Toyota Motor Sales U.S.A., Inc. announced the Manufacturer’s Suggested Retail Price (MSRP) for the highly anticipated 2013 Land Cruiser sport utility vehicle (SUV) on January 6, 2012. Car enthusiasts and potential buyers eagerly awaited this information, marking the official starting point for the arrival of the new Land Cruiser models at dealerships nationwide in early February. This announcement highlights not just the price point but also the enhanced value proposition of a vehicle with a rich history and unwavering reputation for off-road prowess and luxury.
The Toyota Land Cruiser boasts a remarkable legacy, recently celebrating its 60th anniversary since its initial launch in Japan. For over 50 years, it has been a cornerstone of Toyota’s U.S. model lineup, evolving from a basic four-wheel-drive utility vehicle into a globally recognized, upscale eight-passenger SUV, sold across 188 countries. Despite its evolution towards luxury and sophistication, the Land Cruiser has steadfastly maintained its core identity: an iconic vehicle revered for its unparalleled “go-anywhere” capability and unwavering off-road heritage.
The 2013 Land Cruiser model year introduced significant enhancements, incorporating over $2,500 worth of new and updated equipment, both inside and out, further justifying the Toyota Land Cruiser Msrp. The exterior received a stylish refresh, featuring a redesigned front grille and modern headlamps equipped with HID low-beams. Adding to its contemporary appeal, LED Daytime Running Lights, chrome side molding, redesigned outer side mirrors, and updated tail lamps were also included.
Stepping inside, the 2013 Land Cruiser offered an updated interior, available in sophisticated Sandstone or classic Black color schemes. Refinements extended to perforated leather trim with ventilated front seats for enhanced comfort, a higher gloss wood grain finish adding a touch of elegance, brighter silver instrument-panel ornamentation, and chrome-plated air registers. The meter-cluster lighting was also updated for improved visibility. Convenience was further amplified with new features such as a Multi-terrain Monitor providing selectable front, side, or rear views, a new Multi-information Display for vehicle data, an Eco Driving Indicator light and zone display to promote fuel efficiency, and a heated steering wheel for colder climates. Technological upgrades included Dynamic Radar Cruise Control and an additional power outlet (DC 12V) at the rear of the center console, along with a rear-cargo-deck power outlet upgraded to AC 120V from AC 115V.
A significant value enhancement for the 2013 Land Cruiser was the inclusion of all features previously offered in the optional Upgrade Package as standard equipment. This comprehensive package, which was chosen by over 98 percent of Land Cruiser buyers in 2011, brought more than $6,200 worth of added driving-performance features, safety technologies, and convenience amenities. Standard performance and safety features now encompassed five-speed CRAWL control with Off-Road Turn Assist for challenging terrains, Multi-Terrain Select to optimize performance for various surfaces, Multi-Terrain Anti-lock Brakes with Electronic Brake Distribution, Trailer Sway Control for safer towing, the Pre-Collision System for enhanced safety, Dynamic Radar Cruise Control for comfortable highway driving, and a retuned suspension for improved ride quality.
Many sought-after features that were previously optional now became standard, further solidifying the value proposition associated with the toyota land cruiser msrp. These included a rear-seat DVD entertainment system for passenger enjoyment, a color-keyed rear spoiler for a sporty aesthetic, rain-sensing windshield wipers for convenience, a center-console cooler box for refreshments on the go, headlamp cleaners for visibility, a leather-trimmed steering wheel and shift lever for a premium feel, a multi-information display for vehicle data, voice and Bluetooth® hands-free controls for connectivity, and heated second-row seats for rear passenger comfort. Toyota’s Premium Hard Disk Drive (HDD) Navigation with Entune multimedia system and JBL® audio also became standard, offering advanced infotainment capabilities. The 2013 Land Cruiser also introduced a new exterior color, Blizzard Pearl, replacing Super White and Pacific Blue Metallic in the color palette.
Under the hood, the Land Cruiser retained its robust 5.7-liter V8 DOHC engine, delivering 381 horsepower at 5,600 rpm and 401 lb.-ft. of torque at 3,600 rpm. Its impressive torque output, with 90 percent available from just 2,200 rpm, made it an exceptional tow vehicle. Notably, the Land Cruiser was designed to run on regular-grade (87 AKI) gasoline and achieved ULEV-II certification for emissions, balancing performance with environmental considerations.
The base toyota land cruiser msrp for the 2013 Land Cruiser was set at $77,955. This price excluded the delivery, processing, and handling (DPH) fee of $810, which could vary slightly for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST). This MSRP became effective with the start of production on January 6, 2012, marking the official pricing and the beginning of a new chapter for the legendary Toyota Land Cruiser.
| 2013 MY | MODEL CODE | SERIES | DESCRIPTION | 2011 MSRP | 2011 MSRP with upgrade package (98% installation rate) | MSRP INCREASE ($) | MSRP INCREASE (%) | 2013 NEW MSRP |
|---|---|---|---|---|---|---|---|---|
| 2013 | 1221 | Land Cruiser | 4×4 Wagon (V8) | $69,120 | $75,955 | $8,835 | 12.8% | $77,955 |
