accolades demonstrate Tacoma Toyota’s comprehensive excellence, spanning from robust performance to cutting-edge technology.
“For two decades, the Toyota Tacoma has reigned as the most popular midsize pickup in the U.S., so seeing the all-new model recognized as Truck of Texas is truly rewarding,” stated Dedra DeLilli, Toyota vice president – Vehicle Marketing and Communications. “We are incredibly honored by TAWA’s recognition of the Tacoma Toyota as the first-ever Truck of Texas from the midsize segment. ” This statement emphasizes the historical significance of the Tacoma Toyota’s win and Toyota’s pride in this achievement.
The redesigned Tacoma Toyota, launched in Spring 2023, introduces two new powertrain options, including the powerful i-FORCE MAX hybrid. This hybrid engine delivers a remarkable 326 horsepower and a massive 465 lb.-ft. of torque, representing a 75 percent increase in torque compared to the previous V-6 engine. Designed by Calty Design Research in California and engineered by TMNA R&D in Ann Arbor, the Tacoma Toyota is specifically built for the North American market and offers an impressive 11 distinct grades to cater to a wide array of lifestyles and customer needs.
For off-road enthusiasts, the new Trailhunter grade builds upon Toyota’s legendary off-road heritage, featuring purpose-built engineering and durable components. The Baja-inspired TRD Pro model debuts the segment-first IsoDynamic Performance Seat, enhancing both control and comfort during demanding off-road adventures. Furthermore, the Trailhunter grade emerges as a factory-developed overlanding powerhouse, equipped with integrated off-road equipment from renowned brands like ARB, Old Man Emu, and RIGID. These features underscore the Tacoma Toyota’s dedication to both performance and the adventurous spirit of its drivers.
The annual Texas Truck Rodeo, hosted by TAWA at Eagles Canyon Raceway in Decatur, Texas, provides automotive journalists a platform to rigorously evaluate the latest trucks and SUVs from various manufacturers. Vehicles are judged on a comprehensive set of criteria including interior and exterior design, value, performance, and overall personal appeal, both on an off-road course and during street driving.
“The Truck of Texas award is highly respected and fiercely contested, and the Tacoma Toyota has unequivocally earned this prestigious title,” remarked TAWA President Cory Fourniquet. “Our members were particularly impressed by the Tacoma Toyota’s diverse model range and its innovative new powertrains.” This quote highlights the competitive nature of the award and TAWA’s expert assessment of the Tacoma Toyota’s merits.
TAWA, a non-profit association based in Texas, has been dedicated to promoting professionalism and excellence in automotive journalism for over two decades. It has grown into one of the most influential automotive journalist groups in the U.S., hosting two major annual events – the Texas Auto Roundup and the Texas Truck Rodeo – providing its members with unparalleled access to evaluate vehicles from numerous manufacturers in one place.
For those seeking more detailed information about the award-winning Toyota Tacoma, further details can be found at the Toyota Newsroom. The Tacoma Toyota‘s victory as Truck of Texas is not just an accolade, but a testament to its innovation, performance, and enduring legacy in the midsize pickup segment.
