Enthusiasts have eagerly awaited the return of the Toyota Supra for over two decades, and the wait was finally over with the arrival of the 2020 Toyota GR Supra. For those wondering “How Much Is A Toyota Supra,” Toyota announced the Manufacturer’s Suggested Retail Price (MSRP) for the standard model starting at $49,990. This price point marked the entry for the highly anticipated sports car back into the market, but the story of the 2020 Supra’s price tag doesn’t end there.
Decoding the 2020 Toyota GR Supra Price: Trim Levels and Options
The 2020 Supra wasn’t just offered in a single configuration. Toyota presented it in two distinct grades, each with its own set of features and, naturally, price points. Understanding these trims is key to answering the question of “how much is a Toyota Supra” for your specific needs and desires.
The base 3.0 grade started at the aforementioned $49,990 MSRP. This entry-level Supra is far from basic, packing a powerful 3.0-liter turbocharged inline six-cylinder engine producing 335 horsepower and 365 lb-ft of torque. This engine is paired with a responsive 8-speed automatic transmission featuring racing-style paddle shifters. Performance isn’t compromised in the 3.0 grade, which comes standard with adaptive suspension, an active rear differential, and launch control – features that highlight its sports car DNA. Inside, the 3.0 trim includes a 6.5-inch display with Bluetooth and iPod capability and Alcantara seats, offering a blend of performance and essential technology.
Stepping up from the base model, the 3.0 Premium grade elevated both features and price. The MSRP for the 3.0 Premium started at $53,990. For the additional cost, buyers gained a significant upgrade in technology and comfort. The 3.0 Premium boasts a larger 8.8-inch wide-format touchscreen display equipped with Navigation, Supra Connect telematics services, wireless Apple CarPlay, and a premium 12-speaker JBL audio system. Convenience features like wireless phone charging and a color Head-Up Display were also standard. Furthermore, the 3.0 Premium enhanced comfort with heated, leather-trimmed seats. While both grades share the same potent engine and performance underpinnings, the 3.0 Premium caters to those seeking a more luxurious and technologically advanced experience in their Supra.
The Exclusive Supra Launch Edition: Price and Unique Features
For the most ardent Supra enthusiasts and collectors, Toyota introduced the Launch Edition, limited to the first 1,500 units for the U.S. market. The price for this exclusive version started at $55,250. Based on the 3.0 Premium grade, the Launch Edition offered unique aesthetic enhancements and a numbered badge to signify its exclusivity.
The Supra Launch Edition was available in three striking exterior colors: Absolute Zero White, Nocturnal Black, or Renaissance Red 2.0. Each color was paired with high-contrast red mirror caps and distinctive 19-inch forged matte black alloy wheels, immediately setting it apart. Interior color schemes were also unique to the Launch Edition, with Absolute Zero White and Nocturnal Black versions featuring a bold red leather interior, including red leather seats, steering wheel grips, and a red center console with carbon-fiber accents. The Renaissance Red 2.0 Launch Edition featured a more subtle black leather-trimmed interior with black seats, steering wheel, and center console, also accented with carbon fiber.
Adding to the collectibility, each of the first 1,500 Supras featured an individually numbered carbon-fiber badge on the passenger-side dashboard, complete with a graphic of Toyota Motor Corporation President and Master Driver Akio Toyoda’s signature. This detail served as a special acknowledgment of the Supra’s return and Akio Toyoda’s personal involvement in its development.
Breaking Down the Costs: Options and Packages for Your Supra
Beyond the grade levels and Launch Edition, understanding the “how much is a toyota supra” question involves considering optional packages and features. Toyota offered a few key options to further customize the 2020 Supra.
For the base 3.0 grade, a Navigation and JBL Audio package was available for an additional $2,460. This package upgraded the infotainment system to include navigation and the premium JBL sound system found standard in the 3.0 Premium.
Both the 3.0 and 3.0 Premium grades, including the Launch Edition, offered the Driver Assist Package as an option for $1,195. This package enhanced safety with features like full-speed adaptive cruise control, blind spot monitor, rear cross traffic alert, parking sonar, and rear collision warning. These safety features provided an added layer of driver assistance and peace of mind.
It’s important to note that all prices mentioned were MSRP and did not include the delivery, processing, and handling (DPH) fee of $930. Therefore, the final price of a 2020 Toyota GR Supra would be the MSRP of the chosen grade or Launch Edition, plus any selected options and the DPH fee.
The First Supra and Charitable Cause
In a unique event, the very first 2020 Supra off the production line, bearing VIN number 20201, was auctioned at the Barrett-Jackson Auction in Scottsdale, Arizona. This one-of-a-kind Supra featured a Phantom Matte Gray exterior, red accents, and special badging. The winning bidder also received a signed engine cover from Akio Toyoda. Significantly, all proceeds from this auction were donated to the American Heart Association and the Bob Woodruff Foundation, adding a charitable dimension to the Supra’s return.
Conclusion: Toyota Supra Price and Value
So, “how much is a Toyota Supra?” The answer varies depending on the grade and options, but the starting MSRP of $49,990 for the 3.0 grade positioned the 2020 Toyota GR Supra as a compelling sports car offering performance and heritage at a competitive price point. The 3.0 Premium and Launch Edition offered increased levels of luxury, technology, and exclusivity for buyers seeking even more from their Supra experience. Whether you opted for the base model or the limited Launch Edition, the 2020 Toyota GR Supra marked the return of an icon, delivering a blend of performance, style, and driving excitement that justified its price tag for sports car enthusiasts worldwide.
