The automotive world is buzzing with the news that the all-new, fourth-generation Toyota Tacoma has been named “Truck of Texas” by the esteemed Texas Auto Writers Association (TAWA). This monumental achievement, announced at the 31st annual Texas Truck Rodeo, marks a significant milestone as it’s the first time a midsize pickup truck has ever clinched the coveted top honor. This victory underscores Toyota’s commitment to producing top-tier trucks and further solidifies the Tacoma’s legacy as a leader in its segment. Notably, this win continues Toyota’s recent dominance at the Truck Rodeo, with the full-size Tundra previously earning the same accolade in both 2022 and 2024.
Tacoma Takes Top Honors at Texas Truck Rodeo
The Texas Auto Writers Association’s annual Truck Rodeo is a rigorous evaluation event where automotive journalists put the latest trucks and SUVs through demanding off-road courses and street drives. This year’s event, held at Eagles Canyon Raceway in Decatur, Texas, saw vehicles judged on a comprehensive set of criteria including interior and exterior design, overall value, performance metrics, and personal appeal. The “Truck of Texas” award is highly competitive and prestigious, making the Tacoma’s victory all the more impressive. According to TAWA President Cory Fourniquet, the Tacoma truly earned the title, impressing members with its diverse range of grades and innovative new powertrains.
Unveiling the Features of the New Toyota Truck Tacoma
The redesigned Toyota Tacoma, a true testament to automotive engineering and design, debuted in Spring 2023 and boasts significant upgrades that have clearly resonated with both critics and consumers. A key highlight is the introduction of two new powertrains, including the groundbreaking i-FORCE MAX hybrid powertrain. This advanced system delivers a total system output of up to 326 horsepower and an astounding 465 lb.-ft. of torque. This represents a remarkable 75 percent increase in torque compared to the previous generation’s V-6 engine, offering drivers enhanced power and capability.
Designed by Calty Design Research in California and engineered by TMNA R&D in Ann Arbor, the new Toyota truck Tacoma is specifically tailored for the North American market. It is available in an impressive 11 unique grades, ensuring there’s a Tacoma to match diverse lifestyles and meet varied customer needs. For off-road enthusiasts and overlanding adventurers, the new Trailhunter grade stands out. Built upon Toyota’s renowned off-road heritage, the Trailhunter is engineered with purpose-built features and robust components designed to conquer challenging terrains. Furthermore, the Baja-inspired TRD Pro model introduces a segment-first innovation: the IsoDynamic Performance Seat. This feature significantly enhances off-road driving control and comfort, setting a new benchmark in the midsize truck category. The Trailhunter grade is also noteworthy as a factory-developed overlanding rig, incorporating integrated off-road equipment from respected brands like ARB, Old Man Emu, and RIGID.
Toyota’s Broader Recognition at TAWA
Beyond the Tacoma’s top honor, Toyota and Lexus also garnered significant recognition at the TAWA Truck Rodeo. The all-new Lexus GX 550 was awarded the “SUV of Texas,” demonstrating the brands’ overall excellence across different vehicle categories. In addition to vehicle awards, Toyota also received accolades for its advanced technology. Toyota’s Wireless Trailer Camera system was recognized with the “Best Towing Technology” award, and the “Best Driver Assist or Safety Feature” award went to Toyota Safety Sense 3.0, highlighting Toyota’s commitment to safety and innovation.
Conclusion: The Reign of the Toyota New Truck
The Toyota Tacoma’s “Truck of Texas” win is more than just an award; it’s a powerful statement about the evolution of the midsize pickup truck segment and Toyota’s unwavering leadership. Being the first midsize truck to achieve this top honor speaks volumes about the Tacoma’s exceptional design, performance, and overall appeal. This award, coupled with other recognitions for Toyota and Lexus at the Texas Truck Rodeo, reinforces Toyota’s position as a dominant force in the truck and SUV market, consistently delivering vehicles that meet and exceed the needs and expectations of drivers.
