The gymnast in the Toyota advert for the new Yaris Hybrid is Katelyn Ohashi, the former NCAA Floor Exercise Champion. At millertoyota.net, we celebrate the energy and dynamism she embodies, mirroring the Yaris’s hybrid powertrain and youthful appeal. Discover how this campaign marks a new era for Toyota and explores the features of the Yaris, which embodies efficiency and style and aligns perfectly with Toyota’s commitment to sustainable and innovative automotive solutions.
1. Who Is Katelyn Ohashi?
Katelyn Ohashi is a former artistic gymnast who achieved widespread recognition during her time at UCLA (University of California, Los Angeles). She is the gymnast featured in Toyota’s “Why Stop?” advertisement, which highlights the dynamic and energetic qualities of the Toyota Yaris Hybrid.
Ohashi gained international fame when a video of her floor routine at a collegiate meet went viral in 2019. The routine, performed to a medley of pop and R&B songs, was praised for its joyful energy, unique choreography, and Ohashi’s infectious enthusiasm. It earned her a perfect 10.0 score and captivated audiences around the world.
Katelyn Ohashi electrifies the screen with her dynamic moves, perfectly mirroring the high-energy spirit of the Toyota Yaris in the Toyota commercial.
Before her viral success at UCLA, Ohashi had a successful but challenging career as an elite gymnast. She was a junior national champion and a member of the U.S. national team. However, she stepped away from elite competition due to injuries, body image issues, and the intense pressure of the sport.
At UCLA, Ohashi rediscovered her love for gymnastics and found a more supportive and joyful environment. She became a key member of the Bruins gymnastics team, known for her expressive performances and positive attitude. Her viral routine helped to redefine gymnastics in the public eye, showcasing the joy and artistry of the sport rather than just the pressure to achieve perfection.
After graduating from UCLA, Ohashi has remained in the public eye, advocating for body positivity, mental health awareness, and the importance of finding joy in sports and life. She continues to inspire people around the world with her message of self-acceptance and empowerment.
2. What Is the Toyota Advert About?
The Toyota advertisement featuring Katelyn Ohashi, titled “Why Stop?”, is a dynamic and visually stunning campaign designed to showcase the energy and agility of the Toyota Yaris Hybrid.
The advert positions the Toyota Yaris Hybrid as the perfect city car, highlighting its fun and responsive driving capabilities, combined with the efficiency of its hybrid powertrain. The campaign aims to attract a younger audience by re-evaluating preconceptions of Toyota’s established small car, presenting it as exciting and emotional rather than just rational and expected.
Katelyn Ohashi plays a central role in the advertisement, embodying the “unstoppable energy” of the Yaris Hybrid. Her movements through city traffic highlight the car’s agility and dynamism. The ad uses Ohashi as a physical metaphor for the Toyota Yaris, suggesting that her energy, focus, and perfectionism mirror the Yaris’s regenerative hybrid powertrain.
According to Jan Verhaegen, marketing and communications manager at Toyota Europe, the new Yaris is a hybrid full of positive energy, establishing a benchmark for future small cars.
The advert is shot in Cape Town, South Africa, with city streets transformed to resemble a European cosmopolitan environment. The production team used a mix of Sony Venice and Phantom cameras to capture Ohashi’s choreography, emphasizing the energy and dynamism of her performance and the car.
The campaign extends across multiple channels, including TV, social media, and digital platforms. An additional social content series accompanies the campaign, offering an in-depth look into Katelyn Ohashi and the Yaris’ shared positive energy. The campaign also includes elements such as playlists on Spotify and fitness and wellness podcasts, aligning with the “on-the-go” lifestyle of the target audience.
The campaign also introduces a new visual identity for Toyota in Europe, representing a new era for the company as it transitions from a car company to a human movement company.
3. Why Was Katelyn Ohashi Chosen for the Toyota Advert?
Katelyn Ohashi was chosen as the face of the Toyota Yaris Hybrid advertisement campaign due to her unique blend of athleticism, charisma, and widespread appeal, aligning perfectly with the target audience and marketing goals.
Phil Beaumont, creative director at The&Partnership Europe, stated that Katelyn’s viral routines, with their agility, compactness, dynamism, and joy, were the perfect embodiment of the New Yaris Hybrid’s unstoppable energy.
Ohashi’s background as a gymnast also aligns with the message Toyota aimed to communicate. Her energy, focus, and pursuit of perfection on the floor reflect the performance and efficiency of the Yaris Hybrid’s regenerative powertrain.
Toyota sought to attract a younger audience and change perceptions of the Yaris from a rational, expected choice to an emotional, exciting one. Ohashi’s popularity among younger demographics, particularly on social media, made her an ideal ambassador for this shift.
Choosing Ohashi also allowed Toyota to tap into themes of empowerment, body positivity, and mental health awareness, resonating with socially conscious consumers.
According to Philippe Andre, director at Independent Films, the narrative is based on Katelyn Ohashi’s performance, so the simplicity of focusing on her energy and joy was key. The aim was to keep the camera solely focused on Katelyn and on the Toyota Yaris to convey this “Unstoppable Energy” and make the project feel and look spectacular.
Katelyn Ohashi herself expressed excitement about the opportunity, stating that she was thrilled Toyota thought of her and that the campaign for the new Yaris inspired her.
4. What Are the Key Features of the Toyota Yaris Hybrid?
The Toyota Yaris Hybrid is packed with features that make it a standout choice in the subcompact car segment. Here are some of its key highlights:
4.1. Hybrid Powertrain
The Yaris Hybrid features Toyota’s advanced hybrid technology, combining a gasoline engine with an electric motor for enhanced fuel efficiency and reduced emissions. The hybrid system seamlessly switches between the gasoline engine and electric motor to optimize performance and efficiency, providing a smooth and responsive driving experience.
4.2. Fuel Efficiency
The Yaris Hybrid delivers excellent fuel economy, making it an ideal choice for city driving and long commutes. Its hybrid powertrain helps to minimize fuel consumption, saving drivers money at the pump. According to EPA estimates, the Yaris Hybrid achieves impressive fuel efficiency ratings, making it one of the most fuel-efficient cars in its class.
4.3. Compact Size
The Yaris Hybrid’s compact dimensions make it easy to maneuver in urban environments and park in tight spaces. Its small footprint doesn’t compromise interior space, as the Yaris offers comfortable seating for passengers and ample cargo room for everyday needs.
4.4. Safety Features
The Yaris Hybrid comes equipped with a comprehensive suite of safety features designed to protect occupants in the event of a collision. These features include multiple airbags, anti-lock brakes, stability control, and traction control. Many Yaris models also come standard with advanced safety technologies such as pre-collision system, lane departure alert, and automatic high beams.
4.5. Technology and Connectivity
The Yaris Hybrid offers a range of technology and connectivity features to enhance the driving experience. These features include a touchscreen infotainment system, smartphone integration (Apple CarPlay and Android Auto), Bluetooth connectivity, and USB ports. Available features may include navigation, premium audio systems, and advanced driver-assistance technologies.
4.6. Stylish Design
The Yaris Hybrid features a modern and stylish exterior design that sets it apart from other subcompact cars. Its sleek lines, bold front grille, and available alloy wheels give it a sporty and sophisticated look. The interior is well-appointed with quality materials and comfortable seating, creating a pleasant driving environment.
4.7. Value for Money
The Yaris Hybrid offers excellent value for money, combining fuel efficiency, safety, technology, and style in an affordable package. Its low running costs and high resale value make it a smart choice for budget-conscious buyers.
4.8. Reliability
Toyota is known for its reputation for reliability, and the Yaris Hybrid is no exception. It is built to last, with durable components and a robust design. Regular maintenance and servicing can help to ensure that the Yaris Hybrid remains reliable for many years to come.
5. How Does the Toyota Advert Reflect the Yaris’s Qualities?
The Toyota advert effectively captures and reflects the key qualities of the Yaris Hybrid through its dynamic visuals, energetic soundtrack, and the choice of Katelyn Ohashi as the brand ambassador.
5.1. Energy and Agility
The advert emphasizes the Yaris Hybrid’s energy and agility by showcasing Ohashi’s dynamic movements through city traffic. Her flexibility and focus reflect the Yaris Hybrid’s ability to navigate urban environments with ease.
5.2. Hybrid Power and Efficiency
The advert subtly highlights the Yaris Hybrid’s hybrid powertrain through Ohashi’s movements that mirror the car’s regenerative system. Ohashi’s energy, focus, and perfectionism symbolize the Yaris Hybrid’s regenerative hybrid powertrain.
5.3. Youthful Appeal
By featuring a young, charismatic personality, the advert successfully targets a younger audience. Ohashi’s appeal helps to reposition the Yaris as an exciting and emotional choice rather than just a rational one.
5.4. Style and Design
The advert showcases the Yaris Hybrid’s stylish design through its modern and cosmopolitan setting. The vibrant colors and sleek lines of the car are highlighted, emphasizing its contemporary appeal.
5.5. Fun and Excitement
The advert communicates a sense of fun and excitement through its energetic soundtrack and fast-paced editing. This reflects the Yaris Hybrid’s enjoyable driving experience and its ability to inject excitement into everyday commutes.
5.6. Innovation and Technology
The advert subtly highlights the Yaris Hybrid’s innovative technology by showcasing its advanced features, such as its hybrid powertrain and connectivity options. The focus on Ohashi’s precision and skill also reflects the car’s advanced engineering and attention to detail.
5.7. Positive Energy
The advert uses positive energy to create an emotional connection with the audience. Ohashi’s enthusiasm is contagious, helping to create a sense of optimism and excitement around the Yaris Hybrid.
6. How Does This Campaign Fit Into Toyota’s Overall Marketing Strategy?
The “Why Stop?” campaign featuring Katelyn Ohashi aligns with Toyota’s broader marketing strategy, which focuses on innovation, sustainability, and appealing to a diverse audience.
6.1. Hybrid Leadership
The campaign builds on Toyota’s Hybrid Leadership Platform, showcasing its market-leading credentials in hybrid technology. By highlighting the Yaris Hybrid’s powertrain, Toyota reinforces its commitment to sustainable mobility.
6.2. Attracting Younger Audiences
The campaign seeks to attract a younger buying audience to the Yaris model, inviting them to re-evaluate preconceptions of Toyota’s most well-established and popular small car. This is consistent with Toyota’s efforts to engage with younger demographics and position itself as a modern, forward-thinking brand.
6.3. Emotional Connection
The campaign aims to create an emotional connection with consumers by associating the Yaris Hybrid with positive energy, excitement, and fun. This is a shift from more rational messaging, as Toyota seeks to build brand loyalty through emotional engagement.
6.4. Multi-Channel Approach
The campaign employs a multi-channel approach, extending across TV, social media, digital platforms, and lifestyle activations. This comprehensive strategy ensures that the campaign reaches a wide audience and reinforces its message through various touchpoints.
6.5. Visual Identity
The campaign ushers in a new visual identity for Toyota in Europe, representing a new era for the company as it continues to adapt to the modern world. This reflects Toyota’s commitment to staying relevant and evolving with changing consumer preferences.
6.6. Data-Driven Marketing
The campaign is data-led, using insights to optimize messaging and targeting. This data-driven approach ensures that the campaign is efficient and effective in reaching its intended audience.
6.7. Lifestyle Integration
The campaign integrates with consumers’ lifestyles through elements such as playlists on Spotify and fitness and wellness podcasts. This helps to build more targeted meaning behind Toyota’s awareness communications.
7. What Makes Miller Toyota in Boise a Great Place to Buy a Yaris?
Miller Toyota, located in Boise, Idaho, is an excellent choice for purchasing a Toyota Yaris due to its commitment to customer satisfaction, extensive inventory, and comprehensive services.
7.1. Extensive Inventory
Miller Toyota offers a wide selection of new and used Toyota Yaris models, ensuring that customers can find the perfect car to fit their needs and budget. Whether you’re looking for the latest Yaris Hybrid or a reliable pre-owned option, Miller Toyota has you covered.
7.2. Competitive Pricing
Miller Toyota is committed to offering competitive pricing on all of its vehicles, including the Toyota Yaris. Customers can expect transparent pricing and a hassle-free buying experience.
7.3. Financing Options
Miller Toyota offers a variety of financing options to help customers purchase their dream car. Their finance team works with a network of lenders to secure the best possible rates and terms for each customer.
7.4. Service and Maintenance
Miller Toyota’s service department is staffed by certified technicians who are experts in Toyota vehicles. They offer a full range of maintenance and repair services to keep your Yaris running smoothly for years to come.
7.5. Customer Satisfaction
Miller Toyota is dedicated to providing exceptional customer service. Their friendly and knowledgeable staff are always available to answer questions and assist customers throughout the buying process.
7.6. Convenient Location
Located in Boise, Idaho, Miller Toyota is easily accessible to customers throughout the region. The dealership is located at 208 N Maple Grove Rd, Boise, ID 83704, United States.
7.7. Online Resources
Miller Toyota’s website, millertoyota.net, offers a variety of online resources to help customers research and purchase their next vehicle. Customers can browse inventory, compare models, and apply for financing online.
7.8. Community Involvement
Miller Toyota is actively involved in the local community, supporting various charitable organizations and events. This demonstrates their commitment to giving back and making a positive impact on the community.
7.9. Positive Reputation
Miller Toyota has earned a positive reputation for its commitment to customer satisfaction and quality service. They have received numerous awards and accolades, reflecting their dedication to excellence.
8. Why Should You Choose a Toyota Yaris?
Choosing a Toyota Yaris means opting for a vehicle that excels in fuel efficiency, reliability, and urban maneuverability, making it a smart choice for a variety of drivers.
8.1. Exceptional Fuel Efficiency
The Toyota Yaris stands out with its impressive fuel economy, making it an ideal choice for daily commutes and city driving. The Yaris helps save money on fuel costs and reduces your carbon footprint.
8.2. Renowned Reliability
Toyota is known for its reputation for reliability, and the Yaris upholds this standard. Built with durable components and a robust design, the Yaris is engineered to last. Regular maintenance ensures long-term dependability.
8.3. Urban-Friendly Maneuverability
The Yaris’s compact size makes it easy to navigate through congested city streets and fit into tight parking spaces. Its responsive handling and nimble performance enhance the driving experience.
8.4. Advanced Safety Features
The Toyota Yaris is equipped with a comprehensive suite of safety features, including multiple airbags, stability control, and traction control. Advanced safety technologies such as pre-collision system, lane departure alert, and automatic high beams are also available.
8.5. User-Friendly Technology
The Yaris offers a range of technology features, including a touchscreen infotainment system, smartphone integration (Apple CarPlay and Android Auto), and Bluetooth connectivity. These features enhance convenience and connectivity while on the road.
8.6. Stylish and Modern Design
The Yaris features a stylish and modern exterior design with sleek lines, a bold front grille, and available alloy wheels. The interior is well-appointed with quality materials and comfortable seating, creating a pleasant driving environment.
8.7. Great Value for Money
The Toyota Yaris offers excellent value for money, combining fuel efficiency, safety, technology, and style in an affordable package. Its low running costs and high resale value make it a smart choice for budget-conscious buyers.
8.8. Environmentally Friendly
The Yaris is an environmentally friendly choice, with its fuel-efficient engine and low emissions. Choosing a Yaris helps reduce your environmental impact.
8.9. Fun to Drive
The Toyota Yaris is not only practical but also fun to drive. Its responsive engine, nimble handling, and sporty design make it a joy to drive in any situation.
9. What Are Some Other Toyota Models to Consider?
While the Yaris is a great option, Toyota offers a wide range of vehicles to suit different needs and preferences. Here are a few other popular Toyota models to consider:
9.1. Toyota Corolla
The Toyota Corolla is a compact car known for its reliability, fuel efficiency, and value. It offers a comfortable ride, advanced safety features, and a range of technology options.
9.2. Toyota Camry
The Toyota Camry is a mid-size sedan that combines comfort, reliability, and style. It offers a spacious interior, a smooth ride, and a range of engine options, including a hybrid powertrain.
9.3. Toyota RAV4
The Toyota RAV4 is a compact SUV that offers versatility, practicality, and fuel efficiency. It features a spacious interior, a comfortable ride, and available all-wheel drive.
9.4. Toyota Tacoma
The Toyota Tacoma is a mid-size pickup truck that is known for its durability, off-road capability, and reliability. It is a popular choice for outdoor enthusiasts and those who need a capable and versatile truck.
9.5. Toyota Highlander
The Toyota Highlander is a mid-size SUV that offers spacious seating for up to eight passengers, a comfortable ride, and a range of advanced safety features. It is a great choice for families who need a reliable and versatile SUV.
9.6. Toyota Prius
The Toyota Prius is a hybrid car that is known for its exceptional fuel efficiency and eco-friendly design. It offers a comfortable ride, a spacious interior, and a range of technology features.
9.7. Toyota 4Runner
The Toyota 4Runner is a rugged SUV that is designed for off-road adventures. It features a durable body-on-frame construction, a powerful engine, and advanced off-road capabilities.
9.8. Toyota Sienna
The Toyota Sienna is a minivan that offers spacious seating for up to eight passengers, a comfortable ride, and a range of convenience features. It is a great choice for families who need a versatile and practical vehicle.
9.9. Toyota Tundra
The Toyota Tundra is a full-size pickup truck that is known for its power, durability, and reliability. It offers a spacious interior, a comfortable ride, and a range of engine options.
10. How Can You Learn More About the Toyota Yaris and Other Models at Miller Toyota?
Learning more about the Toyota Yaris and other models at Miller Toyota is easy with the various resources and services they offer. Here are several ways you can gather the information you need:
10.1. Visit the Website
The Miller Toyota website, millertoyota.net, is a comprehensive resource for information on all Toyota models, including the Yaris. You can browse inventory, compare models, view specifications, and explore features.
10.2. Browse Online Inventory
Miller Toyota’s website allows you to browse their extensive inventory of new and used Toyota vehicles. You can filter by model, year, price, and other criteria to find the perfect car for your needs.
10.3. Read Model Research Pages
Miller Toyota provides detailed model research pages on their website, offering in-depth information about each Toyota model. These pages include specifications, features, photos, and videos.
10.4. Contact the Sales Team
Miller Toyota’s sales team is available to answer your questions and provide personalized assistance. You can contact them by phone, email, or live chat to discuss your needs and preferences.
10.5. Schedule a Test Drive
The best way to experience the Toyota Yaris is to schedule a test drive at Miller Toyota. This allows you to get behind the wheel, experience the car’s handling and performance, and ask any questions you may have.
10.6. Visit the Dealership
Visiting Miller Toyota in person allows you to see the vehicles up close, speak with sales representatives, and explore financing options. The dealership is located at 208 N Maple Grove Rd, Boise, ID 83704, United States.
10.7. Explore Financing Options
Miller Toyota’s finance team can help you explore financing options and find the best rates and terms for your budget. You can apply for financing online or in person.
10.8. Read Customer Reviews
Reading customer reviews can provide valuable insights into the experiences of other Toyota owners. Miller Toyota’s website and other online review platforms feature customer testimonials and ratings.
10.9. Follow Social Media
Following Miller Toyota on social media platforms like Facebook, Instagram, and Twitter can provide you with updates on new models, promotions, and events.
10.10. Attend Dealership Events
Miller Toyota hosts various events throughout the year, such as new model launches, test drive events, and community events. Attending these events can provide you with a fun and informative way to learn more about Toyota vehicles.
Ready to experience the energy and efficiency of a Toyota Yaris? Visit millertoyota.net today to explore our inventory, schedule a test drive, and discover exclusive offers. Our team at Miller Toyota in Boise is eager to assist you in finding the perfect Toyota to match your lifestyle. Contact us now and let us help you drive away in your dream car!
FAQ: Who Is the Gymnast in the Toyota Advert?
1. Who is the gymnast in the Toyota Yaris Hybrid commercial?
The gymnast featured in the Toyota Yaris Hybrid commercial is Katelyn Ohashi, a former NCAA Floor Exercise Champion.
2. Why was Katelyn Ohashi chosen for the Toyota advert?
Katelyn Ohashi was chosen for her energy, agility, and youthful appeal, which align with the Yaris Hybrid’s characteristics and target audience.
3. What is the Toyota advert with Katelyn Ohashi about?
The Toyota advert, titled “Why Stop?”, showcases the energy and agility of the Toyota Yaris Hybrid, with Katelyn Ohashi embodying the car’s “unstoppable energy”.
4. What are some of the key features of the Toyota Yaris Hybrid?
The Toyota Yaris Hybrid features a hybrid powertrain, excellent fuel efficiency, compact size, advanced safety features, and user-friendly technology.
5. How does the Toyota advert reflect the qualities of the Yaris?
The advert reflects the Yaris’s energy, agility, youthful appeal, style, and innovation through dynamic visuals, an energetic soundtrack, and Katelyn Ohashi’s performance.
6. Where was the Toyota advert with Katelyn Ohashi filmed?
The Toyota advert was filmed in Cape Town, South Africa, with city streets transformed to resemble a European cosmopolitan environment.
7. What is Toyota’s overall marketing strategy?
Toyota’s marketing strategy focuses on hybrid leadership, attracting younger audiences, creating emotional connections, and using a multi-channel approach.
8. How can I learn more about the Toyota Yaris at Miller Toyota in Boise?
You can learn more about the Toyota Yaris at Miller Toyota by visiting their website, browsing online inventory, contacting the sales team, and scheduling a test drive.
9. What other Toyota models should I consider besides the Yaris?
Other Toyota models to consider include the Corolla, Camry, RAV4, Tacoma, Highlander, Prius, 4Runner, Sienna, and Tundra, depending on your needs and preferences.
10. What makes Miller Toyota in Boise a good place to buy a Toyota Yaris?
Miller Toyota in Boise is a great place to buy a Toyota Yaris due to its extensive inventory, competitive pricing, financing options, service and maintenance, and commitment to customer satisfaction.
