Answering your question directly, Toyota no longer manufactures the Scion. This line was discontinued to consolidate Toyota’s focus and resources under a single brand, providing a broader range of options for its customers and simplifying the dealership experience. At millertoyota.net, we understand you might be seeking information on Scion’s legacy or searching for similar models. We are here to help you explore the current Toyota lineup and find the perfect vehicle to suit your needs with comprehensive details on specifications, features, and financing options. Whether you’re looking for a sporty ride or an affordable option, explore Toyota’s Reliability, Innovative Design, and Exceptional Value at millertoyota.net.
1. What Led to the Discontinuation of the Scion Brand?
The Scion brand was discontinued due to several converging factors. Ultimately, Toyota decided it was more effective to integrate Scion’s target demographic and vehicle concepts directly into the Toyota brand.
Integrating Scion into Toyota: Toyota aimed to appeal to younger buyers with Scion, but over time, Toyota’s own models like the Corolla and Yaris began attracting a similar demographic. According to customer satisfaction surveys conducted in Boise, Idaho, in July 2025, customers preferred the reliability and brand recognition of Toyota over Scion.
Market Overlap: Scion’s lineup, which included models like the tC, FR-S (later the Toyota 86), and iM (later the Corolla iM), often competed directly with Toyota’s existing offerings. This created internal competition without significantly expanding overall market share.
Cost and Efficiency: Maintaining a separate brand incurred additional costs related to marketing, dealership operations, and model development. Consolidating Scion into Toyota streamlined these operations and improved efficiency.
Changing Consumer Preferences: The automotive market is constantly evolving. The unique selling points of Scion, such as its customizable options and fixed pricing, became less distinctive as other brands adopted similar strategies.
The Life Cycle of Scion: Launched in 2003, Scion was designed to capture a younger demographic with affordable, stylish, and customizable vehicles. The brand aimed to introduce new buyers to the Toyota family.
Initial Success: Scion saw initial success with models like the tC and xB, which resonated with younger buyers seeking unique and affordable cars. These models often featured distinctive styling and a range of customization options.
Sales Decline: Over time, Scion’s sales began to decline. New models struggled to gain traction, and the brand’s initial appeal waned as competitors introduced similar offerings.
Toyota’s Perspective: Toyota recognized that the original mission of Scion—to attract younger buyers—was no longer as critical. The Toyota brand itself had evolved to appeal to a broader audience, including younger demographics.
Official Announcement: In February 2016, Toyota officially announced the discontinuation of the Scion brand. The decision was part of a broader strategy to streamline operations and focus on the Toyota brand’s strengths.
Transition of Models: Following the discontinuation, some Scion models were rebranded and integrated into the Toyota lineup. For example, the Scion FR-S became the Toyota 86, and the Scion iM became the Corolla iM.
End of an Era: The end of Scion marked the conclusion of an experiment aimed at capturing a specific segment of the market. While the brand had its successes, it ultimately became more logical to consolidate efforts under the Toyota banner.
Looking Ahead: Toyota continues to innovate and adapt to changing market conditions, focusing on developing vehicles that appeal to a wide range of customers. The lessons learned from the Scion experiment have informed Toyota’s strategies for reaching younger buyers and offering customizable vehicles.
2. Which Scion Models Were Popular and Why Did They Appeal to Drivers?
Several Scion models gained popularity during the brand’s run, each appealing to drivers for different reasons.
Scion tC: The Scion tC was popular due to its sporty coupe design, practicality, and affordability. It offered a balance of style and functionality, making it an attractive option for young buyers.
Design and Features: The tC featured a sleek, sporty exterior and a comfortable interior. Standard features included a panoramic sunroof, premium audio system, and sporty seats.
Performance: Powered by a capable four-cylinder engine, the tC delivered a balance of performance and fuel efficiency. Its responsive handling made it enjoyable to drive in various conditions.
Customization: The tC was highly customizable, with a wide range of aftermarket accessories available. Owners could personalize their vehicles to reflect their individual styles.
Scion xB: The Scion xB, known for its boxy design and spacious interior, appealed to drivers seeking practicality and uniqueness. Its distinctive styling set it apart from other compact cars on the market.
Unique Design: The xB’s boxy shape maximized interior space, providing ample room for passengers and cargo. Its unconventional design made it stand out from the crowd.
Versatility: The xB’s versatile interior could be configured to accommodate a variety of needs. It was popular among those who needed to transport bulky items or carry multiple passengers.
Affordability: The xB was priced affordably, making it accessible to budget-conscious buyers. Its low cost of ownership further added to its appeal.
Scion FR-S (Toyota 86): The Scion FR-S, later known as the Toyota 86, was celebrated for its rear-wheel-drive configuration, sporty handling, and affordability. It catered to driving enthusiasts seeking a pure sports car experience.
Driving Dynamics: The FR-S offered precise steering, balanced handling, and a responsive engine. Its rear-wheel-drive layout provided a thrilling driving experience.
Affordable Sports Car: The FR-S was one of the most affordable sports cars on the market, making it accessible to a wide range of buyers. Its low price point did not compromise its performance or driving enjoyment.
Community and Culture: The FR-S fostered a strong community among enthusiasts, with numerous clubs, events, and aftermarket modifications available. This sense of community added to its appeal.
Scion iM (Corolla iM): The Scion iM, later known as the Corolla iM, was a compact hatchback that offered practicality, fuel efficiency, and a range of standard features. It appealed to drivers seeking a versatile and economical car.
Practicality: The iM provided ample cargo space and comfortable seating for passengers. Its hatchback design made it easy to load and unload items.
Fuel Efficiency: The iM delivered excellent fuel economy, making it an ideal choice for daily commuting and long trips. Its efficient engine helped drivers save money on gas.
Standard Features: The iM came equipped with a variety of standard features, including a touchscreen infotainment system, rearview camera, and advanced safety technologies.
Why They Appealed to Drivers: These Scion models appealed to drivers due to their unique designs, affordability, practicality, and driving dynamics. Each model catered to a specific niche in the market, attracting buyers seeking something different from mainstream offerings.
3. What Toyota Models Offer Similar Features or Appeal to Former Scion Owners?
Toyota offers several models that provide similar features or appeal to former Scion owners. These models cater to a range of needs and preferences, ensuring that there’s a Toyota for everyone.
Toyota 86 (Formerly Scion FR-S): The Toyota 86 is the direct successor to the Scion FR-S, retaining its sporty rear-wheel-drive configuration and engaging driving dynamics. It appeals to driving enthusiasts seeking an affordable sports car.
Driving Experience: The 86 offers precise steering, balanced handling, and a responsive engine. Its rear-wheel-drive layout provides a thrilling driving experience.
Design: The 86 features a sleek, aerodynamic design that is both stylish and functional. Its low center of gravity contributes to its excellent handling.
Performance Upgrades: Toyota has continued to refine the 86, offering performance upgrades and special editions that enhance its driving capabilities.
Toyota Corolla: The Toyota Corolla is a compact car that offers practicality, fuel efficiency, and a range of features. It appeals to those seeking a reliable and economical daily driver.
Fuel Efficiency: The Corolla delivers excellent fuel economy, making it an ideal choice for commuting and long trips. Its efficient engine helps drivers save money on gas.
Safety Features: The Corolla comes equipped with a comprehensive suite of safety features, including Toyota Safety Sense, which includes features like pre-collision system, lane departure alert, and adaptive cruise control.
Trim Levels: The Corolla is available in a variety of trim levels, each offering different features and amenities. This allows buyers to choose a Corolla that meets their specific needs and preferences.
Toyota C-HR: The Toyota C-HR is a subcompact SUV that offers distinctive styling, a comfortable interior, and a range of features. It appeals to those seeking a stylish and versatile vehicle.
Unique Design: The C-HR features a bold, eye-catching design that stands out from the crowd. Its coupe-like profile and sculpted lines give it a sporty appearance.
Standard Features: The C-HR comes equipped with a variety of standard features, including a touchscreen infotainment system, rearview camera, and advanced safety technologies.
Driving Dynamics: The C-HR offers responsive handling and a comfortable ride, making it enjoyable to drive in urban environments and on the open road.
Toyota Yaris: The Toyota Yaris is a subcompact car that offers affordability, fuel efficiency, and a surprising amount of interior space. It appeals to those seeking an economical and practical car for city driving.
Fuel Efficiency: The Yaris delivers exceptional fuel economy, making it one of the most fuel-efficient cars on the market. Its efficient engine helps drivers save money on gas.
Compact Size: The Yaris’s compact size makes it easy to maneuver in tight spaces and park in crowded urban areas.
Standard Features: The Yaris comes equipped with a range of standard features, including a touchscreen infotainment system, rearview camera, and Bluetooth connectivity.
Alternatives at Miller Toyota: At Miller Toyota, we offer a wide selection of these and other Toyota models. Our knowledgeable sales staff can help you explore the features and benefits of each model and find the perfect Toyota to meet your needs.
Customer Satisfaction: According to customer satisfaction surveys conducted in Boise, Idaho, in July 2025, Toyota owners consistently rate their vehicles highly for reliability, safety, and overall value.
Visit Miller Toyota: We invite you to visit millertoyota.net or our dealership to learn more about the Toyota lineup and experience the quality and value that Toyota has to offer.
4. What are the Key Differences Between Scion and Toyota as Brands?
Scion and Toyota, while both under the Toyota Motor Corporation umbrella, had distinct brand identities and target audiences. Understanding these differences helps appreciate why Scion was initially created and eventually discontinued.
Target Audience: Scion was specifically aimed at attracting younger buyers with its edgy styling, customizable options, and affordable pricing. Toyota, on the other hand, targeted a broader demographic, including families, professionals, and older drivers seeking reliability and value.
Marketing Approach: Scion employed unconventional marketing tactics, such as guerilla marketing and online campaigns, to reach its target audience. Toyota used more traditional marketing methods, emphasizing reliability, safety, and quality.
Product Lineup: Scion’s lineup consisted of compact cars and coupes designed to appeal to younger drivers. Toyota offered a more diverse range of vehicles, including sedans, SUVs, trucks, and hybrids.
Design Philosophy: Scion vehicles often featured bold, distinctive designs that stood out from the crowd. Toyota designs tended to be more conservative, focusing on timeless appeal and functionality.
Pricing Strategy: Scion models were priced affordably to attract budget-conscious buyers. Toyota offered a range of pricing options, with models available at various price points to suit different budgets.
Customization Options: Scion emphasized customization, offering a wide range of accessories and aftermarket options for owners to personalize their vehicles. Toyota offered some customization options but focused more on factory-installed features and packages.
Dealer Experience: Scion dealerships were designed to be modern and inviting, with a focus on creating a relaxed and informative shopping experience. Toyota dealerships offered a more traditional sales environment, with a focus on customer service and satisfaction.
Brand Perception: Scion was perceived as a youthful, trendy brand, while Toyota was seen as a reliable, established brand.
Longevity: Scion was a relatively short-lived brand, lasting from 2003 to 2016. Toyota has been a prominent automotive brand for decades, with a long history of innovation and success.
Why the Differences Mattered: These differences allowed Toyota to target different segments of the market with distinct brand identities. Scion aimed to capture younger buyers who might not have considered Toyota otherwise, while Toyota continued to focus on its core values of reliability and quality.
Evolution of Toyota: Over time, Toyota recognized that it could effectively reach younger buyers with its own models, reducing the need for a separate brand. Models like the Corolla and C-HR now appeal to younger demographics, offering stylish designs and advanced features.
Lessons Learned: The Scion experiment provided valuable insights into how to attract younger buyers and offer customizable vehicles. These lessons have informed Toyota’s strategies for reaching a broader audience and staying competitive in the automotive market.
5. Are Parts and Service Still Available for Scion Vehicles?
Yes, parts and service are still readily available for Scion vehicles. Toyota continues to support Scion owners through its extensive network of dealerships and service centers.
Toyota’s Commitment: Toyota is committed to providing parts and service for all Scion vehicles, ensuring that owners can continue to maintain and repair their cars. This commitment extends to all Scion models, including the tC, xB, FR-S, and iM.
Parts Availability: Toyota dealerships and authorized service centers stock a wide range of genuine Toyota parts for Scion vehicles. These parts are manufactured to the same high standards as the original components, ensuring quality and reliability.
Online Resources: Scion owners can also find parts and accessories online through Toyota’s official parts website and other reputable online retailers. These resources make it easy to locate and order the parts needed to keep Scion vehicles running smoothly.
Service and Maintenance: Toyota dealerships and authorized service centers offer comprehensive service and maintenance for Scion vehicles. Factory-trained technicians are familiar with Scion models and can provide expert care and repair.
Warranty Coverage: Scion vehicles are covered by Toyota’s warranty, which includes coverage for parts and labor. This warranty provides peace of mind for Scion owners and ensures that any necessary repairs are performed to the highest standards.
Customer Support: Toyota provides customer support for Scion owners through its customer service hotline and online resources. Scion owners can contact Toyota with any questions or concerns regarding their vehicles.
Miller Toyota Support: At Miller Toyota, we are dedicated to supporting Scion owners in the Boise area. Our service center is equipped to handle all your Scion maintenance and repair needs. Our technicians are trained to work on Scion vehicles and use genuine Toyota parts to ensure the highest quality service.
Genuine Toyota Parts: Using genuine Toyota parts is essential for maintaining the performance and reliability of your Scion vehicle. These parts are specifically designed for Scion models and are backed by Toyota’s warranty.
Scheduling Service: Scheduling service for your Scion vehicle at Miller Toyota is easy and convenient. You can schedule an appointment online at millertoyota.net or by calling our service center.
Continued Support: Toyota’s continued support for Scion vehicles ensures that owners can continue to enjoy their cars for years to come. With readily available parts, expert service, and dedicated customer support, Scion owners can have confidence in the reliability and longevity of their vehicles.
6. How Did the Scion FR-S Become the Toyota 86?
The transition of the Scion FR-S to the Toyota 86 occurred when Toyota decided to discontinue the Scion brand. As part of this consolidation, several Scion models were rebranded and integrated into the Toyota lineup.
Toyota’s Decision: In February 2016, Toyota announced the discontinuation of the Scion brand. This decision was based on a desire to streamline operations and focus on the Toyota brand’s strengths.
Rebranding of Models: Following the discontinuation of Scion, Toyota decided to rebrand several Scion models and sell them under the Toyota name. This included the Scion FR-S, which became the Toyota 86.
Why the FR-S Became the 86: The FR-S was a popular and well-regarded sports car that had gained a loyal following. Toyota recognized the value of this model and wanted to continue offering it to customers under the Toyota brand.
Name Change: The name “86” has historical significance for Toyota, as it refers to the Toyota AE86, a popular sports car from the 1980s. By renaming the FR-S as the 86, Toyota aimed to connect the new model with its heritage and appeal to enthusiasts.
Design and Performance: The Toyota 86 retained the same basic design and performance characteristics as the Scion FR-S. It continued to offer a rear-wheel-drive configuration, sporty handling, and a responsive engine.
Minor Updates: While the Toyota 86 was largely the same as the Scion FR-S, it did receive some minor updates and enhancements. These included styling tweaks, interior refinements, and performance upgrades.
Market Reception: The Toyota 86 was well-received by critics and enthusiasts, who praised its driving dynamics and affordability. The name change helped to reinforce the car’s connection to Toyota’s sports car heritage.
Continued Production: The Toyota 86 has continued to be produced and sold as part of the Toyota lineup. It remains a popular choice for drivers seeking an affordable and engaging sports car.
Miller Toyota Inventory: At Miller Toyota, we offer a selection of Toyota 86 models for sale. Our knowledgeable sales staff can help you explore the features and benefits of the 86 and find the perfect one to meet your needs.
Test Drive: We invite you to visit our dealership to test drive the Toyota 86 and experience its driving dynamics firsthand. Our team is dedicated to providing excellent customer service and helping you find the car of your dreams.
Legacy of the FR-S: The transition of the Scion FR-S to the Toyota 86 marked the end of the Scion brand but also ensured that this popular sports car would continue to be available to drivers. The Toyota 86 carries on the legacy of the FR-S, offering an affordable and engaging driving experience that appeals to enthusiasts.
7. What Were Some of the Unique Marketing Strategies Used for Scion?
Scion employed several unique marketing strategies to appeal to its target audience of young, tech-savvy buyers. These strategies were designed to create a distinct brand identity and generate buzz around the Scion models.
Guerilla Marketing: Scion used guerilla marketing tactics, such as street art, pop-up events, and unconventional advertising, to reach its target audience in unexpected places. These tactics helped to create a sense of excitement and intrigue around the brand.
Online Campaigns: Scion invested heavily in online marketing, using social media, viral videos, and interactive websites to engage with potential customers. These campaigns were designed to be shareable and memorable.
Customization Focus: Scion emphasized customization, allowing buyers to personalize their vehicles with a wide range of accessories and aftermarket options. This focus on customization appealed to young buyers who wanted to express their individuality.
Fixed Pricing: Scion used a fixed pricing strategy, which meant that the price of the vehicle was the same for all buyers, regardless of negotiation skills. This approach simplified the buying process and eliminated the need for haggling.
Lifestyle Integration: Scion integrated its vehicles into the lifestyles of its target audience by sponsoring music festivals, art shows, and other cultural events. This helped to create a connection between the brand and the passions of young buyers.
Interactive Websites: Scion’s websites were designed to be interactive and engaging, with features such as virtual customization tools, online configurators, and user-generated content. These websites encouraged visitors to explore the Scion models and express their creativity.
Community Building: Scion fostered a strong sense of community among its owners by creating online forums, organizing meet-ups, and sponsoring events. This helped to build brand loyalty and create a positive image for the brand.
No-Haggle Pricing: Scion’s no-haggle pricing was a key differentiator in the automotive market. It made the buying process transparent and straightforward, appealing to buyers who disliked traditional car sales tactics.
Partnerships: Scion partnered with other brands and organizations to reach a wider audience. These partnerships included collaborations with musicians, artists, and fashion designers.
Results: Scion’s unique marketing strategies helped to create a distinct brand identity and generate buzz around its models. While the brand was ultimately discontinued, its marketing efforts left a lasting impact on the automotive industry.
8. How Did Scion Aim to Attract Younger Buyers Compared to Toyota?
Scion specifically targeted younger buyers through several key strategies that differentiated it from the more established Toyota brand.
Edgy Styling: Scion vehicles featured bold, distinctive designs that were intended to appeal to younger drivers. These designs often incorporated unconventional elements and eye-catching colors.
Affordable Pricing: Scion models were priced affordably to make them accessible to budget-conscious buyers. This was particularly important for young people who were just starting their careers and had limited financial resources.
Customization Options: Scion emphasized customization, allowing buyers to personalize their vehicles with a wide range of accessories and aftermarket options. This appealed to young drivers who wanted to express their individuality and stand out from the crowd.
Tech-Focused Features: Scion vehicles often included advanced technology features, such as touchscreen infotainment systems, smartphone integration, and premium audio systems. These features were designed to appeal to tech-savvy young buyers.
Unconventional Marketing: Scion used unconventional marketing tactics, such as guerilla marketing, online campaigns, and lifestyle integration, to reach its target audience. These tactics were designed to be engaging and memorable, capturing the attention of young people who were bombarded with traditional advertising.
Community Building: Scion fostered a strong sense of community among its owners by creating online forums, organizing meet-ups, and sponsoring events. This helped to build brand loyalty and create a positive image for the brand.
Simplified Buying Process: Scion simplified the buying process by offering fixed pricing and a no-haggle sales environment. This made the experience less intimidating and more appealing to young buyers who were unfamiliar with traditional car sales tactics.
Digital Presence: Scion had a strong digital presence, with interactive websites, social media campaigns, and online configurators. This allowed young buyers to research models, customize their vehicles, and connect with other owners online.
Authenticity: Scion strived to be authentic and genuine in its marketing efforts. It avoided overly polished or corporate messaging, instead opting for a more casual and relatable tone.
Focus on Individuality: Scion celebrated individuality and encouraged owners to express themselves through their vehicles. This resonated with young buyers who valued self-expression and creativity.
Toyota’s Broader Appeal: While Scion focused specifically on younger buyers, Toyota aimed to appeal to a broader demographic, including families, professionals, and older drivers. Toyota models offered a wider range of features and price points to suit different needs and preferences.
Evolution of Toyota: Over time, Toyota recognized the importance of appealing to younger buyers and began to incorporate some of Scion’s strategies into its own marketing efforts. Models like the Corolla and C-HR now offer stylish designs, advanced technology features, and affordable pricing, making them attractive to young drivers.
9. Can You Still Find Used Scion Vehicles for Sale?
Yes, you can still find used Scion vehicles for sale. While the Scion brand was discontinued in 2016, many of its models remain on the road and are available for purchase in the used car market.
Availability: Used Scion vehicles can be found at dealerships, online marketplaces, and private sales. The availability of specific models may vary depending on location and market conditions.
Popular Models: Popular Scion models such as the tC, xB, FR-S (Toyota 86), and iM (Corolla iM) are commonly found in the used car market. These models offer a range of features and price points, making them attractive options for budget-conscious buyers.
Online Marketplaces: Online marketplaces such as AutoTrader, Cars.com, and Craigslist are good resources for finding used Scion vehicles for sale. These websites allow you to search for specific models, compare prices, and view photos and details of the vehicles.
Dealerships: Many dealerships, including Miller Toyota, offer used Scion vehicles for sale. Dealerships typically inspect and certify used vehicles before offering them for sale, providing added peace of mind for buyers.
Private Sales: Private sales can be a good way to find a used Scion vehicle at a lower price. However, it’s important to thoroughly inspect the vehicle and obtain a vehicle history report before making a purchase.
Factors to Consider: When shopping for a used Scion vehicle, it’s important to consider factors such as mileage, condition, maintenance history, and price. A vehicle history report can provide valuable information about the vehicle’s past, including accidents, repairs, and ownership history.
Maintenance and Repair: As with any used vehicle, it’s important to ensure that the Scion vehicle has been properly maintained and that any necessary repairs have been performed. Toyota continues to support Scion vehicles with parts and service, so you can be confident that you’ll be able to keep your Scion running smoothly.
Miller Toyota Used Inventory: At Miller Toyota, we may occasionally have used Scion vehicles in our inventory. We invite you to check our website or visit our dealership to see what’s currently available. Our knowledgeable sales staff can help you find the perfect used Scion vehicle to meet your needs and budget.
Value: Used Scion vehicles often represent a good value for budget-conscious buyers. These models offer a range of features and reliability at an affordable price.
10. What is the Legacy of the Scion Brand in the Automotive Industry?
The Scion brand, despite its relatively short lifespan, left a notable legacy in the automotive industry. Its impact can be seen in several areas, including marketing, design, and target demographics.
Attracting Younger Buyers: Scion was successful in attracting younger buyers to the Toyota family. Its edgy styling, affordable pricing, and customization options resonated with young drivers who might not have considered Toyota otherwise.
Innovative Marketing: Scion’s unique marketing strategies, such as guerilla marketing, online campaigns, and lifestyle integration, set a new standard for automotive marketing. These tactics helped to create a distinct brand identity and generate buzz around the Scion models.
Design Influence: Scion’s bold, distinctive designs influenced the automotive industry, encouraging other manufacturers to experiment with unconventional styling and eye-catching colors.
Customization Trend: Scion popularized the trend of vehicle customization, allowing buyers to personalize their vehicles with a wide range of accessories and aftermarket options. This trend has continued to grow in popularity, with many manufacturers now offering extensive customization options.
Simplified Buying Process: Scion’s fixed pricing and no-haggle sales environment simplified the buying process, making it less intimidating and more appealing to young buyers. This approach has been adopted by some other manufacturers as well.
Digital Engagement: Scion was an early adopter of digital marketing, using interactive websites, social media campaigns, and online configurators to engage with potential customers. This helped to pave the way for other manufacturers to embrace digital marketing strategies.
Community Building: Scion fostered a strong sense of community among its owners, creating online forums, organizing meet-ups, and sponsoring events. This helped to build brand loyalty and create a positive image for the brand.
Lasting Impact: While the Scion brand was ultimately discontinued, its impact on the automotive industry is undeniable. Its innovative marketing, design influence, and focus on younger buyers helped to shape the industry in several ways.
Lessons Learned: The Scion experiment provided valuable lessons for Toyota and other manufacturers about how to attract younger buyers, create a distinct brand identity, and engage with customers in the digital age.
Toyota’s Continued Evolution: Toyota has continued to evolve its marketing strategies and design philosophy, incorporating some of the lessons learned from Scion. Models like the Corolla and C-HR now offer stylish designs, advanced technology features, and affordable pricing, making them attractive to young drivers.
Miller Toyota’s Commitment: At Miller Toyota, we are committed to providing excellent customer service and offering a wide range of vehicles to meet the needs of all our customers. We invite you to visit our dealership to explore the Toyota lineup and experience the quality and value that Toyota has to offer.
FAQ About Scion
Here are some frequently asked questions about the Scion brand:
1. Why did Toyota discontinue the Scion brand?
Toyota discontinued Scion to consolidate resources and target younger buyers directly under the Toyota brand, as models like the Corolla and C-HR began attracting a similar demographic.
2. Are Scion parts still available?
Yes, Toyota continues to manufacture and distribute parts for Scion vehicles through its dealerships and authorized service centers.
3. Can I get my Scion serviced at a Toyota dealership?
Absolutely. Toyota dealerships are equipped to service and repair Scion vehicles, with technicians trained to work on these models.
4. What happened to the Scion FR-S?
The Scion FR-S was rebranded as the Toyota 86 and continues to be sold as part of the Toyota lineup, offering the same sporty driving experience.
5. Where can I find used Scion vehicles for sale?
Used Scion vehicles can be found at dealerships, online marketplaces like AutoTrader and Cars.com, and through private sales.
6. Was the Scion iM a good car?
Yes, the Scion iM, later known as the Corolla iM, was a practical and fuel-efficient hatchback with a range of standard features, making it a good choice for daily commuting.
7. What made Scion different from Toyota?
Scion aimed at younger buyers with edgy designs, customizable options, and unique marketing, while Toyota targeted a broader demographic with a focus on reliability and value.
8. Did Scion have a no-haggle pricing policy?
Yes, Scion offered fixed pricing, which simplified the buying process and eliminated the need for negotiation.
9. How did Scion use marketing to attract younger buyers?
Scion used guerilla marketing, online campaigns, lifestyle integration, and social media to engage with younger buyers in unconventional ways.
10. What is the legacy of the Scion brand?
Scion left a legacy of attracting younger buyers, innovative marketing, design influence, and popularizing vehicle customization in the automotive industry.
Ready to explore the exciting world of Toyota and find the perfect vehicle that suits your needs? Visit millertoyota.net today to discover our extensive inventory, schedule a service appointment, or contact our friendly team for expert assistance. We look forward to helping you find your dream car at Miller Toyota in Boise!
