The automotive world is buzzing with excitement as the all-new, fourth-generation Toyota Tacoma has been named the Truck of Texas by the esteemed Texas Auto Writers Association (TAWA). This monumental achievement, announced at the 31st annual Texas Truck Rodeo, marks a historic moment as it’s the first time a midsize pickup truck has ever claimed the coveted Truck of Texas title. For enthusiasts at Toyota Of Tacoma and beyond, this award is a powerful testament to the Tacoma’s enduring legacy of reliability, capability, and innovation.
This victory is part of a winning streak for Toyota pickups at the Texas Truck Rodeo. The full-size Toyota Tundra, a sibling in the Toyota family available at dealerships like Toyota of Tacoma, previously secured the top honor in both 2022 and 2024. Now, with the Tacoma joining the ranks, Toyota solidifies its dominance in the competitive truck market, demonstrating its commitment to producing vehicles that resonate with drivers across Texas and the entire nation.
The Texas Auto Writers Association didn’t just recognize the Tacoma. The luxurious Lexus GX 550 also earned the prestigious title of SUV of Texas. Furthermore, Toyota’s commitment to innovation was highlighted through additional accolades: the Wireless Trailer Camera system received the Best Towing Technology award, and Toyota Safety Sense 3.0 was honored as the Best Driver Assist or Safety Feature. The Tacoma itself was also named the Midsize Truck of Texas, and the GX 550, Midsize SUV of Texas, further showcasing Toyota’s across-the-board excellence.
Dedra DeLilli, Toyota Vice President of Vehicle Marketing and Communications, expressed her enthusiasm: “After being the most popular midsize pickup in the U.S. for the last 20 years straight, it’s fantastic to see the all-new Tacoma recognized as Truck of Texas.” She further emphasized the significance of the award, stating, “We are honored that TAWA recognized the Tacoma as the first Truck of Texas from a segment other than full-size pickup.” This recognition truly sets the Tacoma apart in a crowded field and reinforces why drivers looking for a dependable and capable midsize truck should consider the Toyota of Tacoma dealership as their first stop.
What makes this fourth-generation Tacoma so award-worthy? The 2025 Tacoma boasts a range of impressive enhancements, starting with two new powertrains. The groundbreaking i-FORCE MAX hybrid powertrain is a standout, delivering a remarkable total system output of up to 326 horsepower and a massive 465 lb.-ft. of torque. This represents a staggering 75 percent increase in torque compared to the previous generation’s V-6 engine, providing drivers with significantly enhanced power and capability, whether for daily driving or tackling demanding tasks.
Designed by Calty Design Research in California and engineered by TMNA R&D in Ann Arbor, the Tacoma is specifically tailored for the North American market. It offers an impressive lineup of 11 unique grades, ensuring there’s a Tacoma to suit diverse lifestyles and needs. For off-road enthusiasts, the new Trailhunter grade builds upon Toyota’s legendary off-road heritage, incorporating purpose-built engineering and robust components for serious overlanding adventures. The Baja-inspired TRD Pro model introduces a segment-first innovation: the IsoDynamic Performance Seat. This feature enhances off-road driving control and comfort, allowing drivers to confidently navigate challenging terrains. Moreover, the Trailhunter grade stands out as a factory-developed overlanding rig, integrating cutting-edge off-road equipment from renowned brands like ARB, Old Man Emu, and RIGID. These features are a testament to Toyota’s dedication to pushing boundaries and providing customers with unparalleled performance and capability, qualities that you can experience firsthand at Toyota of Tacoma.
The annual Texas Truck Rodeo, organized by TAWA, is a rigorous evaluation event where automotive journalists assess the latest trucks and SUVs. Held at Eagles Canyon Raceway in Decatur, Texas, this year’s event provided a demanding environment to test vehicles both on an off-road course and during street drives. Vehicles were judged on various criteria, including interior and exterior design, value, performance, and overall personal appeal.
TAWA President Cory Fourniquet highlighted the competitive nature of the award and the Tacoma’s deserving victory. “The Truck of Texas award is prestigious and competitive, and the Tacoma has truly earned the title,” said Fourniquet. “The Tacoma impressed our members with its diverse grades and new powertrains.” This endorsement from automotive experts further solidifies the Tacoma’s position as a leader in its class.
The Texas Auto Writers Association, a respected non-profit organization based in Texas, has been promoting professionalism and journalistic excellence in the automotive industry for over two decades. As one of the most influential automotive journalist associations in the U.S., TAWA’s recognition carries significant weight. Their annual events, the Texas Auto Roundup and the Texas Truck Rodeo, provide valuable platforms for members to experience and evaluate vehicles from leading manufacturers.
In conclusion, the Toyota Tacoma’s Truck of Texas award is a resounding victory, celebrating its innovative design, powerful performance, and enduring legacy. For those seeking a midsize pickup that blends rugged capability with refined comfort and award-winning quality, the Toyota Tacoma, available at your trusted Toyota of Tacoma dealership, stands out as the clear choice. Visit Toyota of Tacoma today to explore the Truck of Texas and experience the Tacoma difference for yourself.
